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Sunday, November 24, 2019

History and culture of breastfeeding

From Wikipedia, the free encyclopedia
 
Two early 20th century Korean women breastfeeding their babies while working
 
The history and culture of breastfeeding traces changing social, medical and legal attitudes to breastfeeding, the act of feeding a child breast milk directly from breast to mouth. Breastfeeding may be performed by the infant's mother or by a surrogate, typically called a wet nurse.

Ilkhanate prince Ghazan being breastfed.
 
Breastfeeding is the natural means by which a baby receives nourishment. In most societies women usually nurse their own babies, this being the most natural, convenient and cost effective method of feeding a baby. However there are situations when a mother cannot suckle her own baby. For example, she may have died, become unwell or otherwise cannot produce breast milk. Before the availability of infant formula, in those situations, unless a wet nurse was found promptly, the baby might die, and infant mortality rates were high. Wet nurses were a normal part of the social order, though social attitudes to wet nursing varied, as well as to the social status of the wet nurse. Breastfeeding itself began to be seen as common; too common to be done by royalty, even in ancient societies, and wet nurses were employed to breastfeed the children of royal families. This attitude extended over time, particularly in western Europe, where babies of noble women were often nursed by wet nurses. Lower-class women breastfed their infants and used a wet nurse only if they were unable to feed their own infant.

Attempts were made in 15th-century Europe to use cow or goat milk, but these attempts were not successful. In the 18th century, flour or cereal mixed with broth were introduced as substitutes for breastfeeding, but this was also unsuccessful. Improved infant formulas appeared in the mid-19th century, providing an alternative to wet nursing, and even breastfeeding itself.

During the early 20th century, breastfeeding started to be viewed negatively, especially in Canada and the United States, where it was regarded as a low class and uncultured practice. The use of infant formulas increased, which accelerated after World War II. From the 1960s onwards, breastfeeding experienced a revival which continued into the 2000s, though negative attitudes towards breastfeeding were still entrenched up to 1990s.

Early history

Old-Babylonian plaque of a sitting woman breastfeeding her infant, from Southern Mesopotamia, Iraq
 
Moche ceramic vessel showing a woman breastfeeding. Larco Museum Collection. Lima-Perú
 
Princess Sobeknakht Suckling a Prince, ca. 1700-after 1630 B.C.E Brooklyn Museum
 
In the Egyptian, Greek and Roman empires, women usually fed only their own children. However, breastfeeding began to be seen as something too common to be done by royalty, and wet nurses were employed to breastfeed the children of the royal families. This was extended over the ages, particularly in western Europe, where noble women often made use of wet nurses. The Moche artisans of Peru (1–800 A.D.) represented women breastfeeding their children in ceramic vessels.

Shared breastfeeding is still practised in many developing countries when mothers need help to feed their children.

Japan

Traditionally, Japanese women gave birth at home and breastfed with the help of breast massage. Weaning was often late, with breastfeeding in rare cases continuing until early adolescence. After World War II Western medicine was taken to Japan and the women began giving birth in hospitals, where the baby was usually taken to the nursery and given formula milk. In 1974 a new breastfeeding promotional campaign by the government helped to boost the awareness of its benefits and its prevalence has sharply increased. Japan became the first developed country to have a baby-friendly hospital, and as of 2006 has another 24 such facilities.

Islam

In the Qur'an it is stated that a child should be breastfed if both parents agree:
Mothers may breastfeed their children two complete years for whoever wishes to complete the nursing ... And if you wish to have your children nursed by a substitute, there is no blame upon you as long as you give payment according to what is acceptable. (parts of Surat al-Baqarah 2:233) ... and his gestation and weaning [period] is thirty months ... (part of Surat al-Ahqaf 46:15)
Islam has recommended breastfeeding for two years till 30 months, either by the mother or a wet nurse. Even in pre-Islamic Arabia children were breastfed, commonly by wet nurses.

18th century

Painting of a woman breastfeeding at home, Netherlands
 
In the 18th century male medical practitioners started to work on the areas of pregnancy, birth and babies, areas traditionally dominated by women. Also in the 18th century the emerging natural sciences argued that women should stay at home to nurse and raise their children, like animals also do. Governments in Europe started to worry about the decline of the workforce because of the high mortality rates among newborns. Wet nursing was considered one of the main problems. Campaigns were launched against the custom among the higher class to use a wet nurse. Women were advised or even forced by law to nurse their own children. The biologist and physician Linnaeus, the English doctor Cadogan, Rousseau, and the midwife Anel le Rebours described in their writings the advantages and necessity of women breastfeeding their own children and discouraged the practice of wet nursing. Sir Hans Sloane noted the value of breast-feeding in reducing infant mortality in 1748. His Chelsea manor which was later converted to a botanic garden was visited by Carl Linnaeus in 1736. In 1752 Linnaeus wrote a pamphlet against the use of wet nurses. Linnaeus considered this against the law of nature. A baby not nursed by the mother was deprived of the laxative colostrum. Linnaeus thought that the lower class wet nurse ate too much fat, drank alcohol and had contagious (venereal) diseases, therefore producing lethal milk.

Cover of Linnaeus' Nutrix Noverca (1752)
 
Mother's milk was considered a miracle fluid which could cure people and give wisdom. The mythical figure Philosophia-Sapientia, the personification of wisdom, suckled philosophers at her breast and by this way they absorbed wisdom and moral virtue. On the other hand, lactation was what connected humans with animals. Linnaeus – who classified the realm of animals – did not by accident rename the category 'quadrupedia' (four footed) in 'mammalia' (mammals). With this act he made the lactating female breast the icon of this class of animals in which humans were classified.

19th century

Historian Rima D. Apple writes in her book Mothers and Medicine. A Social History of Infant Feeding, 1890–1950 that in the United States of America most babies got breastmilk. Dutch historian Van Eekelen researched the small amount of available evidence of breastfeeding practices in The Netherlands. Around 1860 in the Dutch province of Zeeland about 67% of babies were nursed, but there were big differences within the region. Women were obliged to nurse their babies: “Every mother ought to nurse her own child, if she is fit to do it (...) no woman is fit to have a child who is not fit to nurse it.”

Mother's milk was considered best for babies, but the quality of the breastmilk was found to be varied. The quality of breastmilk was considered good only if the mother had a good diet, had physical exercise and was mentally in balance. In Europe (especially in France) and less in the USA it was a practice among the higher and middle class to hire a wet nurse. If it was too difficult to find a wet nurse, people used formula to feed their babies, but this was considered very dangerous for the health and life of the baby.

Decline and resurgence in the 20th and 21st centuries

Breastfeeding in the Western world declined significantly from the late 1800s to the 1960s. By the 1950s, the predominant attitude to breastfeeding was that it was something practiced by the uneducated and those of lower classes. The practice was considered old-fashioned and "a little disgusting" for those who could not afford infant formula and discouraged by medical practitioners and media of the time. Letters and editorials to Chatelaine from 1945 to as late as 1995 regarding breastfeeding were predominantly negative. However, since the middle 1960s there has been a steady resurgence in the practice of breastfeeding in Canada and the US, especially among more educated, affluent women.

In 2018, Transgender Health reported that a transgender woman in the United States breastfed her adopted baby; this was the first known case of a transgender woman breastfeeding.

Canada

A 1994 Canadian government health survey found that 73% of Canadian mothers initiated breastfeeding, up from 38% in 1963. It has been speculated that the gap between breastfeeding generations in Canada contributes to the lack of success of those who do attempt it: new parents cannot look to older family members for help with breastfeeding since they are also ignorant on the topic. Indigenous women in Canada are particularly affected by their loss of traditional breastfeeding knowledge, which taught mothers to breastfeed for at least 2 years and up to 4-5 years after birth, as a result of settler colonialism; Indigenous mothers now initiate breastfeeding and exclusively breastfeed for at least 6 months at significantly lower rates than non-Indigenous mothers in Canada. Western Canadians are more likely to breastfeed; just 53% of Atlantic province mothers breastfeed, compared to 87% in British Columbia. More than 90% of women surveyed said they breastfeed because it provides more benefits for the baby than does formula. Of women who did not breastfeed, 40% said formula feeding was easier (the most prevalent answer). Women who were older, more educated, had higher income, and were married were the most likely to breastfeed. Immigrant women were also more likely to breastfeed. About 40% of mothers who breastfeed do so for less than three months. Women were most likely to discontinue breastfeeding if they perceived themselves to have insufficient milk. However, among women who breastfed for more than three months, returning to work or a previous decision to stop at that time were the top reasons.

A 2003 La Leche League International study found that 72% of Canadian mothers initiate breastfeeding and that 31% continue to do so past four to five months.

A 1996 article in the Canadian Journal of Public Health found that, in Vancouver, 82.9% of mothers initiated breastfeeding, but that this differed by Caucasian (91.6%) and non-Caucasian (56.8%) women. Just 18.2% of mothers breastfeed at nine months; breastfeeding practices were significantly associated with the mothers' marital status, education and family income.

Cuba

Since 1940, Cuba's constitution has contained a provision officially recognising and supporting breastfeeding. Article 68 of the 1975 constitution reads, in part: During the six weeks immediately preceding childbirth and the six weeks following, a woman shall enjoy obligatory vacation from work on pay at the same rate, retaining her employment and all the rights pertaining to such employment and to her labour contract. During the nursing period, two extraordinary daily rest periods of a half hour each shall be allowed her to feed her child.

Developing nations

In many countries, particularly those with a generally poor level of health, malnutrition is the major cause of death in children under 5, with 50% of all those cases being within the first year of life. International organisations such as Plan International and La Leche League have helped to promote breastfeeding around the world, educating new mothers and helping the governments to develop strategies to increase the number of women exclusively breastfeeding.

Traditional beliefs in many developing countries give different advice to women raising their newborn child. In Ghana babies are still frequently fed with tea alongside breastfeeding, reducing the benefits of breastfeeding and inhibiting the absorption of iron, important in the prevention of anaemia.

Publicity, promotion and law

In response to public pressure, the health departments of various governments have recognised the importance of encouraging mothers to breastfeed. The required provision of baby changing facilities was a large step towards making public places more accessible for parents and in many countries there are now laws in place to protect the rights of a breastfeeding mother when feeding her child in public. 

The World Health Organization (WHO), along with grassroots non-governmental organisations like the International Baby Food Action Network (IBFAN) have played a large role in encouraging these governmental departments to promote breastfeeding. Under this advice they have developed national breastfeeding strategies, including the promotion of its benefits and attempts to encourage mothers, particularly those under the age of 25, to choose to feed their child with breast milk. 

Government campaigns and strategies around the world include:
However, there has been a long, ongoing struggle between corporations promoting artificial substitutes and grassroots organisations and WHO promoting breastfeeding. The International Code of Marketing of Breast-milk Substitutes was developed in 1981 by WHO, but violations have been reported by organisations, including those networked in IBFAN. In particular, Nestlé took three years before it initially implemented the code, and in the late 1990s and early 2000s was again found in violation. Nestlé had previously faced a boycott, beginning in the U.S. but soon spreading through the rest of the world, for marketing practices in the third world (see Nestlé boycott).

Breastfeeding in public

A breastfeeding mother in public with her baby will often need to breastfeed her child. A baby's need to feed cannot be determined by a set schedule, so legal and social rules about indecent exposure and dress code are often adapted to meet this need. Many laws around the world make public breastfeeding legal and disallow companies from prohibiting it in the workplace, but the reaction of some people to the sight of breastfeeding can make things uncomfortable for those involved. Some breastfeeding mothers feel reluctant to breastfeed in public.

USA

WPA poster, 1938
 
A United States House of Representatives appropriations bill (HR 2490) with a breastfeeding amendment was signed into law on September 29, 1999. It stipulated that no government funds may be used to enforce any prohibition on women breastfeeding their children in Federal buildings or on Federal property. Further, U.S. Public Law 106-58 Sec. 647 enacted in 1999, specifically provides that "a woman may breastfeed her child at any location in a Federal building or on Federal property, if the woman and her child are otherwise authorized to be present at the location." A majority of states have enacted state statutes specifically permitting the exposure of the female breast by women breastfeeding infants, or exempting such women from prosecution under applicable statutes, such as those regarding indecent exposure

Most, but not all, state laws have affirmed the same right in their public places. By June 2006, 36 states had enacted legislation to protect breastfeeding mothers and their children. Laws protecting the right to nurse aim to change attitudes and promote increased incidence and duration of breastfeeding. Recent attempts to codify a child's right to nurse were unsuccessful in West Virginia and other states. Breastfeeding in public is legal in all 50 U.S. states and the District of Columbia.

UK

A UK Department of Health survey found that 84% find breastfeeding in public acceptable if done discreetly; however, 67% mothers are worried about general opinion being against public breastfeeding. In Scotland, a bill safeguarding the freedom of women to breastfeed in public was passed in 2005 by the Scottish Parliament. The legislation allows for fines of up to £2500 for preventing breastfeeding in legally permitted places.

Canada

In Canada, the Canadian Charter of Rights and Freedoms gives some protection under sex equality. Although Canadian human rights protection does not explicitly include breastfeeding, a 1989 Supreme Court of Canada decision (Brooks v. Safeway Canada) set the precedent for pregnancy as a condition unique to women and that thus discrimination on the basis of pregnancy is a form of sex discrimination. Canadian legal precedent also allows women the right to bare their breasts, just as men may. In British Columbia, the British Columbia Human Rights Commission Policy and Procedures Manual protects the rights of female workers who wish to breastfeed.

Recent global uptake

The following table shows the uptake of exclusive breastfeeding.
Country Percentage Year Type of feeding
Armenia 0.7% 1993 Exclusive
20.8% 1997 Exclusive
Benin 13% 1996 Exclusive
16% 1997 Exclusive
Bolivia 59% 1989 Exclusive
53% 1994 Exclusive
Central African Republic 4% 1995 Exclusive
Chile 97% 1993 Predominant
Colombia 19% 1993 Exclusive
95% (16%) 1995 Predominant (exclusive)
Dominican Republic 14% 1986 Exclusive
10% 1991 Exclusive
Ecuador 96% 1994 Predominant
Egypt 68% 1995 Exclusive
Ethiopia 78% 2000 Exclusive
Mali 8% 1987 Exclusive
12% 1996 Exclusive
Mexico 37.5% 1987 Exclusive
Niger 4% 1992 Exclusive
Nigeria 2% 1992 Exclusive
Pakistan 12% 1988 Exclusive
25% 1992 Exclusive
Poland 1.5% 1988 Exclusive
17% 1995 Exclusive
Saudi Arabia 55% 1991 Exclusive
Senegal 7% 1993 Exclusive
South Africa 10.4% 1998 Exclusive
Sweden 55% 1992 Exclusive
98% 1990 Predominant
61% 1993 Exclusive
Thailand 90% 1987 Predominant
99% (0.2%) 1993 Predominant (exclusive)
4% 1996 Exclusive
United Kingdom 62% 1990
66% 1995
Zambia 13% 1992 Exclusive
23% 1996 Exclusive
Zimbabwe 12% 1988 Exclusive
17% 1994 Exclusive
38.9% 1999 Exclusive

Alternatives

Direct udder nursing 1895
 
If a mother cannot feed her baby herself, and no wet nurse is available, then other alternatives have to be found, usually animal milk. In addition, once the mother begins to wean her child, the first food is very important. 

Feeding vessels dating from about 2000 BC have been found in Egypt. A mother holding a very modern-looking nursing bottle in one hand and a stick, presumably to mix the food, in the other is depicted in a relief found in the ruins of the palace of King Ashurbanipal of Nineveh, who died in 888 BC. Clay feeding vessels were found in graves with infants from the first to fifth centuries AD in Rome.

Valerie Fildes writes in her book Breasts, bottles and babies. A history of Infant Feeding about examples from the 9th to 15th centuries of children getting animal's milk. In the 17th and 18th century Icelandic babies got cow's milk with cream and butter. Human–animal breastfeeding shows that many babies were fed more or less directly from animals, particularly goats.

In 1582, the Italian physician Geronimo Mercuriali wrote in De morbis mulieribus (On the diseases of women) that women generally finished breastfeeding an infant exclusively after the third month and entirely around 13 months of age.

The feeding of flour or cereal mixed with broth or water became the next alternative in the 19th century, but once again quickly faded. Around this time there became an obvious disparity in the feeding habits of those living in rural areas and those in urban areas. Most likely due to the availability of alternative foods, babies in urban areas were breastfed for a much shorter length of time, supplementing the feeds earlier than those in rural areas.

Though first developed by Henri Nestlé in the 1860s, infant formula received a huge boost during the post–World War II baby boom. When business and births decreased, and government strategies in industrialised countries attempted to highlight the benefits of breastfeeding, Nestlé and other such companies focused their aggressive marketing campaigns on developing countries. In 1979 the International Baby Food Action Network (IBFAN) was formed to help raise awareness of such practices as supplementary feeding of new babies with formula and the inappropriate promotion of baby formula, and to help change attitudes that discourage or inhibit mothers from breastfeeding their babies.

Breastfeeding promotion

From Wikipedia, the free encyclopedia
 

Breastfeeding promotion refers to coordinated activities and policies to promote health among women, newborns and infants through breastfeeding

The World Health Organization (WHO) recommends infants should be exclusively breastfed for the first six months of life to achieve optimal health and development, followed by complementary foods while continuing breastfeeding for up to two years or beyond. However, currently fewer than 40% of infants under six months of age are exclusively breastfed worldwide.

Public health awareness events such as World Breastfeeding Week, as well as training of health professionals and planning, aim to increase this number.

Significance of breastfeeding promotion in the United States

Breastfeeding promotion is a movement that came about in the twentieth century in response to high rates of bottle-feeding among mothers, and in recognition of the many health benefits to both mothers and children that breastfeeding offers. While infant formula had been introduced in developed countries in the 1920s as a healthy way to feed one's children, the emergence of research on health benefits of breastfeeding precipitated the beginning of the breastfeeding promotion movement in the United States. In the 1950s, La Leche League meetings began. The United States began incorporating benefits specific to breastfeeding promotion into its Women, Infants, and Children program in 1972. In 1989, WIC state agencies began being required to spend funds targeted at breastfeeding support and promotion, including the provision of education materials in different languages and the purchase of breast pumps and other supplies. In 1998, WIC state agencies were authorized to use funds earmarked for food to purchase breast pumps.

Each year, the Centers for Disease Control and Prevention release a Breastfeeding Report Card, detailing breastfeeding rates and promotion programs nationally and in all fifty states. In 2013, 76.5% of US women had ever breastfed their children; 16.4% exclusively breastfed up to six months of age. The Healthy People 2020 target for exclusive breastfeeding at six months is 25.5%. The proportion of infants who were breastfed exclusively or non-exclusively at six months was 35% in 2000 and increased to 49% by 2010.

Promotion techniques

Effective support techniques for breastfeeding include support given by people with specialized training during and after pregnancy, regular scheduled visits, and support that is directed towards specific groups of people. Support has been shown to be effective when offered by both professional or peers, or a combination. Providing face-to-face support has been shown to be more likely to be successful for women who are breastfeeding exclusively.

Prenatal care

The discussion of breastfeeding during early prenatal care can positively effect a woman's likelihood to breastfeed her child. During regular checkups, a woman's physician, midwife or other healthcare provider can initiate a conversation about the benefits of breastfeeding, which can influence a woman to breastfeed her child for a longer period of time than she might have otherwise. In addition, the involvement of lactation consultants in the prenatal visits of low-income women increases the likelihood that they will breastfeed.

Peer support and counseling

Peer support techniques can be used before, during, and after pregnancy to encourage exclusive breastfeeding, particularly among groups with low breastfeeding rates. Breastfeeding peer counselors, who are ideally women who have breastfed who can provide information, support, and troubleshooting to mothers, have had a positive effect on the breastfeeding rate in American Indian populations. Peer counseling has also been effective at increasing breastfeeding initiation rates and breastfeeding rates up to three months after birth in Hispanic populations in the United States. In addition, peer counseling can be effective in encouraging not only exclusive breastfeeding, but also breastfeeding rates in combination with formula, or "any breastfeeding".

Peer counseling has had a strong effect on breastfeeding initiation and duration in developing countries such as Bangladesh and in areas where home births are more prevalent than hospital births. When combined with nutrition support, particularly the WIC program in the United States, the presence of peer counselors can have a significant effect on incidence of breastfeeding among low-income women.

Support during and immediately after childbirth can also help women initiate and continue breastfeeding while working through common concerns related to breastfeeding. This support can be non-medical, as doula care is. Culturally sensitive care (for example, care from a peer of a similar ethnic background) may be most effective at encouraging high-risk women to breastfeed.

Lactation consultants

Lactation consultants are health care professionals whose primary goal is to promote breastfeeding and assist mothers with breastfeeding on an individualized or group basis. They work in a variety of health care settings, including hospitals, private doctor's offices, and public health clinics. Lactation consultants are board-certified by the International Board of Lactation Consultant Examiners. The majority of lactation consultants hold a certification in another healthcare profession, often as a nurse, midwife, dietician or physician. However, there is no specific post-secondary education required to become a lactation consultant.

In low-income contexts, interventions by breastfeeding consultants can be effective in promoting breastfeeding among high-risk populations. In one study, while exclusive breastfeeding rates were low in both control and intervention groups, black and Latina low-income women who had prenatal and postnatal support from a lactation consultant were more likely to breastfeed at 20 weeks than women who had not accessed this support. In general, lactation consultants give a greater proportion of positive feedback to mothers regarding breastfeeding than either physicians or nurses do; the amount of positive advice that a first-time mother receives regarding breastfeeding from any health care provider can influence her likelihood to continue breastfeeding for a longer period of time.

Social marketing and media

Social marketing has been shown to influence women's decision to breastfeed their children. One study found that in years when Parents magazine ran formula advertisements at a higher frequency, the proportion of women who breastfed often decreased in the following year. Conversely, women who are exposed to marketing that promotes breastfeeding are likely to breastfeed at higher rates.

The growth of the Internet's influence has also influenced women's choices in infant feeding. The Internet has served as both a vector for formula advertisement and a means by which women can connect with other mothers to gain support and share experiences from breastfeeding. In addition, social media is a category of advertising that did not exist when the International Code of Marketing of Breast-milk Substitutes was published; thus, while some advertising practices undertaken by formula companies on the Internet violated the Code, they did so in ways that could not have been anticipated.

One social medium used to promote breastfeeding is video. These videos are often independently filmed and produced by lactation consultants who seek a new way to reach clients. While the efficacy of these videos has not been formally studied, they are a relatively new medium of conveying messages about breastfeeding to women.

Cultural and social factors

Ethnicity and breastfeeding promotion

Breastfeeding initiation and duration varies significantly by race and ethnicity. The National Immunization Survey in the United States found that while 73.4% of all women in the United States initiated breastfeeding upon the birth of their child, only 54.4% of black, non-Hispanic women and 69.8% of American Indian and Alaska Native women did. White non-Hispanic women initiated breastfeeding 74.3% of the time and Hispanic women had an initiation rate of 80.4%. However, one study found that in a low-income environment, foreign-born black women had a similar breastfeeding rate to Hispanic women; both of these rates were higher than that of non-Hispanic white women. In addition, native-born black women had a somewhat higher rate of breastfeeding than white women.

Immigrant status in the United States is a predictor for breastfeeding adherence. In particular, the Hispanic paradox plays a role in the high breastfeeding rates observed among Hispanic/Latina women in the United States. Breastfeeding initiation rates among this population are higher for less acculturated immigrants; Hispanic women who have been in the United States for longer are less likely to breastfeed. This disparity does not depend on age, income level, or education level; more acculturated Hispanics are likely to cite the same reasons for bottle-feeding as native-born white women do. In many cases, the connection that Hispanic women feel to their culture and its values can strongly influence their decision regarding breastfeeding.

Access to prenatal care, socioeconomic status, cultural influence, and postpartum breastfeeding support all influence the differing rates of breastfeeding in different ethnic groups. In the United States, black women are more likely than white women to report that they "prefer bottle-feeding" to breastfeeding, and they are also more likely to be low-income and unmarried and to have lower levels of education. The decision to bottle-feed rather than breastfeed is of similar importance to low birth weight in predicting infant mortality, particularly in regards to the black-white infant mortality gap. Thus, breastfeeding promotion initiatives focused on black women should emphasize education and encourage black women to prefer breastfeeding to bottle-feeding.

Experts attribute high mortality rates and under nutrition amongst infants to the decreasing number of woman who breastfeed. This delay in breastfeeding initiation increases the risk of neonatal mortality. Experts suggest breastfeeding within the first day of birth until the infant is 6-months old. Promotion of breastfeeding during this period could potentially reduce the mortality rates by 16% if infant was breast fed since day one and 22% if the infant was breastfed within the first hour. Rates of breastfeeding initiation vary with ethnicity and socioeconomic situations. Studies suggest that college educated women over their 30 are more likely to initiate breastfeeding in comparison to other women who have different levels of educational attainment. Ethnicity, age, education, employment, marital status, and location are reported factors of delayed breastfeeding and infant under nutrition. Low- income mothers are specifically at risk for under nutrition and high mortality rates amongst their infants because they replace breast milk with formula. They do so because they lack a supportive environment, embarrassment of nursing, or the need to return to school or work. About 16.5% of low-income mothers breastfed for the recommended time. Studies suggest that scarce financial and social resources are consistent with the high mortality rates amongst the infants of low-income mothers.

An example of neonatal and infant mortality that is directly correlated with delayed initiation of breastfeeding is seen is sub-Saharan, Africa. Mortality rates are highest in this region of the world and have had the slowest progress to achieving reductions to the overall child mortality. Even if low-income mothers exclusively breast fed their infants for the 6 month – 1-year period, their infant is still at risk because most women commonly delay first day initiation of breast-feeding. Most women aren’t aware that absence in breast milk put their infant at risk for serious health problems in the future. The Centers for Disease Control and Prevention (CDC) implements programs that promote and support breastfeeding and the benefits for infants and children. They compile many types of data so states can monitor progress and to educate expecting parents on the subject . But for other countries these programs aren’t so common.

Socioeconomic influence

Socioeconomic status of mothers likely has a larger influence on breastfeeding adherence than race or ethnicity, as many women who are members of groups with low breastfeeding rates also have a low socioeconomic status. Among women born in the United States, women who are wealthier are more likely to breastfeed. In addition, employment can influence the decision to breastfeed. When either parent was unemployed or held a lower-status occupation (such as labor or sales), their children were more likely to never have been breastfed. In addition, women with public insurance or with no health insurance are more likely to never have breastfed their children, as are women who receive WIC.

The time commitment of exclusive breastfeeding is also an economic constraint. The time required per week to breastfeed rather than bottle-feed or feed solids to children can be a significant burden for women without other childcare or who need to spend this time doing paid work. However, some evidence suggests that the long-term benefits of exclusive breastfeeding outweigh the short-term costs. In the United States, workplace policy surrounding breastfeeding and parental leave often does not reflect these benefits. In addition, women are often unable to risk the loss of their jobs or loss of income due to breastfeeding adherence, so bottle-feeding is the best solution for the short-term.

Supporting breastfeeding among adolescent mothers

In recent times adolescent mothers have become a target population for breastfeeding education. In industrialized regions of the world including Canada, the United Kingdom, Australia, and the United States, single, young mothers, under age 20, are less likely to initiate breastfeeding and more likely to have lower rates of breastfeeding duration. Studies have found that social barriers to continuing breastfeeding are insufficiently recognized and addressed by healthcare professionals. Studies suggest that one of the greatest barriers to improving breastfeeding rates among adolescent mothers are the expectations made by health care providers who assume young mother are too immature to breastfeed successfully. Therefore, these young mothers receive even less education and support than adult mothers even though they need it most. Participants of the various studies reported that medical staff directed them towards the hospital's vast supply of formula milk instead of receiving lactation consultations even when they wished to breastfeed.

Adolescent mothers have particular needs due to levels of education, employment, exposure (or lack thereof) to breastfeeding, self-esteem, support from others, and of cognitive and psychological immaturity. These factors contribute to a young mother's likelihood to experience distress during their breastfeeding experiences and may even lead first time adolescent mothers to have different concerns and anxieties regarding breastfeeding from those of adult first time mothers.

Studies suggest that even when young mothers are informed about the health benefits of breastfeeding other social norms take precedence. The potential of social embarrassment can be present in the minds of expecting adolescent mothers and may be a major factor that influences their choice of feeding method. Adolescent mothers have also described conflicts between their wish to resume activities outside of the home in the post-natal period and the baby's need to be fed. Public breastfeeding was seen as risking social disapproval, thus, discouraged breastfeeding. Some of the adolescent participants of some studies described how their fears become a reality when they were asked to stop breastfeeding in public areas.

The breastfeeding promotion and support of adolescent mothers must take into account the context of the individual and their cultural norms. Few teenagers can withstand the cultural pressure which categorizes bottle feeding as a norm. Therefore, new teenage mothers need more concerted prenatal anticipatory guidance, specialized lactation education and an increase of face-to-face postpartum support. To succeed with the task at hand, inpatient nursing care need to be tailor to the unique needs of this population. Positive perception of inpatient postpartum nursing care has been found to be an important influence in a young mother's success with breastfeeding. In a study conducted in the United States, young mothers reported positive postpartum experiences, especially in respect to breastfeeding initiation and mother-infant bonding, when their nursing care was targeted for adolescent mothers. The mothers reported that they felt better cared for and more motivated to initiate and sustain breastfeeding when nurses were friendly, patient, respectful and understanding of their individual needs. Maternal self-confidence is a contributing factor that influences positive breastfeeding outcomes especially among adolescent mothers. Empowerment, compassion, understanding and patience are key when caring for young moms.

Support outside of clinical settings is also important. Changes to policies have been introduced in the California (U.S.) legislature that identify schools as key institution of support for adolescent mothers. In 2015, State Assembly Member Cristina Garcia from Los Angeles, introduced an amendment which required an employer to provide break time to accommodate employees to express breast milk for the employee's infant child, breast-feed an infant child or address other needs related to breast-feeding. This amendment also requires public schools to provide similar accommodations to lactating students. These accommodations include but are not limited to access to a private or secure room, other than a restroom, permission to bring into a school campus any equipment used to express breast milk, access to a power source for said equipment, and access to store expressed breast milk. The bill does not mandate the construction of new space to make these accommodations possible. The policy hopes to validate young mothers’ wishes to continue breastfeeding their infant children without shame.

On a global scale, recommendations have been made to educate school age children using curriculum that promotes healthy nutrition which includes breastfeeding. The World Health Organization's Global Strategy for Infant and Young Child Feeding recommend education authorities help form positive attitudes through the promotion of evidence-based science regarding the benefits of breastfeeding and other nutrition programs.

Worldwide efforts

La Leche League

La Leche League International was founded in 1956 after breastfeeding rates in the United States dropped to about 20%. Today, La Leche League has groups in all 50 states and many countries worldwide. Its goals include promoting understanding of breastfeeding as a part of child development and providing support and education for breastfeeding mothers. La Leche League utilizes peer support groups in breastfeeding promotion in addition to supporting World Breastfeeding Week and other breastfeeding promotion initiatives. All La Leche League support group leaders have been specially trained and accredited in breastfeeding support. La Leche League also operates an online help form, online discussion forums, and podcasts to enable remote access to breastfeeding support resources.

Baby Friendly Hospital Initiative

The Baby Friendly Hospital Initiative (BFHI) is an initiative of the World Health Organization and UNICEF that seeks to encourage initiation of breastfeeding among mothers who give birth to their children in hospitals. Facilities that achieve its "Ten Steps to Successful Breastfeeding" and implement the International code of Marketing Breast-milk Substitutes can be recognized as a Baby-Friendly facility by the BFHI. In the United States, accreditation by the BFHI allows facilities to approach the Healthy People 2020 breastfeeding initiation goals. Worldwide, facilities that fulfill the requirements of the BFHI have been able to greatly increase their breastfeeding initiation rates among patients. The guidelines of the BFHI have also been effective in increasing breastfeeding initiation rates among populations that typically have lower incidences of breastfeeding, such as black women. In one study, the rate of infants exclusively breastfeeding more than quintupled over a four-year period upon the implementation of the BFHI.

World Breastfeeding Week

World Breastfeeding Week is an international initiative of the World Alliance for Breastfeeding Action that seeks to promote exclusive breastfeeding. Since 1992, it has been held each year from August 1 through August 7. In 2013, the theme of World Breastfeeding Week was "Breastfeeding Support: Close to Mothers"; past themes include early initiation of breastfeeding, the role of communication in breastfeeding, and breastfeeding policy. World Breastfeeding Week provides informational materials about breastfeeding to healthcare providers and breastfeeding specialists via download or purchase. In addition, groups or individuals worldwide are able to "pledge" that they will undergo promotion activities related to World Breastfeeding Week in order to show their support for the initiative.

WHO and UNICEF Initiatives

In addition to overseeing the Baby-Friendly Hospital Initiative, the WHO and UNICEF have promoted breastfeeding on an international level. In 1990, the Innocenti Declaration On the Protection, Promotion, and Support of Breastfeeding was published after a joint meeting of WHO and UNICEF policymakers. The Innocenti Declaration set forth goals of exclusive breastfeeding up to 4–6 months, helping women be confident in their ability to breastfeed, and national policies regarding breastfeeding to be determined by individual countries, among other benchmarks. In addition, UNICEF has published "Ten Steps to Successful Breastfeeding" which has been implemented in the Baby-Friendly Hospital Initiative. 

The WHO and UNICEF also undertake independent research and reviews of recent research on breastfeeding in order to inform their future recommendations. UNICEF, alongside its recommendations for nutrition for children and adults, advocates exclusive breastfeeding up to six months of age and complementary feeding up to two years of age for young children. With these guidelines in mind, UNICEF believes that with optimal breastfeeding practices, up to 1.4 million deaths of children under 5 in the developing world can be prevented.

Trends in exclusive breastfeeding(EBF) among infants from birth to 5months of four different regions of the world. *Excluding China.

Exclusive Breastfeeding (EBF)

WHO infant feeding recommendation states infants should be breastfed exclusively for the first six months of life to achieve optimal growth, development and health. Exclusive breastfeeding (EBF) refers to the practice of feeding an infant on breastmilk alone for the first six months of life without supplementing of other food or even water. According to WHO and UNICEF, mothers should initiate the breastfeeding within the first hour after birth. Thereafter, exclusive breastfeeding should be continued for at least the first six months of life before addition of supplementary feeding. Exclusively breastfed infants can only take oral rehydration solution, vitamins and minerals, and prescribed medications. Scientific studies carried out by WHO and UNICEF have shown that both the mother and the child benefit from breastfeeding. Breastfeeding is a cost effective intervention that reduces the infant mortality and morbidity by lowering the risk of sickness from acute and chronic infections. Prevalence of EBF increased in almost all regions in the developing world, from 1995 to 2010.  The biggest improvement can be seen in the West and Central Africa where the prevalence of EBF is more than doubled from 12% in 1995 to 28% in 2010. Southern and Eastern Africa also shows improvements with an increase from 35% in 1995 to 47% in 2010.  However, according to the UNICEF, there are no satisfactory changes in the EBF rates for the first six months since 1990. In order to provide breastfeeding support, WHO and UNICEF have developed two feeding programs, i.e.the 40-hour breastfeeding counseling, and the five-day infant and young child feeding counselling.[65][66] Furthermore, Yılmaz, Elif et al.,in their clinical investigation report states, despite all the recommendations of the WHO, the rates of breastfeeding initiation and duration are still far from expectations worldwide.

International Code of Marketing of Breast-Milk Substitutes

The International Code of Marketing of Breast-milk Substitutes was adopted in May 1981 by the Health Assembly of WHO and UNICEF. It sets forth standards for health care systems, health care workers, and formula distributors regarding the promotion of formula in comparison to breastfeeding. It also delineates the responsibilities of formula manufacturers to monitor the safety of breast-milk substitutes and governments to monitor the implementation of policies that promote breastfeeding. Although the Code has been successful in some settings, it has faced some opposition and non-compliance from the pharmaceutical industry. This has caused hospitals in different regions of the world to face unsolicited advertising from breast-milk substitute manufacturers, which inhibits their ability to make unbiased, evidence-based recommendations to patients.

Breastfeeding promotion projects by region

Africa

Uganda

In Uganda, campaigns to promote breastfeeding have been conducted in the mass media, including public service announcements via radio, television, posters, newspapers and magazines, leading to improved knowledge of the benefits of breastfeeding for infants and mothers among individuals and communities.

Asia

Bangladesh

In Bangladesh, prelacteal feeding is a common custom; this is the practice of feeding other foods to infants before breast milk during the first three days of life. A study found that in a region of rural Bangladesh, 89.3% of infants were fed prelacteally, and only 18.8% of these infants were exclusively breastfed between three days and three months postpartum. 70.6% of infants who were not fed prelacteally were exclusively breastfed up to three months. Peer counseling and support programs have been shown to have a positive effect on exclusive breastfeeding rates in rural Bangladesh.

Initiation of “MAA- Mother’s Absolute Affection” a nationwide programme to promote breastfeeding in New Delhi, India.
Initiation of “MAA- Mother’s Absolute Affection” a nationwide programme to promote breastfeeding in New Delhi, India.

India

The Government of India initiated the nation-wide breastfeeding programme: MAA- Mother’s Absolute Affection, in August 2016. Initiation of breastfeeding within the first hour of birth and exclusive breastfeeding for at least six months are the two main goals of the MAA programme.

Early Initiation of Breastfeeding in some of the Asian countries. Source: 2018 Global Breastfeeding Scorecard https://www.indiaspend.com/6-in-10-indian-babies-miss-out-on-early-breastfeeding-and-its-life-saving-benefits-62614/
Early Initiation of Breastfeeding in some of the Asian countries. Source: 2018 Global Breastfeeding Scorecard

Sri Lanka

IYCF: Infant and Young Child Feeding practice play a critical role in growth and development of children in south Asian countries including Sri Lanka to promote breastfeeding, complementary feeding, food supplementation and food safety. A well-trained public health midwife, affiliated to IYCF care, is the frontline healthcare worker who delivers maternal and child health services during home visits, as well as within clinic settings.A policy analysis project (2017) shows, that Sri Lanka has adopted training materials from WHO/UNICEF breastfeeding training manual giving strong focus on breastfeeding and on counseling.

Australia

Australia implemented its first national breastfeeding policy in 2010, aimed at protecting, promoting, supporting and monitoring breastfeeding through each level of government and in non-government organization.

Europe

Russia

In Russia, the Association of Natural Feeding Consultants (AKEV) promotes breastfeeding. AKEV provides mother-to-mother support, educates breastfeeding consultants as well as participates in public outreach about breastfeeding importance. AKEV is a regional group of the International Baby Food Action Network in Russia.

North America

Canada

In Canada, the provinces of Quebec and New Brunswick have mandated the implementation of the Baby Friendly Hospital Initiative, known as the Baby-Friendly Initiative (BFI) in Canada, which is designed to support best practices in hospitals and communities to ensure informed feeding decisions and enable families to sustain breastfeeding. Other provinces and territories are implementing strategies around the BFI at regional and local levels. The Canadian adaptation of the Baby-Friendly Hospital Initiative is designed to promote breastfeeding through a variety of facilities and settings; thus, the word "Hospital" is omitted from its title.

Cuba

The Cuban constitution contains a provision that allows one hour per day to breastfeed for women who return to their jobs after giving birth. Cuba also operates regional maternity homes for women who are undergoing high-risk pregnancies; after giving birth, 80% of women in these facilities will breastfeed.

United States

In the United States, breastfeeding promotion often relates to activities required to be carried out by state and local agencies using federal funds provided for nutrition education and administrative services under the Special Supplemental Nutrition Program for Women, Infants and Children (WIC program). States are required to use a portion of funds they receive to promote breastfeeding by postpartum mothers participating in the program.

Controversies

Breastfeeding and HIV

It has been argued that, in hindsight, the campaign for the universal promotion of breastfeeding prior to the acknowledgement of HIV contraction via mother-to-child transmission (MTCT) fails to consider affected mothers in developing countries who have limited or no access to procedures that would minify the chance of spreading the virus to their young ones. Initiatives for a decreased percentage of infants contracting HIV include administering Antiretroviral therapy (ART) to their mothers and providing milk formula in hand with proper water sterilization techniques to prevent disease from contamination. The majority of opposition comes from local and global policy makers who argue about the non-feasibility of these projects. However others argue that there is limited say of the women directly affected, resulting in further segregation of women in developing nations from preventive aid and health care systems.

Infant formula marketing in hospitals

In many hospitals, women who are being discharged after giving birth are given discharge packs branded by a formula company that include formula samples. Many breastfeeding experts argue that these commercial discharge packs decrease the likelihood that a woman will breastfeed and, if she does breastfeed, the length of time she will do so. Studies have found that marketing of infant formula in hospitals makes it likelier that a woman will breastfeed for a shorter amount of time due to the perceived convenience of bottle-feeding. Formula companies often offer these discharge packs, as well as a general supply of formula, to hospitals at no cost, which can place some facilities at an economic disadvantage if they choose to give up these benefits. However, not accepting free formula is one of the criteria that determine whether a facility can be certified as Baby-Friendly; thus, the economic burden of giving up access to formula for free can be a significant barrier for disadvantaged facilities that wish to achieve Baby-Friendly status.

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