Self-criticism

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Self-criticism involves how an individual evaluates oneself. Self-criticism in psychology is typically studied and discussed as a negative personality trait in which a person has a disrupted self-identity. The opposite of self-criticism would be someone who has a coherent, comprehensive, and generally positive self-identity. Self-criticism is often associated with major depressive disorder. Some theorists define self-criticism as a mark of a certain type of depression (introjective depression), and in general people with depression tend to be more self critical than those without depression. People with depression are typically higher on self-criticism than people without depression, and even after depressive episodes they will continue to display self-critical personalities. Much of the scientific focus on self-criticism is because of its association with depression.

Personality theory

Sidney Blatt has proposed a theory of personality which focuses on self-criticism and dependency. Blatt's theory is significant because he evaluates dimensions of personality as they relate to psychopathology and therapy. According to Blatt, personality characteristics affect our experience of depression, and are rooted in the development of our interpersonal interactions and self-identity. He theorizes that personality can be understood in terms of two distinct dimensions - interpersonal relatedness and self-definition. These two dimensions not only represent personality characteristics, but are products of a lifelong developmental process. Disruption in self-definition or identity leads to self-criticism, and disruption in relatedness leads to dependency. Zuroff (2016) found that self-criticism showed stability across time both as a personality trait and as an internal state. Such a finding is important as it supports the fact that self-criticism can be measured in the same manner as other personality traits.

Similar to Blatt's two personality dimensions, Aaron Beck (1983) defines social dependency and autonomy as dimensions of personality that are relevant for depression. Autonomy refers to how much the person relies on "preserving and increasing his independence, mobility, and personal rights". Furthermore, self-criticism involves holding oneself responsible for any past or present failures. Someone who is a self-critic will attribute negative events as a result of deficiencies in their own character or performance. The personality characteristics that Beck describes as self-critical are usually negative for the person experiencing them. His description of their experience with self-criticism as a personality characteristic is therefore important because it will be similar to their experience of depression.

Self-criticism as a personality trait has been linked to several negative effects. In a study examining behavior differences between personality types, Mongrain (1998) found that self-critics experienced greater negative affect, perceived support worse than others, and made fewer requests for support. Those who were high in self-criticism did not differ in the amount of support they received, only in how they accepted or requested it. Participants categorized as being higher in self-criticism had fewer interpersonal goals as well as more self-presentation goals. Among romantic partners, self-criticism predicts a decrease in agreeable comments and an increase in blaming.

Development

Given that self-criticism is typically seen as a negative personality characteristic, it is important to note how some people develop such a trait. As described by the personality theories above, self-criticism often represents a disruption in some characteristic. This disruption could be rooted back in the person's childhood experience. Children of parents who use restrictive and rejecting practices have been shown to have higher levels of self-criticism at age 12. In this same study, women displayed stable levels of self-criticism from age 12 into young adulthood, while men did not. These results show that parenting style can influence the development of self-critical personality, and these effects may potentially last into young adulthood. Another study found that women who were higher in self-criticism reported both that their father was more dominant and their parents maintained strict control and were inconsistent in their expressions of affection. Not surprisingly, these women also reported that their parents tended to seek out achievement and success from their children, as opposed to remaining passive. These studies show that certain experiences in childhood are associated with self-criticism, and the self-critical personality type then extends into later phases of development.

Child maltreatment, which is associated with the development of depression, may also be a risk factor for future self-criticism. Mothers who reported having experience maltreatment as children also perceived themselves as less efficacious mothers. A factor analysis showed that the perception of being less efficacious was mediated by self-criticism, over and above the effects of depressive status. This research shows that self-criticism in particular plays an important role in the relationship between childhood maltreatment and maternal efficacy. In a study assessing child maltreatment and self-injury Glassman and et al. (2007) found that self-criticism specifically was a mediator for the relationship between maltreatment and self-injury. This is particularly important because it shows that self-criticism may play a role in leading to self-injury. Understanding the origins of self-criticism in maltreatment could help prevent such behaviors. Given this research, it seems that self-criticism plays a role in the lasting effects of childhood maltreatment. Assessing self-criticism in preventing maltreatment as well as treating those who have been maltreated could therefore support further research in the area.

Implications for psychopathology

Self-criticism is an important aspect of personality and development, but is also significant in terms of what this trait means for psychopathology. Most theorists described above account for self-criticism as a maladaptive characteristic, so unsurprisingly many researchers have found self-criticism to be connected to depression.

Risk factor for depression

Self-criticism is associated with several other negative variables. In one sample, differences in self-criticism as a personality trait were associated with differences in perceived support, negative affect, self-image goals, and overt self-criticism. These are all characteristics that pertain to the experience of depression, revealing that self-criticism affects depression. The persistence of self-criticism as a personality trait can leave some people vulnerable to developing depression. As stated above, Blatt theorized that people who were more self-critical and focused on achievement concerns were more likely to develop a specific type of depression, which he called introjective depression. Both Blatt and Beck have developed measures to assess self-criticism and the experience of depression. In addition to the fact that many personality theorists classified self-criticism as marking a certain "type" of depression, it has been shown to be a risk factor for the development of depression.

There has been a great deal of research assessing whether certain personality characteristics can lead to depression, among them self-criticism. In one study self-criticism was a significant predictor of depression in medical students, who go through extreme stress during and after medical school. Controlling for initial symptoms, self-criticism was a stronger predictor than even previous depression status both 2 years and 10 years after the initial assessment. In a sample with a history of depression, Mongrain and Leather (2006) found that measures of self-criticism were associated with the number of past episodes of depression. The personality was indicative of depression history, but self-criticism in an interaction with immature dependence was able to predict future episodes of depression as well. In a sample of people who either currently have depression or are in remission from a depressive episode, individuals reported both higher levels of self-criticism and lower levels of self-compassion. This same study found that self-critical individuals were also at an increased risk of experiencing depression chronically over the course of their lives. Self-criticism was also able to explain the variance in depression status for currently depressed, remitted depressed, and never depressed patients, over and above other variables. Carver and Ganellen (1983) assessed self-criticism by breaking it down into three distinct categories: Overgeneralization of negative events, high standards, and self-criticism. These three categories all deal with self-critical cognitions, and are measured by the Attitude Toward Self Scale, which Carver and Ganellen created.

Treatment outcome

In addition to acting as a risk factor for depression, self-criticism also affects the efficacy of depression treatment. Self-criticism as a trait characteristic therefore persists throughout a person's entire life. This means a person can display persistent, long term levels of self-criticism as a personality trait, but levels of self-criticism can vary from moment to moment depending on the person's current mental state. Therefore, in terms of treatment for depression, it could be difficult for clinicians to accurately assess decreases in self-criticism. In a particular session, state levels of self-criticism may increase or decrease, but in the long term it is not as easy to see if trait levels of self-criticism have been reduced, and a reduction in trait self-criticism is more important in terms of effectively treating depression. In other words, it is likely easier to reduce state levels of self-criticism, so researchers who develop treatments for depression should have the goal of treating long-term, trait self-criticism.

It is possible that change in depression symptoms may not necessarily co-occur with change in personality factors, and given that self-criticism as a personality factor has been shown to lead to depression, this could be problematic. One study found that positive change in depression occurred before any change in self-critical perfectionism. The authors of this study suggested that this has implications for deciding how long to provide treatment. If treatment ends as depression fades away, the underlying personality characteristics that affect depression may not have changed. In such a case extending treatment beyond the point when positive change is seen in depression symptoms may give the best results. This same study also found that levels of perfectionism (which is related to self-critical personality) predicted the rate of change in depression status.

Self-criticism is known as autonomy in Beck's personality model, and there has been research looking at his conception of sociotropy and autonomy. Sociotropy characterizes people who are socially dependent, and their main source of distress is interpersonal relationships. Autonomy, however refers to self-critical individuals who are more concerned with independence and achievement. In a study examining treatment differences between these groups, Zettle, Haflich & Reynolds (1992) found that autonomous, self-critical individuals had better results in individual therapy than in group therapy. This research shows that personality characteristics can influence what kind of treatment is best for an individual, and that clinicians should be aware of these differences. Therefore, self-criticism is both a warning sign for the development of depression and affects how it is treated. It is an important facet of depression research, as it is important for how we might prevent and treat this debilitating disorder.

Neuroscience

fMRI finds that engaging in self-criticism activates areas in the lateral prefrontal cortex and dorsal anterior cingulate cortex which are brain areas responsible for processing error detection and correction. In contrast, engaging in self-reassurance activates the left temporal pole and insula areas previously found to be activated in compassion and empathy. Those that as a psychological trait engage in self-criticism tend to show an activated dorsolateral prefrontal activity, while ventrolateral prefrontal cortex activity was found in those with the trait of self-reassurance.

Embarrassment

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A woman covering her eyes as an expression of embarrassment

Embarrassment or awkwardness is an emotional state that is associated with mild to severe levels of discomfort, and which is usually experienced when someone commits (or thinks of) a socially unacceptable or frowned-upon act that is witnessed by or revealed to others. Frequently grouped with shame and guilt, embarrassment is considered a "self-conscious emotion", and it can have a profoundly negative impact on a person's thoughts or behavior.

Usually, some perception of loss of honor or dignity (or other high-value ideals) is involved, but the embarrassment level and the type depends on the situation.

Causes

Embarrassment can be personal, caused by unwanted attention to private matters or personal flaws or mishaps or shyness. Some causes of embarrassment stem from personal actions, such as being caught in a lie or in making a mistake. In many cultures, being seen nude or inappropriately dressed is a particularly stressful form of embarrassment (see modesty). Personal embarrassment can also stem from the actions of others who place the embarrassed person in a socially awkward situation—such as a parent showing one's baby pictures to friends, having someone make a derogatory comment about one's appearance or behavior, discovering one is the victim of gossip, being rejected by another person (see also humiliation), being made the focus of attention (e.g., birthday celebrants, newlyweds), or even witnessing someone else's embarrassment.

Personal embarrassment is usually accompanied by some combination of blushing, sweating, nervousness, stammering, and fidgeting. Sometimes the embarrassed person tries to mask embarrassment with smiles or nervous laughter, especially in etiquette situations. Such a response is more common in certain cultures, which may lead to misunderstanding. There may also be feelings of anger depending on the perceived seriousness of the situation, especially if the individual thinks another person is intentionally causing the embarrassment. There is a range of responses, with the most minor being a perception of the embarrassing act as inconsequential or even humorous, to intense apprehension or fear.

The idea that embarrassment serves an apology or appeasement function originated with Goffman who argued the embarrassed individual "demonstrates that he/she is at least disturbed by the fact and may prove worthy at another time". Semin and Manstead demonstrated social functions of embarrassment whereby the perpetrator of knocking over a sales display (the "bad act") was deemed more likable by others if he/she appeared embarrassed than if he/she appeared unconcerned – regardless of restitution behavior (rebuilding the display). The capacity to experience embarrassment can also be seen as functional for the group or culture. It has been demonstrated that those who are not prone to embarrassment are more likely to engage in antisocial behavior – for example, adolescent boys who displayed more embarrassment were found less likely to engage in aggressive/delinquent behaviors. Similarly, embarrassment exhibited by boys more likely to engage in aggressive/delinquent behavior was less than one-third of that exhibited by non-aggressive boys. Thus proneness to embarrassment (i.e., a concern for how one is evaluated by others) can act as a brake on behavior that would be dysfunctional for a group or culture.

Professional embarrassment

Embarrassment can also be professional or official, especially after statements expressing confidence in a stated course of action, or willful disregard for evidence. Embarrassment increases greatly in instances involving official duties or workplace facilities, large amounts of money or materials, or loss of human life. Examples of causes include a government's failed public policy, exposure of corrupt practices or unethical behavior, a celebrity whose personal habits receive public scrutiny or face legal action, or officials caught in serious personally embarrassing situations. Even small errors or miscalculations can lead to significantly greater official embarrassment if it is discovered that there was willful disregard for evidence or directives involved (e.g., see Space Shuttle Challenger).

Not all official failures result in official embarrassment, even if the circumstances lead to some slight personal embarrassment for the people involved. For example, losing a close political election might cause some personal embarrassment for the candidate but generally would be considered an honorable loss in the profession and thus not necessarily lead to professional embarrassment. Similarly, a scientist might be personally disappointed and embarrassed if one of their hypotheses was proven wrong, but would not normally suffer professional embarrassment as a result. By contrast, exposure of falsified data supporting a scientific claim would likely lead to professional embarrassment in the scientific community. Professional or official embarrassment is often accompanied by public expressions of anger, denial of involvement, or attempts to minimize the consequences. Sometimes the embarrassed entity issues press statements, removes or distances themselves from sub-level employees, attempts to carry on as if nothing happened, suffers income loss, emigrates, or vanishes from public view.

Vicarious embarrassment

Main article: Vicarious embarrassment

Vicarious embarrassment is an embarrassed feeling from observing the embarrassing actions of another person. People who rate themselves as more empathic are more likely to experience vicarious embarrassment. The effect is present whether or not the observed party is aware of the embarrassing nature of their actions, although awareness generally increases the strength of the felt vicarious embarrassment, as does an accidental (as opposed to intentional) action.

Types in social psychology

An embarrassing proposal by Antoine Watteau

One typology of embarrassment is described by Sharkey and Stafford. There are six types of embarrassment:

1. Privacy violations – for example where a part of the body is accidentally exposed, or there is an invasion of space, property, or information that may be warranted to privacy,
2. Lack of knowledge and skill – for example forgetfulness, or experiencing failure while performing a relatively easy task
3. Criticism and rejection – is another cause of embarrassment, as well as being made the center of attention positively or negatively
4. Awkward acts – refer to social situations, for example, inappropriate conversations, clumsiness or ungraceful actions (such as an emotional outbreak like speaking out unintentionally) that can trigger embarrassment
5. Appropriate image – refers to more of a personal reflection of embarrassment, like body image, clothing apparel, and personal possessions (for example owning an older mobile phone compared to the latest model)
6. Environment – can also have the effect of provoking embarrassment, as when an individual in a movie theatre with his or her parents, other family, co-workers, or mixed-company peers is made uncomfortable by an unexpected occurrence of nudity in the film that the group is watching.

Another typology, by Cupach and Metts, discusses the dimensions of intended-unintended and appropriate-inappropriate behavior, and four basic types of embarrassing circumstances:

1. Faux pas (socially awkward acts)
2. Accidents
3. Mistakes
4. Failure to perform a duty or moral obligation.

Based on these types, Cupach and Metts classify two basic embarrassment situations: the actor responsible and the observer responsible. Actor responsible situations are embarrassing when a person executes an act that is either inappropriate to a point of proficiency matching social norms and expectations, inconsistent with role expectations, or is out-of-sync with a social identity. The observer responsible categories are embarrassing when an individual becomes the focus of attention through:

• Recognition, praise, criticism, correction, or teasing
• Becomes initialized through being tripped or bumped, which is then associated with someone acting inappropriately
• Has information revealed publicly to another individual or peer group

Etymology

The first known written occurrence of embarrass in English was in 1664 by Samuel Pepys in his diary. The word derives from the French word embarrasser, "to block" or "obstruct", whose first recorded usage was by Michel de Montaigne in 1580. The French word was derived from the Spanish embarazar, whose first recorded usage was in 1460 in Cancionero de Stúñiga (Songbook of Stúñiga) by Álvaro de Luna. The Spanish word comes from the Portuguese embaraçar, which is a combination of the prefix em- (from Latin im- for "in-") with baraço or baraça, "a noose" or "rope". Baraça originated before the Romans began their conquest of the Iberian Peninsula in 218 BC. Thus, baraça could be related to the Celtic word barr, "tuft". (Celtic people actually settled much of Spain and Portugal beginning in the 8th century BC) However, it certainly is not directly derived from it, as the substitution of r for rr in Ibero-Romantic languages was not a known occurrence.

The Spanish word may come from the Italian imbarazzare, from imbarazzo, "obstacle" or "obstruction". That word came from imbarrare, "to block" or "bar", which is a combination of in-, "in" with barra, "bar" (from the Vulgar Latin barra, which is of unknown origin). The problem with this theory is that the first known usage of the word in Italian was by Bernardo Davanzati (1529–1606), long after the word had entered Spanish.

In Judaism

Embarrassing another person is considered to be a serious sin in Judaism. Rabbis quoted in the Babylonian Talmud state that embarrassing another person in public is akin to murder (literally "spilling blood"). Rabbi Naḥman bar Yitzḥak responds by noting how the analogy of "spilling blood" is apt since, when a person is embarrassed, their face becomes less flushed and more pale (after the initial flush).

Peer pressure

From Wikipedia, the free encyclopedia

https://en.wikipedia.org/wiki/Peer_pressure

Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests, experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, and behavior. A group or individual may be encouraged and want to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative effect on them.

Social groups include both membership groups in which individuals hold "formal" membership (e.g. political parties, trade unions, schools) and cliques in which membership is less clearly defined. However, a person does not need to be a member or be seeking membership of a group to be affected by peer pressure. An individual may be in a crowd, a group of many cliques, and still be affected by peer pressure. Research suggests that organizations as well as individuals are susceptible to peer pressure. For example, an organization may base a decision off of the current trends to receive more affection or grow a following group.

Peer pressure can affect individuals of all ethnic groups, genders and ages. Researchers have frequently studied the effects of peer pressure on children and on adolescents, and in popular discourse the term "peer pressure" is used most often with reference to those age-groups. It's important to understand that for children of adolescent age, they are faced with finding their identity. Erikson, a sociopsychologist, explains that identity is faced with role confusion, in other words, these children are trying to find a sense of belonging and are the most susceptible to peer pressure as a form of acceptance. For children, the themes most commonly studied are their abilities for independent decision-making. For adolescents, peer pressure's relationships to sexual intercourse and substance abuse have been significantly researched. Peer pressure can be experienced through both face-to-face interaction and through digital interaction. Social media offers opportunities for adolescents and adults alike to instill and/or experience pressure every day.

Studies of social networks examine connections between members of social groups, including their use of social media, to better understand mechanisms such as information sharing and peer sanctioning. Sanctions can range from subtle glances that suggest disapproval, to threats and physical violence. Peer sanctioning may enhance either positive or negative behaviors. Whether peer sanctioning will have an effect depends strongly on members' expectations and the possible sanctions actually being applied. It can also depend on a person's position in a social network. Those who are more central in a social network seem more likely to be cooperative, perhaps as a result of how networks form. However, this goes both ways and so they are also more likely to participate in negative behaviors. This may be caused by the repeated social pressures they experience in their networks.

Children and adolescents

Children

Imitation plays a large role in children's lives; in order to pick up skills and techniques that they use in their own life, children are always searching for behaviors and attitudes around them that they can co-opt. In other words, children are influenced by people that are important in their lives, such as friends, parents, celebrities (including YouTubers), singers, dancers, etc. This may explain why children with parents who eat unhealthy or don't live active lifestyles can conform to creating habits just like their parents as young adults, and why children try to walk when very young. Children are aware of their position in the social hierarchy from a young age: their instinct is to defer to adults' judgements and majority opinions. Similar to the Asch conformity experiments, a study done on groups of preschool children showed that they were influenced by groups of their peers to change their opinion to a demonstrably wrong one. Each child was handed a book with two sets of images on each page, with a groups of differently sized animals on the left hand page and one animal on the right hand, and each child was asked to indicate the size of the lone animal. All the books appeared the same, but the last child would sometimes get a book that was different. The children reported their size judgements in turn, and the child being tested was asked last. Before the child was to be tested, however, there was a group of children working in conjunction with the researchers. Sometimes, the children who answered before the test subject all gave an incorrect answer. When asked in the presence of the other children, the last child's response was often the same as his or her peers. However, when allowed to privately share their responses with a researcher, the children proved much more resistant to their peers' pressure, illustrating the importance of the physical presence of their peers in shaping their opinions.

An observation is that children can monitor and intervene in their peers' behavior through pressure. A study conducted in a remedial kindergarten class, in the Edna A. Hill Child Development Laboratory at the University of Kansas, was designed to measure how children could ease disruptive behavior in their peers through a two-part system. After describing a series of tasks to their classroom that included going to the bathroom, cleaning up, and general classroom behavior, teachers and researchers would observe children's performance on the tasks. The study focused on three children who were clearly identified as being more disruptive than their peers. They looked at their responses to potential techniques. They utilized the two-part system: first, each student would be given points by their teachers for correctly completing tasks with little disruption (e.g. sitting down on a mat for reading time), and if a student reached three points by the end of the day they would receive a prize. The second part brought in peer interaction, where students who reached three points were appointed "peer monitors" whose role was to lead their small groups and assign points at the end of the day. The results were clear-cut, showing that the monitored students' disruption level dropped when teachers started the points system and monitored them, but when peer monitors were introduced the target students' disruption dropped to average rates of 1% for student C1, 8% for student C2, and 11% for student C3 (down from 36%, 62%, and 59%, respectively). Even small children, then, are susceptible to pressure from their peers, and that pressure can be used to effect positive change in academic and social environments.

Adolescence

Adolescence is the time when a person is most susceptible to peer pressure because peers become an important influence on behavior during adolescence, and peer pressure has been called a hallmark of adolescent experience. Children entering this period in life become aware for the first time of the other people around them and realize the importance of perception in their interactions. Peer conformity in young people is most pronounced with respect to style, taste, appearance, ideology, and values. Peer pressure is commonly associated with episodes of adolescent risk-taking because these activities commonly occur in the company of peers. Affiliation with friends who engage in risky behaviors has been shown to be a strong predictor of an adolescent's own behavior. Peer pressure can also have positive effects when youth are pressured by their peers toward positive behavior, such as volunteering for charity, excelling in academics, or participating in a service project. The importance of peer approval declines upon entering adulthood.

Even though socially accepted children are more prone to experience higher, more frequent, positive fulfillments and participate in more opportunities, research shows that social acceptance (being in the popular crowd) may increase the likelihood of engaging in risky behavior, depending on the norms in the group. Groups of popular children showed an increased propensity to engage in risky, drug-related and delinquent behavior when this behavior was likely to receive approval in their groups. Peer pressure was greatest among more popular children because they were the children most attuned to the judgments of their peers, making them more susceptible to group pressures. Gender also has a clear effect on the amount of peer pressure an adolescent experiences: girls report significantly higher pressures to conform to their groups in the form of clothing choices or speech patterns. Additionally, girls and boys reported facing differing amounts of pressures in different areas of their lives, perhaps reflecting a different set of values and priorities for each gender. Both boys and girls are susceptible to peer pressure, but what it revolves around is defining the values, beliefs, or attitudes that their peer groups have or deeply desire. For girls, it typically revolves around their physical appearance, including their fashion choices, whereas for boys, it's more likely to revolve around typical masculine ideals, such as athleticism or intellect. Either way, peer pressure tends to follow the trends with the current world.

Peer pressure is widely recognized as a major contributor to the initiation of drug use, particularly in adolescents. This has been shown for a variety of substances, including nicotine and alcohol. While this link is well established, moderating factors do exist. For example, parental monitoring is negatively associated with substance use; yet when there is little monitoring, adolescents are more likely to succumb to peer coercion during initiation to substance use, but not during the transition from experimental to regular use. Caldwell and colleagues extended this work by finding that peer pressure was a factor leading to heightened risk in the context of social gatherings with little parental monitoring, and if the individual reported themselves as vulnerable to peer pressure. Conversely, some research has observed that peer pressure can be a protective factor against substance use.

Peer pressure produces a wide array of negative outcomes. Allen and colleagues showed that susceptibility to peer pressure in 13- and 14-year-olds was predictive of not only future response to peer pressure, but also a wider array of functioning. For example, greater depression symptomatology, decreasing popularity, more sexual behavior, and externalizing behavior were greater for more susceptible teens. Of note, substance use was also predicted by peer pressure susceptibility such that greater susceptibility was predictive of greater alcohol and drug use.

Smoking

Substance use is likely not attributed to peer pressure alone. Evidence of genetic predispositions for substance use exists and some have begun to examine gene x environment interactions for peer influence. In a nationally representative sample, adolescents who had a genetic predisposition were more likely to have close friends who were heavy substance users and were furthermore, more likely to be vulnerable to the adverse influence of these friends. Results from specific candidate gene studies have been mixed. For instance, in a study of nicotine use Johnson and colleagues found that peer smoking had a lower effect on nicotine dependence for those with the high risk allele (CHRNA5). This suggests that social contexts do not play a significant role in substance use initiation and maintenance and that interventions for these individuals should be developed with genetics in mind as well.

Drinking

Though the impact of peer influence in adolescence has been well established, it was unclear at what age this effect begins to diminish. It is accepted that such peer pressure to use alcohol or illicit substances is less likely to exist in elementary school and very young adolescents given the limited access and exposure. Using the Resistance to Peer Influence Scale, Sumter and colleagues found that resistance to peer pressure grew as age increased in a large study of 10- to 18-year-olds. This study also found that girls were generally more resistant to peer influence than boys, particularly at mid-adolescence (i.e. ages 13–15). The higher vulnerability to peer pressure for teenage boys makes sense given the higher rates of substance use in male teens. For girls, increased and positive parental behaviors (e.g. parental social support, consistent discipline) have been shown to be an important contributor to the ability to resist peer pressure to use substances.

It is believed that peer pressure relating to alcohol use in college is caused by a variety of factors including: Modeling, social norms, and being offered alcohol. Offering alcohol can be seen as a kind gesture, but in some cases a forceful one. Students may feel like their social position could become compromised if they don't follow the actions of their fellow peers. This correlates to modeling, a term used to describe the action of copying/imitating the actions of your peers to fit in. This usually occurs when students give into peer pressure to seem more attractive to the perceived majority. Lastly, you have common, socially acceptable norms that frequently occur in college settings such as substance abuse and drinking. One of the most commonly used excuses among students to which why they drink is because "everyone does it". Upon entering college, it's common to see students begin to increase their alcohol intake, especially for those who do not live at home. Because they have shifted from being influenced by their parents to being influenced by their college peers, it's common to see students reflect their peers, most likely due to an increase of modeling to fit in to social settings.

Prevention

Substance use prevention and intervention programs have utilized multiple techniques in order to combat the impact of peer pressure. One major technique is peer influence resistance skills. The known correlational relationship between substance use and relationships with others that use makes resistance skills a natural treatment target. This type of training is meant to help individuals refuse participation with substance use while maintaining their membership in the peer group. Other interventions include normative education approaches (interventions designed to teach students about the true prevalence rates and acceptability of substance use), education interventions that raise awareness of potential dangers of substance use, alcohol awareness training and classroom behavior management. The literature regarding the efficacy of these approaches, however, is mixed. A study in Los Angeles and Orange Counties that established conservative norms and attempted to correct children's beliefs about substance abuse among their peers showed a statistically significant decrease in alcohol, tobacco, and marijuana use, but other studies that systematically reviewed school-based attempts to prevent alcohol misuse in children found "no easily discernible pattern" in both successful and failed programs. A systematic review of intervention programs in schools conducted by Onrust et al. found that programs in elementary school were successful in slightly reducing a student's likelihood to abuse drugs or alcohol. However, this effect started to wear off with programs that targeted older students. Programs that targeted students in grades 8–9 reduced smoking, but not alcohol and other drug abuse, and programs that targeted older children reported no effect at all.

In a non-substance use context, however, research has shown that decision-making training can produce concrete gains in risk perception and decision-making ability among autistic children. When administered the training in several short sessions that taught the children how to recognize risk from peers and react accordingly, the children demonstrated, through post-training assessments, that they were able to identify potential threats and sources of pressure from peers and deflect them far better than non-autistic adolescents in a control group.

Peer pressure and sexual intercourse

There is evidence supporting the conclusion that parental attitudes disapproving sex tends to lead toward lower levels of adolescent unplanned pregnancy. These disparities are not due solely to parental disposition but also to communication.

A study completed in Cape Town, South Africa, looked at students at four secondary schools in the region. They found a number of unhealthy practices derived from peer pressure: condoms are derided, threats of ridicule for abstinence, and engaging in sexual activity with multiple partners as part of a status symbol (especially for males). The students colloquially call others who choose abstinence as "umqwayito", which means dried fruit/meat. An important solution for these problems is communication with adults, which the study found to be extremely lacking within adolescent social groups.

Another investigation, completed in 2011, looked at the effect of peer pressure surrounding sexual activities in the youth surrounding US born Mexicans and Mexico born Mexicans. It summarized that US born Mexican youths are more susceptive of peer pressure, specifically towards sexual relations, than Mexico born youths. It has been found that Mexican born youths grow up with stronger familial households than US born Mexico born youths, which leads to why Mexico born youths are more apt to talk with family than with peers. Less interaction with peers means less influence with peers and more trust in family.

Literature reviews in this field have attempted to analyse the norms present in the interactions and decision making behind these behaviors. A review conducted by Bongardt et al. defined three types of peer norms that led to a person's participation in sexual intercourse: descriptive norms, injunctive norms, and outright peer pressure. Descriptive norms and injunctive norms are both observed behaviors and are thus more indirect forms of pressure, but differ in one key aspect: descriptive norms describe peers' sexual behaviors, but injunctive norms describe peers' attitudes toward those behaviors (e.g. approval or disapproval). The last norm defined by the study is called "peer pressure" by the authors, and is used to describe direct encouragement or pressure by a person's peers to engage in sexual behavior.

The review found that indirect norms (descriptive and injunctive) had a stronger effect on a person's decision to engage in sexual behavior than direct peer pressure. Between the two indirect norms, descriptive norms had a stronger effect: people were likely to try what they thought their peers were engaging in rather than what they thought had approval in their peer group.

Additionally, studies have found a link between self-regulation and likeliness to engage in sexual behavior. The more trouble an individual had with self-regulation and self-control growing up, the more they were likely to fall prey to peer pressure that would lead them to engage in risky sexual acts. Based on these findings, it may be a good idea to prevent these through either a decision-making program or by targeting adolescents' ability to self-regulate against possible risks.

Neural mechanisms

From a neurological perspective, the medial prefrontal cortex (mPFC) and the striatum play an important role in figuring out the value of specific actions. The mPFC is active when determining "socially tagged" objects, which are objects that peers have expressed an opinion about; the striatum is significant for determining the value of these "socially tagged" objects and rewards in general. An experiment performed by Mason et al. utilizing fMRI scans analyzed individuals who were assigned to indicate if a chosen symbol appeared consecutively. The researchers did not tell the subjects the real purpose of the experiment, which was to collect data regarding mPFC and striatum stimulation. Before the actual experiment began, the subjects were subject to a phase of "social" influence, where they learned which symbols were preferred by other subjects who had completed the experiment (while in actuality these other subjects did not exist). Mason et al. found that determining an object's social value/significance is dependent on combined information from the mPFC and the striatum [along the lines denoted in the beginning of the paragraph]. Without both present and functional, it would be difficult to determine the value of action based upon social circumstances.

A similar experiment was conducted by Stallen, Smidts, and Sanfrey. Twenty-four subjects were manipulated using a minimal group paradigm approach. Unbeknownst to them, they were all selected as part of the "in-group", although there was an established "out-group". Following this socialization, the subjects estimated the number of dots seen on the screen while given information about what an in-group or out-group member chose. Participants were more likely to conform to in-group decisions as compared to out-group ones. The experiment confirmed the importance of the striatum in social influence, suggesting that conformity with the in-group is mediated with a fundamental value signal—rewards. In other words, the brain associates social inclusion with positive reward. The posterior superior temporal sulcus (pSTS), which is associated with perspective taking, appeared to be active as well, which correlated with patients' self-reports of in-group trustworthiness.

In adolescence, risk-taking appears to increase dramatically. Researchers conducted an experiment with adolescent males who were of driving age and measured their risk-taking depending on whether a passenger (a peer of the same age) was in the car. A driving simulation was created, and certain risky scenarios, such as a decaying yellow light as the car was approaching, were modeled and presented to the subjects. Those who were most likely to take risks in the presence of peers (but took fewer risks when there were no passengers) had greater brain activity in the social-cognitive and social-affective brain systems during solo activity (no passengers.) The social-cognitive aspect refers to the ability to gauge what others are thinking and is primarily controlled by the mPFC, right temporal parietal junction, and the posterior cingulate cortex. The social-affective aspect relates to the reward system for committing actions that are accepted or rejected by other people. One side of the reward system is "social pain", which refers to the emotional pain felt by individual due to group repudiation and is associated with heightened activity in the anterior insula and the subgenual anterior cingulate cortex.

Social psychological explanation

A explanation of how the peer pressure process works, called "the identity shift effect," was introduced by social psychologist Wendy Treynor, who weaves together Festinger's two seminal social-psychological theories (on dissonance, which addresses internal conflict, and social comparison, which addresses external conflict) into a unified whole. According to Treynor's original "identity shift effect" hypothesis, the peer pressure process works in the following way: One's state of harmony is disrupted when faced with the threat of external conflict (social rejection) for failing to conform to a group standard. Thus, one conforms to the group standard, but as soon as one does, eliminating this external conflict, internal conflict is introduced (because one has violated one's own standards). To rid oneself of this internal conflict (self-rejection), an "identity shift" is undertaken, where one adopts the group's standards as one's own, thereby eliminating internal conflict (in addition to the formerly eliminated external conflict), returning one to a state of harmony. Although the peer pressure process begins and ends with one in a (conflict-less) state of harmony, as a result of conflict and the conflict resolution process, one leaves with a new identity—a new set of internalized standards.

Social media

Social media provides a massive new digital arena for peer pressure and influence. Research suggests there are a variety of benefits from social media use, such as increased socialization, exposure to ideas, and greater self-confidence. However, there is also evidence of negative influences such as advertising pressure, exposure to inappropriate behavior and/or dialogue, and fake news. These versions of digital peer pressure exist between youth, adults and businesses. In some cases, people can feel pressure to make themselves available 24/7 or to be perfect. Within this digital conversation there can be pressure to conform, especially as people are impacted by the frequency of times others hit the like button. In 2014, 39% of the 789 respondents, in ages 13-17, felt pressured to post content for likes and comments. The way others portray themselves on social media might lead to young people trying to mimic those qualities or actions in an attempt to conform. In 2014, 40% of 789 respondents, in ages 13-17, felt the need to only post content to look good to others on social media. It may also lead to a fear of missing out, which can pressure youth into irresponsible actions or decisions. Actions and influence on social media may lead to changes in identity, confidence, or habits in real life for children, adolescents, and adults. Another area in which social media and social network groups influence people is in the purchasing of products. When a person is a part of an online social networking group, they are more likely to purchase a product if it was recommended by another member of that group than if it were recommended by a random person online. The effects of social networking groups on purchasing products even translates to subscriptions. If a subscription-based product was given to a member of an online social networking group as a gift by another member of the same group, the person receiving the gift is more likely to adopt the cost of the subscription and keep paying for the service.

Peer pressure on social media across cultures

Over 3 billion social media users across the world are using a variety of platforms, in turn, the type, frequency, and scope of the resulting peer pressure fluctuates. Some research suggests social media has a greater influence on purchasing decisions for consumers in China than in other countries in the world. In addition, Chinese consumers say that they are more likely to consider buying a product if they see it discussed positively by friends on a social media site. Some countries have a very low usage rate of social media platforms, or have cultures that do not value it as highly. As a result, the power and impact of digital peer pressure may vary throughout the world. Overall, there is limited research on this topic and its global scope.

In history

Holocaust

The Holocaust is one of the most well-known of genocides. In the 1940s, Nazi Germany, led by Adolf Hitler, began a systematic purge against the Jewish people living in Europe, killing around six million Jews by the end of World War II. It is clear that some Germans are culpable for the Holocaust; SS officers and soldiers clearly bought into the Jewish genocide and participated as executioners, jailers, and hunters (for hiding Jews). However, a broader statement is harder to make—as seen below, not all Germans wanted to kill the Jews. When bringing the concept of peer pressure into the Holocaust, German culpability is even harder to decide.

The primary issue revolves around collective responsibility and beliefs. As such, there are two positions, most notably held by Christopher Browning and David Goldhagen.

Browning's Ordinary Men

Christopher Browning, most known for his book Ordinary Men: Reserve Police Battalion 101, relies on an analysis of the men in Reserve Police Battalion 101. The men of the 101st were not ardent Nazis but ordinary middle-aged men of working-class background from Hamburg. They were drafted but found ineligible for regular military duty. Their test as an Order Police battalion first came in the form of Jozefow, a Jewish ghetto in Poland. The Battalion was ordered to round up the men in the ghetto and kill all women, children, and elderly on sight. During the executions, a few dozen men were granted release of their execution tasks and were reassigned to guard or truck duty. Others tried to stall as long as possible, trying not to be assigned to a firing squad. After the executions were completed, the men drank heavily, shaken by their ordeal.

At the end of his book, Browning supplies his theory on 101's actions: a combination of authoritative and peer pressure was a powerful coercive tool. First, the Nazi leadership wanted to keep the country's soldiers psychologically healthy, so soldiers were not forced to commit these murders. Throughout the German ranks, nothing negative happened to the soldiers and policemen who refused to join in on a firing squad or Jewish search party. They would simply be assigned other or additional duties, and perhaps subject to a little verbal abuse deriding their "cowardice". For the officers, no official sanction was given, but it was well known that being unable to carry out executions was the sign of a "weak" leader, and the officer would be passed for promotions. Second, Major Trapp, the head of Battalion 101, consistently offered protection from committing these actions, even so far as supporting one man who was blatantly and vocally against these practices. He established "ground" rules in which only volunteers were taking on 'Jewish Hunts" and raids.

Browning relies on Milgram's experiments on authority to expand his point. Admitting that Trapp was not a particularly strong authority figure, Browning instead points to the Nazi leadership and the orders of the "highest order" that were handed down. Furthermore, according to Browning's analysis, one reason so few men separated themselves from their task was peer pressure—individual policemen did not want to "lose face" in front of their comrades. Some argued that it was better to shoot one and quit than to be a coward immediately. Some superior officers treated those who did not want to execute Jews with disdain; on the other hand, those selected for the executions or Jewish hunts were regarded as real "men" and were verbally praised accordingly. For some, refusing their tasks meant that their compatriots would need to carry the burden and the guilt of abandoning their comrades (as well as fear of ostracization) compelled them to kill.

Goldhagen's Hitler's Willing Executioners

Daniel Goldhagen, disagreeing with Browning's conclusion, decided to write his own book, Hitler's Willing Executioners. Its release was highly controversial. He argues that the Germans were always anti-Semitic, engaging in a form of "eliminationism". Taking photos of the deceased, going on "Jew-Hunts", death marches near the end of the war, and a general focus on hate (rather than ignorance) are points Goldhagen utilizes in his book.

He does not believe that peer pressure or authoritative pressure can explain why ordinary Germans engaged in these actions. He believes that in order for the policemen in Battalion 101 (and those in similar situations) to kill, they must all be fully committed to the action—no half-heartedness. As he notes,

"For that matter, for someone to be pressured into doing something, by peer pressure, everyone else has to want to do it. Peer pressure can, of course, operate on isolated individuals, or small groups, but it depends upon the majority wanting to do it. So the peer pressure argument contradicts itself. If the majority of the people hadn't wanted to kill Jews, then there would have been peer pressure not to do it" (37).

Instead, he places a significant emphasis on the German people's anti-Semitism, to the extent of drawing ire from other historians. Browning notes Goldhagen's "uniform portrayal" of Germans, dehumanizing all of the perpetrators without looking at the whole picture. For example, in the town of Niezdow, the Police Battalion executed over a dozen elderly Poles in retaliation for the murder of a German policeman. It is less clear, then, if the Germans in the Police Battalion are antagonistic only towards Jews. The German-Canadian historian Ruth Bettina Birn has—in collaboration with Volker Rieß— checked Goldhagen's archival sources from Ludwigsburg. Their findings confirm the arbitrary nature of his selection and evaluation of existing records as opposed to a more holistic combination of primary sources. Furthermore, Konrad Kwiet, a Holocaust historian, argues that Goldhagen's narrow focus on German anti-Semitism has blinded him to other considerations. He points to the massacres of non-Jews as an example:

"[Goldhagen does not shine light] on the motives of “Hitler’s willing executioners” in murdering disabled people within the so-called “Euthanasia Program”, in liquidating 2.7 million Soviet prisoners of war, in exterminating Romas or in killing hundreds of thousands of other people classified as enemies of the “German People and Nation”. The emphasis on German responsibility allows Goldhagen to push aside the willingness of genocidal killers of other nationalities [such as Latvians] who, recruited from the vast army of indigenous collaborators, were often commissioned with the task of carrying out the ‘dirty work’, such as the murder of women and children, and who, in many cases, surpassed their German masters in their cruelty and spontaneous brutality".

Rwandan genocide

The Rwandan genocide occurred in 1994, with ethnic violence between the Hutu and Tutsi ethnicities. The primary belligerents were the Hutu; however, as with most ethnic conflicts, not all Hutu wanted to kill Tutsi. A survivor, Mectilde, described the Hutu breakdown as follows: 10% helped, 30% forced, 20% reluctant, and 40% willing. For the willing, a rewards structure was put in place. For the unwilling, a punishment system was in effect. The combination, Professor Bhavnani argues, is a behavioral norm enforced by in-group policing. Instead of the typical peer pressure associated with western high school students, the peer pressure within the Rwandan genocide, where Tutsi and Hutu have inter-married, worked under coercion. Property destruction, rape, incarceration, and death faced the Hutu who were unwilling to commit to the genocide or protected the Tutsi from violence.

When observing a sample community of 3426 in the village of Tare during the genocide, McDoom found that neighborhoods and familial structures are important micro-spaces that helped determine if an individual would participate in violence. Physical proximity increases the likelihood of social interaction and influence. For example, starting at a set point such as the home of a "mobilizing" agent for the Hutu (any individual who planned or led an attack in the village), the proportion of convicts living in a 100m radius of a resident is almost twice as many for convicts (individuals convicted of genocide by the gacaca, a local institution of transitional justice that allows villagers to adjudicate on many of the perpetrators’ crimes by themselves) as for non-convicts. As the radius increases, so does the proportion decrease. This data implies that "social influence" was a major factor. Looking at neighborhoods, an individual is 4% more likely to join the genocide for every single percentage point increase in the proportion of convicted perpetrators living within a 100m radius of them. Looking at familial structures, for any individual, each percentage point increase in the proportion of genocide participants in the individual's household increased their chances of joining the violence by 21 to 25%.

However, the complete situation is a little more nuanced. The extreme control of citizens' daily lives by the government in social affairs facilitated the rapidity of the genocide's spread and broke down the resolve of some who initially wanted to have no part in the genocide. First, prior to the genocide, Rwandans' sense of discipline was introduced and reinforced through weekly umuganda (collective work) sessions, involving praise for the regime and its leaders and a host of collective activities for the community. Respect for authority and the fear of stepping out of line were strong cultural values of pre-genocide Rwanda and so were included in these activities. Second, their value of social conformity only increased in the decades leading up to the genocide in both social and political manners. Peasants were told exactly when and what to farm and could be fined given any lack of compliance. These factors helped to drive the killing's fast pace.

Most importantly, there were already ethnic tensions among the groups for a variety of reasons: conflicts over land allocation (farming versus pasture) and declining prices of Rwanda's main export: coffee. These problems combined with a history of previously existing conflict. With the introduction of the Second Republic under Habyarimana, former Tutsis in power were immediately purged, and racism served as an explanation as keeping the majority Hutu in legitimate government power. As a result, when the war came, the Hutu were already introduced to the concept of racism against their very own peers.

The division in Rwanda was reinforced for hundreds of years. King Kigeli IV, a Tutsi, centralized Rwandan power in the 1800s, just as Belgian colonization was taking place. The Belgian furthered the message of distinct races, allowing Tutsi men to remain the leaders in the society.

Applications

Leadership tool

Education

Principals who served as strong "instructional" leaders and introduced new curricula and academic programs were able to create a system of peer pressure at the teaching level, where the teachers placed accountability pressure on themselves.

Voting

Peer pressure can be especially effective (more so than door-to-door visits and telephone calls) in getting people to vote. Gerber, Green, and Larimer conducted a large-scale field experiment involving over 180,000 Michigan households in 2006 and four treatments: one was a reminder to vote, one was a reminder to vote and a note informing them that they were being studied, one that listed the voting records for all potential household individuals, and finally one that listed the voting records for the household individuals and their neighbors. The final treatment emphasized peer pressure within a neighborhood; neighbors could view each other's voting habits with the lists, and so the social norm of "voting is best for the community" is combined with the fear that individuals' peers would judge their lack of voting. Compared to a baseline rate of 29.7% (only the voting reminder), the treatment that utilized peer pressure increased the percentage of household voters by 8.1 percentage points (to 37.8%), which exceeds the value of in-person canvassing and personalized phone calls.

A similar large-scale field experiment conducted by Todd Rogers, Donald P. Green, Carolina Ferrerosa Young, and John Ternovski (2017) studied the impact of a social pressure mailing in the context of a high-salience election, the 2012 Wisconsin gubernatorial election. Social pressure mailers included the line, “We’re sending this mailing to you and your neighbors to publicize who does and does not vote.” This study found a treatment effect of 1.0 percentage point, a statistically significant but far weaker effect than the 8.1 percentage point effect reported by Gerber, Green, and Larimer. The 2017 study's effects were particularly sizable for low-propensity voters.

Charitable donations

An experiment conducted by Diane Reyniers and Richa Bhalla measured the amount donated by a group of London School of Economics students. The group was split into individual donators and pair donators. The donation amounts were revealed within each pair; then, the pair was given time to discuss their amounts and then revise them as necessary. In general, pair subjects donated an average of 3.64 pounds (Sterling) while individuals donated an average of 2.55 pounds. Furthermore, in pairs where one subject donated significantly more than the other, the latter would on average increase the donation amount by 0.55 pounds. This suggests that peer pressure "shames" individuals for making smaller donations. But when controlling for donation amount, paired subjects were significantly less happy with their donation amount than individual subjects—suggesting that paired subjects felt coerced to donate more than they would have otherwise. This leads to a dilemma: charities will do better by approaching groups of people (such as friends); however, this could result in increased donor discomfort, which would impact their future donations.

Organizational researchers have found a generally similar phenomenon among large corporations: executives and managers of large companies look to similar organizations in their industry or headquarters city to figure out the appropriate level of corporate charitable donations, and those that make smaller donations might be seen as stingy and suffer damage to their reputations.

Fad

From Wikipedia, the free encyclopedia

https://en.wikipedia.org/wiki/Fad

Pet rocks were a short-lived fad in the 1970s

A man performing the floss, a dance move that became popular in 2017

A fad, trend, or craze is any form of collective behavior that develops within a culture, a generation or social group in which a group of people enthusiastically follow an impulse for a short time period.

Fads are objects or behaviors that achieve short-lived popularity but fade away. Fads are often seen as sudden, quick-spreading, and short-lived events. Fads include diets, clothing, hairstyles, toys, and more. Some popular fads throughout history are toys such as yo-yos, hula hoops, and fad dances such as the Macarena, floss and the twist.

Similar to habits or customs but less durable, fads often result from an activity or behavior being perceived as popular or exciting within a peer group, or being deemed "cool" as often promoted by social networks. A fad is said to "catch on" when the number of people adopting it begins to increase to the point of being noteworthy. Fads often fade quickly when the perception of novelty is gone.

Overview

The specific nature of the behavior associated with a fad can be of any type including unusual language usage, distinctive clothing, fad diets or frauds such as pyramid schemes. Apart from general novelty, mass marketing, emotional blackmail, peer pressure, or the desire to "be hip" may drive fads. Popular celebrities can also drive fads, for example the highly popularizing effect of Oprah's Book Club.

Though some consider the term trend equivalent to fad, a fad is generally considered a quick and short behavior whereas a trend is one that evolves into a long term or even permanent change.

Economics

In economics, the term is used in a similar way. Fads are mean-reverting deviations from intrinsic value caused by social or psychological forces similar to those that cause fashions in political philosophies or consumerisation.

Formation

Many contemporary fads share similar patterns of social organization. Several different models serve to examine fads and how they spread.

One way of looking at the spread of fads is through the top-down model, which argues that fashion is created for the elite, and from the elite, fashion spreads to lower classes. Early adopters might not necessarily be those of a high status, but they have sufficient resources that allow them to experiment with new innovations. When looking at the top-down model, sociologists like to highlight the role of selection. The elite might be the ones that introduce certain fads, but other people must choose to adopt those fads.

Others may argue that not all fads begin with their adopters. Social life already provides people with ideas that can help create a basis for new and innovative fads. Companies can look at what people are already interested in and create something from that information. The ideas behind fads are not always original; they might stem from what is already popular at the time. Recreation and style faddists may try out variations of a basic pattern or idea already in existence.

Another way of looking at the spread of fads is through a symbolic interaction view. People learn their behaviors from the people around them. When it comes to collective behavior, the emergence of these shared rules, meanings, and emotions are more dependent on the cues of the situation, rather than physiological arousal. This connection to symbolic interactionism, a theory that explains people’s actions as being directed by shared meanings and assumptions, explains that fads are spread because people attach meaning and emotion to objects, and not because the object has practical use, for instance. People might adopt a fad because of the meanings and assumptions they share with the other people who have adopted that fad. People may join other adopters of the fad because they enjoy being a part of a group and what that symbolizes. Some people may join because they want to feel like an insider. When multiple people adopt the same fad, they may feel like they have made the right choice because other people have made that same choice.

Termination

Primarily, fads end because all innovative possibilities have been exhausted. Fads begin to fade when people no longer see them as new and unique. As more people follow the fad, some might start to see it as "overcrowded", and it no longer holds the same appeal. Many times, those who first adopt the fad also abandon it first. They begin to recognize that their preoccupation with the fad leads them to neglect some of their routine activities, and they realize the negative aspects of their behavior. Once the faddists are no longer producing new variations of the fad, people begin to realize their neglect of other activities, and the dangers of the fad. Not everyone completely abandons the fad, however, and parts may remain.

A study examined why certain fads die out quicker than others. A marketing professor at the University of Pennsylvania's Wharton School of Business, Jonah Berger and his colleague, Gael Le Mens, studied baby names in the United States and France to help explore the termination of fads. According to their results, the faster the names became popular, the faster they lost their popularity. They also found that the least successful names overall were those that caught on most quickly. Fads, like baby names, often lose their appeal just as quickly as they gained it.

Collective behavior

Fads can fit under the broad umbrella of collective behavior, which are behaviors engaged in by a large but loosely connected group of people. Other than fads, collective behavior includes the activities of people in crowds, panics, fashions, crazes, and more. Robert E. Park, the man who created the term collective behavior, defined it as "the behavior of individuals under the influence of an impulse that is common and collective, an impulse, in other words, that is the result of social interaction". Fads are seen as impulsive, driven by emotions; however, they can bring together groups of people who may not have much in common other than their investment in the fad.

Collective obsession

Fads can also fit under the umbrella of "collective obsessions". Collective obsessions have three main features in common. The first, and most obvious sign, is an increase in frequency and intensity of a specific belief or behavior. A fad's popularity increases quickly in frequency and intensity, whereas a trend grows more slowly. The second is that the behavior is seen as ridiculous, irrational, or evil to the people who are not a part of the obsession. Some people might see those who follow certain fads as unreasonable and irrational. To these people, the fad is ridiculous, and people's obsession of it is just as ridiculous. The third is, after it has reached a peak, it drops off abruptly and then it is followed by a counter obsession. A counter obsession means that once the fad is over, if one engages in the fad they will be ridiculed. A fad's popularity often decreases at a rapid rate once its novelty wears off. Some people might start to criticize the fad after pointing out that it is no longer popular, so it must not have been "worth the hype".

Popular culture

From Wikipedia, the free encyclopedia

https://en.wikipedia.org/wiki/Popular_culture

Popular culture (also called mass culture or pop culture) is generally recognized by members of a society as a set of practices, beliefs, artistic output (also known as popular art or mass art) and objects that are dominant or prevalent in a society at a given point in time. Popular culture also encompasses the activities and feelings produced as a result of interaction with these dominant objects. The primary driving forces behind popular culture, especially when speaking of Western popular cultures, are the media, mass appeal, marketing and capitalism; and it is produced by what philosopher Theodor Adorno refers to as the "culture industry".

Heavily influenced in modern times by mass media, this collection of ideas permeates the everyday lives of people in a given society. Therefore, popular culture has a way of influencing an individual's attitudes towards certain topics. However, there are various ways to define pop culture. Because of this, popular culture is something that can be defined in a variety of conflicting ways by different people across different contexts. It is generally viewed in contrast to other forms of culture such as folk culture, working-class culture, or high culture, and also from different academic perspectives such as psychoanalysis, structuralism, postmodernism, and more. The common pop-culture categories are entertainment (such as film, music, television and video games), sports, news (as in people/places in the news), politics, fashion, technology, and slang.

History

See also: Cultural history

In the past, folk culture functioned analogously to the popular culture of the masses and of the nations.

The phrase "popular culture" was coined in the 19th century or earlier. Traditionally, popular culture was associated with poor education and with the lower classes, as opposed to the "official culture" and higher education of the upper classes. With the rise of the Industrial Revolution in the eighteenth and nineteenth centuries, Britain experienced social changes that resulted in increased literacy rates, and with the rise of capitalism and industrialization, people began to spend more money on entertainment, such as (commercialised) pubs and sports. Reading also gained traction. Labeling penny dreadfuls the Victorian equivalent of video games, The Guardian in 2016 described penny fiction as "Britain's first taste of mass-produced popular culture for the young". A growing consumer culture and an increased capacity for travel via the newly invented railway (the first public railway, Stockton and Darlington Railway, opened in north-east England in 1825) created both a market for cheap popular literature and the ability for its distribution on a large scale. The first penny serials were published in the 1830s to meet the growing demand.

The stress on the distinction from "official culture" became more pronounced towards the end of the 19th century, a usage that became established by the interbellum period.

From the end of World War II, following major cultural and social changes brought by mass media innovations, the meaning of "popular culture" began to overlap with the connotations of "mass culture", "media culture", "image culture", "consumer culture", and "culture for mass consumption".

The abbreviated form "pop" for "popular", as in "pop music", dates from the late 1950s. Although the terms "pop" and "popular" are in some cases used interchangeably, and their meaning partially overlap, the term "pop" is narrower. Pop is specific to something containing qualities of mass appeal, while "popular" refers to what has gained popularity, regardless of its style.

Definition

According to author John Storey, there are various definitions of popular culture. The quantitative definition of culture has the problem that too much "high culture" (e.g., television dramatizations of Jane Austen) is also "popular." "Pop culture" is also defined as the culture that is "leftover" when we have decided what high culture is. However, many works straddle the boundaries, e.g., William Shakespeare and Charles Dickens, Leo Tolstoy, and George Orwell.

A third definition equates pop culture with "mass culture" and ideas. This is seen as a commercial culture, mass-produced for mass consumption by mass media. From a Western European perspective, this may be compared to American culture. Alternatively, "pop culture" can be defined as an "authentic" culture of the people, but this can be problematic as there are many ways of defining the "people." Storey argued that there is a political dimension to popular culture; neo-Gramscian hegemony theory "... sees popular culture as a site of struggle between the 'resistance' of subordinate groups in society and the forces of 'incorporation' operating in the interests of dominant groups in society." A postmodernist approach to popular culture would "no longer recognize the distinction between high and popular culture."

Storey claims that popular culture emerged from the urbanization of the Industrial Revolution. Studies of Shakespeare (by Weimann, Barber, or Bristol, for example) locate much of the characteristic vitality of his drama in its participation in Renaissance popular culture, while contemporary practitioners like Dario Fo and John McGrath use popular culture in its Gramscian sense that includes ancient folk traditions (the commedia dell'arte for example).

Popular culture is constantly evolving and occurs uniquely in place and time. It forms currents and eddies, and represents a complex of mutually interdependent perspectives and values that influence society and its institutions in various ways. For example, certain currents of pop culture may originate from, (or diverge into) a subculture, representing perspectives with which the mainstream popular culture has only limited familiarity. Items of popular culture most typically appeal to a broad spectrum of the public. Important contemporary contributions to understanding what popular culture means have been given by the German researcher Ronald Daus, who studies the impact of extra-European cultures in North America, Asia, and especially in Latin America.

Levels

Within the realm of popular culture, there exists an organizational culture. From its beginning, popular culture has revolved around classes in society and the push-back between them. Within popular culture, there are two levels that have emerged, high and low. High culture can be described as art and works considered of superior value, historically, aesthetically and socially. Low culture is regarded by some as that of the lower classes, historically.

Folklore

Main article: Folklore

Adaptations based on traditional folklore provide a source of popular culture. This early layer of cultural mainstream still persists today, in a form separate from mass-produced popular culture, propagating by word of mouth rather than via mass media, e.g. in the form of jokes or urban legends. With the widespread use of the Internet from the 1990s, the distinction between mass media and word-of-mouth has become blurred.

Although the folkloric element of popular culture engages heavily with the commercial element, communities amongst the public have their own tastes and they may not always embrace every cultural or subcultural item sold. Moreover, certain beliefs and opinions about the products of commercial culture may spread by word-of-mouth, and become modified in the process and in the same manner that folklore evolves.

Criticism

Popular culture in the West has been critiqued for its being a system of commercialism that privileges products selected and mass-marketed by the upper-class capitalist elite; such criticisms are most notable in many Marxist theorists such as Herbert Marcuse, Theodor Adorno, Max Horkheimer, bell hooks, Antonio Gramsci, Guy Debord, Fredric Jameson, Terry Eagleton, as well as certain postmodern philosophers such as Jean-François Lyotard, who has written about the commercialisation of information under capitalism, and Jean Baudrillard, as well as others.

The culture industry

Main article: Culture industry

The most influential critiques of popular culture came from Marxist theorists of the Frankfurt School during the twentieth century. Theodor Adorno and Max Horkheimer analyzed the dangers of the culture industry in their influential work the Dialectic of Enlightenment by drawing upon the works of Kant, Marx, Nietzsche and others. Capitalist popular culture, as Adorno argued, was not an authentic culture of the people but a system of homogenous and standardized products manufactured in the service of capitalist domination by the elite. The consumer demand for Hollywood films, pop tunes, and consumable books is influenced by capitalist industries like Hollywood and the elite who decide which commodities are to be promoted in the media, including television and print journalism. Adorno wrote, "The industry bows to the vote it has itself rigged". It is the elite who commodify products in accordance with their narrow ideological values and criteria, and Adorno argues that the audience becomes accustomed to these formulaic conventions, making intellectual contemplation impossible. Adorno's work has had a considerable influence on culture studies, philosophy, and the New Left.

Writing in the New Yorker in 2014, music critic Alex Ross, argued that Adorno's work has a renewed importance in the digital age: "The pop hegemony is all but complete, its superstars dominating the media and wielding the economic might of tycoons...Culture appears more monolithic than ever, with a few gigantic corporations—Google, Apple, Facebook, Amazon—presiding over unprecedented monopolies". There is much scholarship on how Western entertainment industries strengthen transnational capitalism and reinforce Western cultural dominance. Hence, rather than being a local culture, commercial entertainment is artificially reinforced by transnational media corporations.

Jack Zipes, a professor of German and literature, critiqued the mass commercialization and corporate hegemony behind the Harry Potter franchise. He argued that the commodities of the culture industry are "popular" because they are homogenous and obey standard conventions; the media then influences the tastes of children. In his analysis of Harry Potter's global brand, Zipes wrote, "It must conform to the standards of exception set by the mass media and promoted by the culture industry in general. To be a phenomenon means that a person or commodity must conform to the hegemonic groups that determine what makes up a phenomenon."

Imperialism

Main articles: Imperialism and Cultural imperialism

According to John M. MacKenzie, many products of popular culture have been designed to promote imperialist ideologies and to glorify the British upper classes rather than present a democratic view of the world. Although there are many films which do not contain such propaganda, there have been many films that promote racism and militarist imperialism.

Feminist critique

bell hooks, an influential feminist, argues that commercial commodities and celebrities cannot be symbols of progressiveness when they collaborate with imperialist capitalism and promote ideals of beauty; hooks uses Beyoncé as an example of a commodity reinforced by capitalist corporations complicit in imperialism and patriarchy.

Propaganda

Main article: Propaganda

Edward S. Herman and Noam Chomsky critiqued the mass media in their 1988 work Manufacturing Consent: The Political Economy of the Mass Media. They argue that mass media is controlled by a powerful hegemonic elite who are motivated by their own interests that determine and manipulate what information is present in the mainstream. The mass media is therefore a system of propaganda.

In sum, a propaganda approach to media coverage suggests a systematic and highly political dichotomization in news coverage based on serviceability to important domestic power interests. This should be observable in dichotomized choices of story and in the volume and quality of coverage... such dichotomization in the mass media is massive and systematic: not only are choices for publicity and suppression comprehensible in terms of system advantage, but the modes of handling favored and inconvenient materials (placement, tone, context, fullness of treatment) differ in ways that serve political ends.

Consumerism

Main article: Consumerism

According to the postmodern sociologist Jean Baudrillard, the individual is trained into the duty of seeking the relentless maximization of pleasure lest he or she become asocial. Therefore, "enjoyment" and "fun" become indistinguishable from the need to consume. Whereas the Frankfurt School believed consumers were passive, Baudrillard argued that consumers were trained to consume products in the form of active labor in order to achieve upward social mobility. Thus, consumers under capitalism are trained to purchase products such as pop albums and consumable fiction in order to signal their devotion to social trends, fashions, and subcultures. Although the consumption may arise from an active choice, the choice is still the consequence of a social conditioning that the individual is unconscious of. Baudrillard says, "One is permanently governed by a code whose rules and meaning—constraints—like those of language—are, for the most part, beyond the grasp of individuals".

Jean Baudrillard argued that the vague conception "Public Opinion" is a subjective and inaccurate illusion, for it attributes a sovereignty to consumers that they do not really have. In Baudrillard's understanding, the products of capitalist popular culture can only give the illusion of rebellion, since they are still produced by a system controlled by the powerful. Baudrillard stated in an interview, critiquing the content and production of The Matrix:

The Matrix paints the picture of a monopolistic superpower, like we see today, and then collaborates in its refraction. Basically, its dissemination on a world scale is complicit with the film itself. On this point it is worth recalling Marshall McLuhan: the medium is the message. The message of The Matrix is its own diffusion by an uncontrollable and proliferating contamination.

Sources

Print culture

Main article: Print culture

With the invention of the printing press in the sixteenth century, mass-produced, cheap books, pamphlets and periodicals became widely available to the public. With this, the transmission of common knowledge and ideas was possible.

Radio culture

Main article: Radio broadcasting

In the 1890s, Nikola Tesla and Guglielmo Marconi created the radiotelegraph, allowing for the modern radio to be born. This led to the radio being able to influence a more "listened-to" culture, with individuals being able to feel like they have a more direct impact. This radio culture is vital, because it was imperative to advertising, and it introduced the commercial.

Films

Main article: Film

Films and cinema are highly influential to popular culture, as films as an art form are what people seem to respond to the most. With moving pictures being first captured by Eadweard Muybridge in 1877, films have evolved into elements that can be cast into different digital formats, spreading to different cultures.

The impact of films and cinema are most evident when analyzing in the search of what the films aim to portray. Films are used to seek acceptance and understanding of many subjects because of the influence the films carry—an example of an early representation of this can be seen in Casablanca (1942): the film introduced war subjects to the public after the United States entered World War II, and it meant to increase pro-war sentiment for the allies. Films are a known massive influencer to popular culture yet not all films create a movement that contributes enough to be part of the popular culture that starts movements. The content must resonate to most of the public so the knowledge in the material connects with the majority. Popular culture is a set of beliefs in trends and entail to change a person's set of ideologies and create social transformation. The beliefs are still a trend that change more rapidly in the modern age that carries a continuation of outpouring media and more specifically films. The trend does not last but it also carries a different effect based on individuals that can be grouped to generalized groups based on age and education. The creation of culture by films is seen in fandoms, religions, ideologies, and movements. The culture of film is more evident through social media. Social media is an instant source of feedback and creates discussion on films. A repeating event that has been set in modern culture within the trend setting phase is the creation of movements in social media platforms to defend a featured subject on a film.

Popular culture or mass culture, is reached easily with films which are easily shared and reached worldwide.

Television programs

Main article: Television program

A television program is a segment of audiovisual content intended for broadcast (other than a commercial, trailer, or other content not serving as attraction for viewership).

Television programs may be fictional (as in comedies and dramas), or non-fictional (as in documentary, light entertainment, news and reality television). They may be topical (as in the case of a local newscast and some made-for-television movies), or historical (as in the case of many documentaries and fictional series). They can be primarily instructional or educational, or entertaining as is the case in situation comedy and game shows.

Music

Main article: Popular music

Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training. It stands in contrast to both art music and traditional or "folk" music. Art music was historically disseminated through the performances of written music, although since the beginning of the recording industry, it is also disseminated through recordings. Traditional music forms such as early blues songs or hymns were passed along orally, or to smaller, local audiences.

Sports

Main article: Sport

Sports include all forms of competitive physical activity or games which, through casual or organised participation, aim to use, maintain or improve physical ability and skills while providing enjoyment to participants, and in some cases, entertainment for spectators.

Corporate branding

Main article: Corporate branding

Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services.

Personal branding

Main article: Personal branding

Personal branding includes the use of social media to promotion to brands and topics to further good repute among professionals in a given field, produce an iconic relationship between a professional, a brand and its audience that extends networks past the conventional lines established by the mainstream and to enhance personal visibility. Popular culture: is generally recognized by members of a society as a set of the practices, beliefs, and objects that are dominant or prevalent in a society at a given point in time. As celebrities online identities are extremely important in order to create a brand to line-up sponsorships, jobs, and opportunities. As influencers, micro-celebrities, and users constantly need to find new ways to be unique or stay updated with trends, in order to maintain followers, views, and likes. For example, Ellen DeGeneres has created her own personal branding through her talk show The Ellen DeGeneres Show. As she developed her brand we can see the branches she created to extend her fan base such as Ellen clothing, socks, pet beds, and more.

Social media

Main article: Social media

See also: Information Age

Social media is interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks. Social media platforms such as Instagram, Facebook, Twitter, YouTube, TikTok and Snapchat are the most popular applications used on a daily basis by younger generations. Social media tends to be implemented into the daily routine of individuals in our current society. Social media is a vital part of our culture as it continues to impact the forms of communication used to connect with those in our communities, families, or friend groups. We often see that terms or slang are used online that is not used in face-to-face conversations, thus, adding to a persona users create through the screens of technology. For example, some individuals respond to situations with a hashtag or emojis.

Social media influencers have become trendsetters through their direct engagement with large audiences, upending conventional marketing and advertising techniques. Consumer purchase choices have been impacted by fashion partnerships, sponsored material and outfit ideas offered by influencers. Social media has also made fashion more accessible by fostering uniqueness, expanding the depiction of trends, and facilitating the rise of niche influencers. The influencer-driven fashion industry, nevertheless, has also come under fire for encouraging excessive consumerism, inflated beauty ideals, and labour exploitation.

Clothing

Further information: Fashion and History of Western fashion

The fashion industry has witnessed tremendous, rapid, and applaudable changes over the years, culminating in the production of masterpieces unimaginable in the past decades. This dynamic trend has compelled renowned clothing lines such as Christian Dior, Louis Vuitton, and Balenciaga to intensify research and creative imagination to develop appealing designs that are outstanding and fascinating. Fashion has changed from the classical baggy and oversized pieces to trendy and slim-fit clothes for both males and females. Further, the past few decades have seen the reintroduction of old designs, which have been revitalized and improvised to fit the current market needs. Additionally, celebrities and influencers are at the forefront of setting fashion trends through various platforms. The future of fashion is promising and is significantly inspired by past trends, for instance, the oversized boyfriend blazers.

Influences

Pop culture has had a lasting influence to the products being released in their time. Many examples of art, books, films and others, have been inspired by pop culture. These include:

Pop art

Main article: Pop art

Pop art is an art movement that first emerged in the 1950s as a reaction and a counter to traditional and high-class art by including common and well-known images and references. Artists known during this movement include Eduardo Paolozzi, Richard Hamilton, Larry Rivers, Robert Rauschenberg and Andy Warhol.

Pop music

Main article: Pop music

Pop music is a wide-ranging genre of music whose characteristics include styles and tones that have a wider and more massive appeal to all kinds of consumers. Oftentimes, many examples of these music contain influences from other pre-existing works. Singers and musicians of this genre include Michael Jackson, Madonna, Justin Bieber, Elvis Presley, Beatles and Beyonce.

Pop culture fiction

Main article: Pop culture fiction

Pop culture fiction is a genre in books, comics, films, shows, and many other story-telling media that depicts stories that are purposely filled with easter eggs and references to pop culture. The genre often overlaps with satire and parody, but the most-well known are considered to be more serious works of literature. Writers of this genre include Ernest Cline, Bret Easton Ellis, Bryan Lee O'Malley, and Louis Bulaong.

Pop culture studies

Main article: Pop culture studies

Pop culture studies are researches thesis, and other academic works that analyzes various trends of pop and mass culture, pop icons, or the effects and influences of pop culture in society and history. Ray B. Browne is one of the first academicians to conduct courses on the studies about pop culture.