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Tuesday, January 15, 2019

General equilibrium theory

From Wikipedia, the free encyclopedia

In economics, general equilibrium theory attempts to explain the behavior of supply, demand, and prices in a whole economy with several or many interacting markets, by seeking to prove that the interaction of demand and supply will result in an overall general equilibrium. General equilibrium theory contrasts to the theory of partial equilibrium, which only analyzes single markets. 
 
General equilibrium theory both studies economies using the model of equilibrium pricing and seeks to determine in which circumstances the assumptions of general equilibrium will hold. The theory dates to the 1870s, particularly the work of French economist Léon Walras in his pioneering 1874 work Elements of Pure Economics.

Overview

It is often assumed that agents are price takers, and under that assumption two common notions of equilibrium exist: Walrasian, or competitive equilibrium, and its generalization: a price equilibrium with transfers.

Broadly speaking, general equilibrium tries to give an understanding of the whole economy using a "bottom-up" approach, starting with individual markets and agents. (Macroeconomics, as developed by the Keynesian economists, focused on a "top-down" approach, where the analysis starts with larger aggregates, the "big picture".) Therefore, general equilibrium theory has traditionally been classified as part of microeconomics

The difference is not as clear as it used to be, since much of modern macroeconomics has emphasized microeconomic foundations, and has constructed general equilibrium models of macroeconomic fluctuations. General equilibrium macroeconomic models usually have a simplified structure that only incorporates a few markets, like a "goods market" and a "financial market". In contrast, general equilibrium models in the microeconomic tradition typically involve a multitude of different goods markets. They are usually complex and require computers to help with numerical solutions.

In a market system the prices and production of all goods, including the price of money and interest, are interrelated. A change in the price of one good, say bread, may affect another price, such as bakers' wages. If bakers don't differ in tastes from others, the demand for bread might be affected by a change in bakers' wages, with a consequent effect on the price of bread. Calculating the equilibrium price of just one good, in theory, requires an analysis that accounts for all of the millions of different goods that are available.

The first attempt in neoclassical economics to model prices for a whole economy was made by Léon Walras. Walras' Elements of Pure Economics provides a succession of models, each taking into account more aspects of a real economy (two commodities, many commodities, production, growth, money). Some think Walras was unsuccessful and that the later models in this series are inconsistent.

In particular, Walras's model was a long-run model in which prices of capital goods are the same whether they appear as inputs or outputs and in which the same rate of profits is earned in all lines of industry. This is inconsistent with the quantities of capital goods being taken as data. But when Walras introduced capital goods in his later models, he took their quantities as given, in arbitrary ratios. (In contrast, Kenneth Arrow and Gérard Debreu continued to take the initial quantities of capital goods as given, but adopted a short run model in which the prices of capital goods vary with time and the own rate of interest varies across capital goods.)

Walras was the first to lay down a research program much followed by 20th-century economists. In particular, the Walrasian agenda included the investigation of when equilibria are unique and stable.(Walras' Lesson 7 shows neither uniqueness, nor stability, nor even existence of an equilibrium is guaranteed.)

Walras also proposed a dynamic process by which general equilibrium might be reached, that of the tâtonnement or groping process.

The tâtonnement process is a model for investigating stability of equilibria. Prices are announced (perhaps by an "auctioneer"), and agents state how much of each good they would like to offer (supply) or purchase (demand). No transactions and no production take place at disequilibrium prices. Instead, prices are lowered for goods with positive prices and excess supply. Prices are raised for goods with excess demand. The question for the mathematician is under what conditions such a process will terminate in equilibrium where demand equates to supply for goods with positive prices and demand does not exceed supply for goods with a price of zero. Walras was not able to provide a definitive answer to this question.

In partial equilibrium analysis, the determination of the price of a good is simplified by just looking at the price of one good, and assuming that the prices of all other goods remain constant. The Marshallian theory of supply and demand is an example of partial equilibrium analysis. Partial equilibrium analysis is adequate when the first-order effects of a shift in the demand curve do not shift the supply curve. Anglo-American economists became more interested in general equilibrium in the late 1920s and 1930s after Piero Sraffa's demonstration that Marshallian economists cannot account for the forces thought to account for the upward-slope of the supply curve for a consumer good.

If an industry uses little of a factor of production, a small increase in the output of that industry will not bid the price of that factor up. To a first-order approximation, firms in the industry will experience constant costs, and the industry supply curves will not slope up. If an industry uses an appreciable amount of that factor of production, an increase in the output of that industry will exhibit increasing costs. But such a factor is likely to be used in substitutes for the industry's product, and an increased price of that factor will have effects on the supply of those substitutes. Consequently, Sraffa argued, the first-order effects of a shift in the demand curve of the original industry under these assumptions includes a shift in the supply curve of substitutes for that industry's product, and consequent shifts in the original industry's supply curve. General equilibrium is designed to investigate such interactions between markets.

Continental European economists made important advances in the 1930s. Walras' proofs of the existence of general equilibrium often were based on the counting of equations and variables. Such arguments are inadequate for non-linear systems of equations and do not imply that equilibrium prices and quantities cannot be negative, a meaningless solution for his models. The replacement of certain equations by inequalities and the use of more rigorous mathematics improved general equilibrium modeling.

Modern concept of general equilibrium in economics

The modern conception of general equilibrium is provided by a model developed jointly by Kenneth Arrow, Gérard Debreu, and Lionel W. McKenzie in the 1950s. Debreu presents this model in Theory of Value (1959) as an axiomatic model, following the style of mathematics promoted by Nicolas Bourbaki. In such an approach, the interpretation of the terms in the theory (e.g., goods, prices) are not fixed by the axioms.

Three important interpretations of the terms of the theory have been often cited. First, suppose commodities are distinguished by the location where they are delivered. Then the Arrow-Debreu model is a spatial model of, for example, international trade.

Second, suppose commodities are distinguished by when they are delivered. That is, suppose all markets equilibrate at some initial instant of time. Agents in the model purchase and sell contracts, where a contract specifies, for example, a good to be delivered and the date at which it is to be delivered. The Arrow–Debreu model of intertemporal equilibrium contains forward markets for all goods at all dates. No markets exist at any future dates.

Third, suppose contracts specify states of nature which affect whether a commodity is to be delivered: "A contract for the transfer of a commodity now specifies, in addition to its physical properties, its location and its date, an event on the occurrence of which the transfer is conditional. This new definition of a commodity allows one to obtain a theory of [risk] free from any probability concept..."

These interpretations can be combined. So the complete Arrow–Debreu model can be said to apply when goods are identified by when they are to be delivered, where they are to be delivered and under what circumstances they are to be delivered, as well as their intrinsic nature. So there would be a complete set of prices for contracts such as "1 ton of Winter red wheat, delivered on 3rd of January in Minneapolis, if there is a hurricane in Florida during December". A general equilibrium model with complete markets of this sort seems to be a long way from describing the workings of real economies, however its proponents argue that it is still useful as a simplified guide as to how real economies function. 

Some of the recent work in general equilibrium has in fact explored the implications of incomplete markets, which is to say an intertemporal economy with uncertainty, where there do not exist sufficiently detailed contracts that would allow agents to fully allocate their consumption and resources through time. While it has been shown that such economies will generally still have an equilibrium, the outcome may no longer be Pareto optimal. The basic intuition for this result is that if consumers lack adequate means to transfer their wealth from one time period to another and the future is risky, there is nothing to necessarily tie any price ratio down to the relevant marginal rate of substitution, which is the standard requirement for Pareto optimality. Under some conditions the economy may still be constrained Pareto optimal, meaning that a central authority limited to the same type and number of contracts as the individual agents may not be able to improve upon the outcome, what is needed is the introduction of a full set of possible contracts. Hence, one implication of the theory of incomplete markets is that inefficiency may be a result of underdeveloped financial institutions or credit constraints faced by some members of the public. Research still continues in this area.

Properties and characterization of general equilibrium

Basic questions in general equilibrium analysis are concerned with the conditions under which an equilibrium will be efficient, which efficient equilibria can be achieved, when an equilibrium is guaranteed to exist and when the equilibrium will be unique and stable.

First Fundamental Theorem of Welfare Economics

The First Fundamental Welfare Theorem asserts that market equilibria are Pareto efficient. In a pure exchange economy, a sufficient condition for the first welfare theorem to hold is that preferences be locally nonsatiated. The first welfare theorem also holds for economies with production regardless of the properties of the production function. Implicitly, the theorem assumes complete markets and perfect information. In an economy with externalities, for example, it is possible for equilibria to arise that are not efficient.

The first welfare theorem is informative in the sense that it points to the sources of inefficiency in markets. Under the assumptions above, any market equilibrium is tautologically efficient. Therefore, when equilibria arise that are not efficient, the market system itself is not to blame, but rather some sort of market failure.

Second Fundamental Theorem of Welfare Economics

Even if every equilibrium is efficient, it may not be that every efficient allocation of resources can be part of an equilibrium. However, the second theorem states that every Pareto efficient allocation can be supported as an equilibrium by some set of prices. In other words, all that is required to reach a particular Pareto efficient outcome is a redistribution of initial endowments of the agents after which the market can be left alone to do its work. This suggests that the issues of efficiency and equity can be separated and need not involve a trade-off. The conditions for the second theorem are stronger than those for the first, as consumers' preferences and production sets now need to be convex (convexity roughly corresponds to the idea of diminishing marginal rates of substitution i.e. "the average of two equally good bundles is better than either of the two bundles").

Existence

Even though every equilibrium is efficient, neither of the above two theorems say anything about the equilibrium existing in the first place. To guarantee that an equilibrium exists, it suffices that consumer preferences be strictly convex. With enough consumers, the convexity assumption can be relaxed both for existence and the second welfare theorem. Similarly, but less plausibly, convex feasible production sets suffice for existence; convexity excludes economies of scale.

Proofs of the existence of equilibrium traditionally rely on fixed-point theorems such as Brouwer fixed-point theorem for functions (or, more generally, the Kakutani fixed-point theorem for set-valued functions). See Competitive equilibrium#Existence of a competitive equilibrium. The proof was first due to Lionel McKenzie, and Kenneth Arrow and Gérard Debreu. In fact, the converse also holds, according to Uzawa's derivation of Brouwer's fixed point theorem from Walras's law. Following Uzawa's theorem, many mathematical economists consider proving existence a deeper result than proving the two Fundamental Theorems. 

Another method of proof of existence, global analysis, uses Sard's lemma and the Baire category theorem; this method was pioneered by Gérard Debreu and Stephen Smale.

Nonconvexities in large economies

Starr (1969) applied the Shapley–Folkman–Starr theorem to prove that even without convex preferences there exists an approximate equilibrium. The Shapley–Folkman–Starr results bound the distance from an "approximate" economic equilibrium to an equilibrium of a "convexified" economy, when the number of agents exceeds the dimension of the goods. Following Starr's paper, the Shapley–Folkman–Starr results were "much exploited in the theoretical literature", according to Guesnerie, who wrote the following:
...some key results obtained under the convexity assumption remain (approximately) relevant in circumstances where convexity fails. For example, in economies with a large consumption side, nonconvexities in preferences do not destroy the standard results of, say Debreu's theory of value. In the same way, if indivisibilities in the production sector are small with respect to the size of the economy, [ . . . ] then standard results are affected in only a minor way.
To this text, Guesnerie appended the following footnote:
The derivation of these results in general form has been one of the major achievements of postwar economic theory.
In particular, the Shapley-Folkman-Starr results were incorporated in the theory of general economic equilibria and in the theory of market failures and of public economics.

Uniqueness

Although generally (assuming convexity) an equilibrium will exist and will be efficient, the conditions under which it will be unique are much stronger. While the issues are fairly technical the basic intuition is that the presence of wealth effects (which is the feature that most clearly delineates general equilibrium analysis from partial equilibrium) generates the possibility of multiple equilibria. When a price of a particular good changes there are two effects. First, the relative attractiveness of various commodities changes; and second, the wealth distribution of individual agents is altered. These two effects can offset or reinforce each other in ways that make it possible for more than one set of prices to constitute an equilibrium. 

A result known as the Sonnenschein–Mantel–Debreu theorem states that the aggregate excess demand function inherits only certain properties of individual's demand functions, and that these (Continuity, Homogeneity of degree zero, Walras' law and boundary behavior when prices are near zero) are the only real restriction one can expect from an aggregate excess demand function: any such function can be rationalized as the excess demand of an economy. In particular uniqueness of equilibrium should not be expected.

There has been much research on conditions when the equilibrium will be unique, or which at least will limit the number of equilibria. One result states that under mild assumptions the number of equilibria will be finite and odd. Furthermore, if an economy as a whole, as characterized by an aggregate excess demand function, has the revealed preference property (which is a much stronger condition than revealed preferences for a single individual) or the gross substitute property then likewise the equilibrium will be unique. All methods of establishing uniqueness can be thought of as establishing that each equilibrium has the same positive local index, in which case by the index theorem there can be but one such equilibrium.

Determinacy

Given that equilibria may not be unique, it is of some interest to ask whether any particular equilibrium is at least locally unique. If so, then comparative statics can be applied as long as the shocks to the system are not too large. As stated above, in a regular economy equilibria will be finite, hence locally unique. One reassuring result, due to Debreu, is that "most" economies are regular.

Work by Michael Mandler (1999) has challenged this claim. The Arrow–Debreu–McKenzie model is neutral between models of production functions as continuously differentiable and as formed from (linear combinations of) fixed coefficient processes. Mandler accepts that, under either model of production, the initial endowments will not be consistent with a continuum of equilibria, except for a set of Lebesgue measure zero. However, endowments change with time in the model and this evolution of endowments is determined by the decisions of agents (e.g., firms) in the model. Agents in the model have an interest in equilibria being indeterminate:
Indeterminacy, moreover, is not just a technical nuisance; it undermines the price-taking assumption of competitive models. Since arbitrary small manipulations of factor supplies can dramatically increase a factor's price, factor owners will not take prices to be parametric.
When technology is modeled by (linear combinations) of fixed coefficient processes, optimizing agents will drive endowments to be such that a continuum of equilibria exist:
The endowments where indeterminacy occurs systematically arise through time and therefore cannot be dismissed; the Arrow-Debreu-McKenzie model is thus fully subject to the dilemmas of factor price theory.
Some have questioned the practical applicability of the general equilibrium approach based on the possibility of non-uniqueness of equilibria.

Stability

In a typical general equilibrium model the prices that prevail "when the dust settles" are simply those that coordinate the demands of various consumers for various goods. But this raises the question of how these prices and allocations have been arrived at, and whether any (temporary) shock to the economy will cause it to converge back to the same outcome that prevailed before the shock. This is the question of stability of the equilibrium, and it can be readily seen that it is related to the question of uniqueness. If there are multiple equilibria, then some of them will be unstable. Then, if an equilibrium is unstable and there is a shock, the economy will wind up at a different set of allocations and prices once the convergence process terminates. However stability depends not only on the number of equilibria but also on the type of the process that guides price changes (for a specific type of price adjustment process see Walrasian auction). Consequently, some researchers have focused on plausible adjustment processes that guarantee system stability, i.e., that guarantee convergence of prices and allocations to some equilibrium. When more than one stable equilibrium exists, where one ends up will depend on where one begins.

Unresolved problems in general equilibrium

Research building on the Arrow–Debreu–McKenzie model has revealed some problems with the model. The Sonnenschein–Mantel–Debreu results show that, essentially, any restrictions on the shape of excess demand functions are stringent. Some think this implies that the Arrow–Debreu model lacks empirical content. At any rate, Arrow–Debreu–McKenzie equilibria cannot be expected to be unique, or stable. 

A model organized around the tâtonnement process has been said to be a model of a centrally planned economy, not a decentralized market economy. Some research has tried to develop general equilibrium models with other processes. In particular, some economists have developed models in which agents can trade at out-of-equilibrium prices and such trades can affect the equilibria to which the economy tends. Particularly noteworthy are the Hahn process, the Edgeworth process and the Fisher process.

The data determining Arrow-Debreu equilibria include initial endowments of capital goods. If production and trade occur out of equilibrium, these endowments will be changed further complicating the picture.
In a real economy, however, trading, as well as production and consumption, goes on out of equilibrium. It follows that, in the course of convergence to equilibrium (assuming that occurs), endowments change. In turn this changes the set of equilibria. Put more succinctly, the set of equilibria is path dependent... [This path dependence] makes the calculation of equilibria corresponding to the initial state of the system essentially irrelevant. What matters is the equilibrium that the economy will reach from given initial endowments, not the equilibrium that it would have been in, given initial endowments, had prices happened to be just right.
(Franklin Fisher).
The Arrow–Debreu model in which all trade occurs in futures contracts at time zero requires a very large number of markets to exist. It is equivalent under complete markets to a sequential equilibrium concept in which spot markets for goods and assets open at each date-state event (they are not equivalent under incomplete markets); market clearing then requires that the entire sequence of prices clears all markets at all times. A generalization of the sequential market arrangement is the temporary equilibrium structure, where market clearing at a point in time is conditional on expectations of future prices which need not be market clearing ones.

Although the Arrow–Debreu–McKenzie model is set out in terms of some arbitrary numéraire, the model does not encompass money. Frank Hahn, for example, has investigated whether general equilibrium models can be developed in which money enters in some essential way. One of the essential questions he introduces, often referred to as the Hahn's problem is : "Can one construct an equilibrium where money has value?" The goal is to find models in which existence of money can alter the equilibrium solutions, perhaps because the initial position of agents depends on monetary prices. 

Some critics of general equilibrium modeling contend that much research in these models constitutes exercises in pure mathematics with no connection to actual economies. In a 1979 article, Nicholas Georgescu-Roegen complains: "There are endeavors that now pass for the most desirable kind of economic contributions although they are just plain mathematical exercises, not only without any economic substance but also without any mathematical value." He cites as an example a paper that assumes more traders in existence than there are points in the set of real numbers.

Although modern models in general equilibrium theory demonstrate that under certain circumstances prices will indeed converge to equilibria, critics hold that the assumptions necessary for these results are extremely strong. As well as stringent restrictions on excess demand functions, the necessary assumptions include perfect rationality of individuals; complete information about all prices both now and in the future; and the conditions necessary for perfect competition. However some results from experimental economics suggest that even in circumstances where there are few, imperfectly informed agents, the resulting prices and allocations may wind up resembling those of a perfectly competitive market (although certainly not a stable general equilibrium in all markets).

Frank Hahn defends general equilibrium modeling on the grounds that it provides a negative function. General equilibrium models show what the economy would have to be like for an unregulated economy to be Pareto efficient.

Computing general equilibrium

Until the 1970s general equilibrium analysis remained theoretical. With advances in computing power and the development of input–output tables, it became possible to model national economies, or even the world economy, and attempts were made to solve for general equilibrium prices and quantities empirically. 

Applied general equilibrium (AGE) models were pioneered by Herbert Scarf in 1967, and offered a method for solving the Arrow–Debreu General Equilibrium system in a numerical fashion. This was first implemented by John Shoven and John Whalley (students of Scarf at Yale) in 1972 and 1973, and were a popular method up through the 1970s. In the 1980s however, AGE models faded from popularity due to their inability to provide a precise solution and its high cost of computation.

Computable general equilibrium (CGE) models surpassed and replaced AGE models in the mid-1980s, as the CGE model was able to provide relatively quick and large computable models for a whole economy, and was the preferred method of governments and the World Bank. CGE models are heavily used today, and while 'AGE' and 'CGE' is used inter-changeably in the literature, Scarf-type AGE models have not been constructed since the mid-1980s, and the CGE literature at current is not based on Arrow-Debreu and General Equilibrium Theory as discussed in this article. CGE models, and what is today referred to as AGE models, are based on static, simultaneously solved, macro balancing equations (from the standard Keynesian macro model), giving a precise and explicitly computable result.

Other schools

General equilibrium theory is a central point of contention and influence between the neoclassical school and other schools of economic thought, and different schools have varied views on general equilibrium theory. Some, such as the Keynesian and Post-Keynesian schools, strongly reject general equilibrium theory as "misleading" and "useless". Other schools, such as new classical macroeconomics, developed from general equilibrium theory.

Keynesian and Post-Keynesian

Keynesian and Post-Keynesian economists, and their underconsumptionist predecessors criticize general equilibrium theory specifically, and as part of criticisms of neoclassical economics generally. Specifically, they argue that general equilibrium theory is neither accurate nor useful, that economies are not in equilibrium, that equilibrium may be slow and painful to achieve, and that modeling by equilibrium is "misleading", and that the resulting theory is not a useful guide, particularly for understanding of economic crises.
Let us beware of this dangerous theory of equilibrium which is supposed to be automatically established. A certain kind of equilibrium, it is true, is reestablished in the long run, but it is after a frightful amount of suffering.
— Simonde de Sismondi, New Principles of Political Economy, vol. 1, 1819, pp. 20-21.
The long run is a misleading guide to current affairs. In the long run we are all dead. Economists set themselves too easy, too useless a task if in tempestuous seasons they can only tell us that when the storm is past the ocean is flat again.
— John Maynard Keynes, A Tract on Monetary Reform, 1923, ch. 3
It is as absurd to assume that, for any long period of time, the variables in the economic organization, or any part of them, will "stay put," in perfect equilibrium, as to assume that the Atlantic Ocean can ever be without a wave.
— Irving Fisher, The Debt-Deflation Theory of Great Depressions, 1933, p. 339
Robert Clower and others have argued for a reformulation of theory toward disequilibrium analysis to incorporate how monetary exchange fundamentally alters the representation of an economy as though a barter system.

New classical macroeconomics

While general equilibrium theory and neoclassical economics generally were originally microeconomic theories, new classical macroeconomics builds a macroeconomic theory on these bases. In new classical models, the macroeconomy is assumed to be at its unique equilibrium, with full employment and potential output, and that this equilibrium is assumed to always have been achieved via price and wage adjustment (market clearing). The best-known such model is Real Business Cycle Theory, in which business cycles are considered to be largely due to changes in the real economy, unemployment is not due to the failure of the market to achieve potential output, but due to equilibrium potential output having fallen and equilibrium unemployment having risen.

Socialist economics

Within socialist economics, a sustained critique of general equilibrium theory (and neoclassical economics generally) is given in Anti-Equilibrium, based on the experiences of János Kornai with the failures of Communist central planning, although Michael Albert and Robin Hahnel later based their Parecon model on the same theory.

Social network analysis

From Wikipedia, the free encyclopedia

A social network diagram displaying friendship ties among a set of Facebook users.

Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. It characterizes networked structures in terms of nodes (individual actors, people, or things within the network) and the ties, edges, or links (relationships or interactions) that connect them. Examples of social structures commonly visualized through social network analysis include social media networks, memes spread, information circulation, friendship and acquaintance networks, business networks, social networks, collaboration graphs, kinship, disease transmission, and sexual relationships. These networks are often visualized through sociograms in which nodes are represented as points and ties are represented as lines. 

Social network analysis has emerged as a key technique in modern sociology. It has also gained a significant following in anthropology, biology, demography, communication studies, economics, geography, history, information science, organizational studies, political science, social psychology, development studies, sociolinguistics, and computer science and is now commonly available as a consumer tool.

History

Social network analysis has its theoretical roots in the work of early sociologists such as Georg Simmel and Émile Durkheim, who wrote about the importance of studying patterns of relationships that connect social actors. Social scientists have used the concept of "social networks" since early in the 20th century to connote complex sets of relationships between members of social systems at all scales, from interpersonal to international. In the 1930s Jacob Moreno and Helen Jennings introduced basic analytical methods. In 1954, John Arundel Barnes started using the term systematically to denote patterns of ties, encompassing concepts traditionally used by the public and those used by social scientists: bounded groups (e.g., tribes, families) and social categories (e.g., gender, ethnicity). Scholars such as Ronald Burt, Kathleen Carley, Mark Granovetter, David Krackhardt, Edward Laumann, Anatol Rapoport, Barry Wellman, Douglas R. White, and Harrison White expanded the use of systematic social network analysis. Even in the study of literature, network analysis has been applied by Anheier, Gerhards and Romo, Wouter De Nooy, and Burgert Senekal. Indeed, social network analysis has found applications in various academic disciplines, as well as practical applications such as countering money laundering and terrorism.

Metrics

Hue (from red=0 to blue=max) indicates each node's betweenness centrality.

Connections

Homophily: The extent to which actors form ties with similar versus dissimilar others. Similarity can be defined by gender, race, age, occupation, educational achievement, status, values or any other salient characteristic. Homophily is also referred to as assortativity.
  • Multiplexity: The number of content-forms contained in a tie. For example, two people who are friends and also work together would have a multiplexity of 2. Multiplexity has been associated with relationship strength.
  • Mutuality/Reciprocity: The extent to which two actors reciprocate each other's friendship or other interaction.
  • Network Closure: A measure of the completeness of relational triads. An individual's assumption of network closure (i.e. that their friends are also friends) is called transitivity. Transitivity is an outcome of the individual or situational trait of Need for Cognitive Closure.
  • Propinquity: The tendency for actors to have more ties with geographically close others.

Distributions

  • Bridge: An individual whose weak ties fill a structural hole, providing the only link between two individuals or clusters. It also includes the shortest route when a longer one is unfeasible due to a high risk of message distortion or delivery failure.
  • Centrality: Centrality refers to a group of metrics that aim to quantify the "importance" or "influence" (in a variety of senses) of a particular node (or group) within a network. Examples of common methods of measuring "centrality" include betweenness centrality, closeness centrality, eigenvector centrality, alpha centrality, and degree centrality.
  • Density: The proportion of direct ties in a network relative to the total number possible.
  • Distance: The minimum number of ties required to connect two particular actors, as popularized by Stanley Milgram's small world experiment and the idea of 'six degrees of separation'.
  • Structural holes: The absence of ties between two parts of a network. Finding and exploiting a structural hole can give an entrepreneur a competitive advantage. This concept was developed by sociologist Ronald Burt, and is sometimes referred to as an alternate conception of social capital.
  • Tie Strength: Defined by the linear combination of time, emotional intensity, intimacy and reciprocity (i.e. mutuality). Strong ties are associated with homophily, propinquity and transitivity, while weak ties are associated with bridges.

Segmentation

Groups are identified as 'cliques' if every individual is directly tied to every other individual, 'social circles' if there is less stringency of direct contact, which is imprecise, or as structurally cohesive blocks if precision is wanted.
  • Clustering coefficient: A measure of the likelihood that two associates of a node are associates. A higher clustering coefficient indicates a greater 'cliquishness'.
  • Cohesion: The degree to which actors are connected directly to each other by cohesive bonds. Structural cohesion refers to the minimum number of members who, if removed from a group, would disconnect the group.

Modelling and visualization of networks

Visual representation of social networks is important to understand the network data and convey the result of the analysis. Numerous methods of visualization for data produced by social network analysis have been presented. Many of the analytic software have modules for network visualization. Exploration of the data is done through displaying nodes and ties in various layouts, and attributing colors, size and other advanced properties to nodes. Visual representations of networks may be a powerful method for conveying complex information, but care should be taken in interpreting node and graph properties from visual displays alone, as they may misrepresent structural properties better captured through quantitative analyses.

Signed graphs can be used to illustrate good and bad relationships between humans. A positive edge between two nodes denotes a positive relationship (friendship, alliance, dating) and a negative edge between two nodes denotes a negative relationship (hatred, anger). Signed social network graphs can be used to predict the future evolution of the graph. In signed social networks, there is the concept of "balanced" and "unbalanced" cycles. A balanced cycle is defined as a cycle where the product of all the signs are positive. According to balance theory, balanced graphs represent a group of people who are unlikely to change their opinions of the other people in the group. Unbalanced graphs represent a group of people who are very likely to change their opinions of the people in their group. For example, a group of 3 people (A, B, and C) where A and B have a positive relationship, B and C have a positive relationship, but C and A have a negative relationship is an unbalanced cycle. This group is very likely to morph into a balanced cycle, such as one where B only has a good relationship with A, and both A and B have a negative relationship with C. By using the concept of balanced and unbalanced cycles, the evolution of signed social network graphs can be predicted.

Especially when using social network analysis as a tool for facilitating change, different approaches of participatory network mapping have proven useful. Here participants / interviewers provide network data by actually mapping out the network (with pen and paper or digitally) during the data collection session. An example of a pen-and-paper network mapping approach, which also includes the collection of some actor attributes (perceived influence and goals of actors) is the * Net-map toolbox. One benefit of this approach is that it allows researchers to collect qualitative data and ask clarifying questions while the network data is collected.

Social networking potential

Social Networking Potential (SNP) is a numeric coefficient, derived through algorithms to represent both the size of an individual's social network and their ability to influence that network. SNP coefficients were first defined and used by Bob Gerstley in 2002. A closely related term is Alpha User, defined as a person with a high SNP. 

SNP coefficients have two primary functions:
  1. The classification of individuals based on their social networking potential, and
  2. The weighting of respondents in quantitative marketing research studies.
By calculating the SNP of respondents and by targeting High SNP respondents, the strength and relevance of quantitative marketing research used to drive viral marketing strategies is enhanced. 

Variables used to calculate an individual's SNP include but are not limited to: participation in Social Networking activities, group memberships, leadership roles, recognition, publication/editing/contributing to non-electronic media, publication/editing/contributing to electronic media (websites, blogs), and frequency of past distribution of information within their network. The acronym "SNP" and some of the first algorithms developed to quantify an individual's social networking potential were described in the white paper "Advertising Research is Changing" (Gerstley, 2003) See Viral Marketing.

The first book to discuss the commercial use of Alpha Users among mobile telecoms audiences was 3G Marketing by Ahonen, Kasper and Melkko in 2004. The first book to discuss Alpha Users more generally in the context of social marketing intelligence was Communities Dominate Brands by Ahonen & Moore in 2005. In 2012, Nicola Greco (UCL) presents at TEDx the Social Networking Potential as a parallelism to the potential energy that users generate and companies should use, stating that "SNP is the new asset that every company should aim to have".

Practical applications

Social network analysis is used extensively in a wide range of applications and disciplines. Some common network analysis applications include data aggregation and mining, network propagation modeling, network modeling and sampling, user attribute and behavior analysis, community-maintained resource support, location-based interaction analysis, social sharing and filtering, recommender systems development, and link prediction and entity resolution. In the private sector, businesses use social network analysis to support activities such as customer interaction and analysis, information system development analysis, marketing, and business intelligence needs. Some public sector uses include development of leader engagement strategies, analysis of individual and group engagement and media use, and community-based problem solving.

Security applications

Social network analysis is also used in intelligence, counter-intelligence and law enforcement activities. This technique allows the analysts to map covert organizations such as a espionage ring, an organized crime family or a street gang. The National Security Agency (NSA) uses its clandestine mass electronic surveillance programs to generate the data needed to perform this type of analysis on terrorist cells and other networks deemed relevant to national security. The NSA looks up to three nodes deep during this network analysis. After the initial mapping of the social network is complete, analysis is performed to determine the structure of the network and determine, for example, the leaders within the network. This allows military or law enforcement assets to launch capture-or-kill decapitation attacks on the high-value targets in leadership positions to disrupt the functioning of the network. The NSA has been performing social network analysis on call detail records (CDRs), also known as metadata, since shortly after the September 11 attacks.

Textual analysis applications

Large textual corpora can be turned into networks and then analysed with the method of social network analysis. In these networks, the nodes are Social Actors, and the links are Actions. The extraction of these networks can be automated by using parsers. The resulting networks, which can contain thousands of nodes, are then analyzed by using tools from network theory to identify the key actors, the key communities or parties, and general properties such as robustness or structural stability of the overall network, or centrality of certain nodes. This automates the approach introduced by Quantitative Narrative Analysis, whereby subject-verb-object triplets are identified with pairs of actors linked by an action, or pairs formed by actor-object.

Narrative network of US Elections 2012

Internet applications

Social network analysis has also been applied to understanding online behavior by individuals, organizations, and between websites. Hyperlink analysis can be used to analyze the connections between websites or webpages to examine how information flows as individuals navigate the web. The connections between organizations has been analyzed via hyperlink analysis to examine which organizations within an issue community.

Social Media Internet Applications

Social network analysis has been applied to social media as a tool to understand behavior between individuals or organizations through their linkages on social media websites such as Twitter and Facebook.

In computer-supported collaborative learning

One of the most current methods of the application of SNA is to the study of computer-supported collaborative learning (CSCL). When applied to CSCL, SNA is used to help understand how learners collaborate in terms of amount, frequency, and length, as well as the quality, topic, and strategies of communication. Additionally, SNA can focus on specific aspects of the network connection, or the entire network as a whole. It uses graphical representations, written representations, and data representations to help examine the connections within a CSCL network. When applying SNA to a CSCL environment the interactions of the participants are treated as a social network. The focus of the analysis is on the "connections" made among the participants – how they interact and communicate – as opposed to how each participant behaved on his or her own.

Key terms

There are several key terms associated with social network analysis research in computer-supported collaborative learning such as: density, centrality, indegree, outdegree, and sociogram.
  • Density refers to the "connections" between participants. Density is defined as the number of connections a participant has, divided by the total possible connections a participant could have. For example, if there are 20 people participating, each person could potentially connect to 19 other people. A density of 100% (19/19) is the greatest density in the system. A density of 5% indicates there is only 1 of 19 possible connections.
  • Centrality focuses on the behavior of individual participants within a network. It measures the extent to which an individual interacts with other individuals in the network. The more an individual connects to others in a network, the greater their centrality in the network.
In-degree and out-degree variables are related to centrality.
  • In-degree centrality concentrates on a specific individual as the point of focus; centrality of all other individuals is based on their relation to the focal point of the "in-degree" individual.
  • Out-degree is a measure of centrality that still focuses on a single individual, but the analytic is concerned with the out-going interactions of the individual; the measure of out-degree centrality is how many times the focus point individual interacts with others.
  • A sociogram is a visualization with defined boundaries of connections in the network. For example, a sociogram which shows out-degree centrality points for Participant A would illustrate all outgoing connections Participant A made in the studied network.

Unique capabilities

Researchers employ social network analysis in the study of computer-supported collaborative learning in part due to the unique capabilities it offers. This particular method allows the study of interaction patterns within a networked learning community and can help illustrate the extent of the participants' interactions with the other members of the group. The graphics created using SNA tools provide visualizations of the connections among participants and the strategies used to communicate within the group. Some authors also suggest that SNA provides a method of easily analyzing changes in participatory patterns of members over time.

A number of research studies have applied SNA to CSCL across a variety of contexts. The findings include the correlation between a network's density and the teacher's presence, a greater regard for the recommendations of "central" participants, infrequency of cross-gender interaction in a network, and the relatively small role played by an instructor in an asynchronous learning network.

Other methods used alongside SNA

Although many studies have demonstrated the value of social network analysis within the computer-supported collaborative learning field, researchers have suggested that SNA by itself is not enough for achieving a full understanding of CSCL. The complexity of the interaction processes and the myriad sources of data make it difficult for SNA to provide an in-depth analysis of CSCL. Researchers indicate that SNA needs to be complemented with other methods of analysis to form a more accurate picture of collaborative learning experiences.

A number of research studies have combined other types of analysis with SNA in the study of CSCL. This can be referred to as a multi-method approach or data triangulation, which will lead to an increase of evaluation reliability in CSCL studies.
  • Qualitative method – The principles of qualitative case study research constitute a solid framework for the integration of SNA methods in the study of CSCL experiences.
    • Ethnographic data such as student questionnaires and interviews and classroom non-participant observations
    • Case studies: comprehensively study particular CSCL situations and relate findings to general schemes
    • Content analysis: offers information about the content of the communication among members
  • Quantitative method – This includes simple descriptive statistical analyses on occurrences to identify particular attitudes of group members who have not been able to be tracked via SNA in order to detect general tendencies.
    • Computer log files: provide automatic data on how collaborative tools are used by learners
    • Multidimensional scaling (MDS): charts similarities among actors, so that more similar input data is closer together
    • Software tools: QUEST, SAMSA (System for Adjacency Matrix and Sociogram-based Analysis), and Nud*IST

Computational sociology

From Wikipedia, the free encyclopedia

Computational sociology is a branch of sociology that uses computationally intensive methods to analyze and model social phenomena. Using computer simulations, artificial intelligence, complex statistical methods, and analytic approaches like social network analysis, computational sociology develops and tests theories of complex social processes through bottom-up modeling of social interactions.
 
It involves the understanding of social agents, the interaction among these agents, and the effect of these interactions on the social aggregate. Although the subject matter and methodologies in social science differ from those in natural science or computer science, several of the approaches used in contemporary social simulation originated from fields such as physics and artificial intelligence. Some of the approaches that originated in this field have been imported into the natural sciences, such as measures of network centrality from the fields of social network analysis and network science.

In relevant literature, computational sociology is often related to the study of social complexity. Social complexity concepts such as complex systems, non-linear interconnection among macro and micro process, and emergence, have entered the vocabulary of computational sociology. A practical and well-known example is the construction of a computational model in the form of an "artificial society", by which researchers can analyze the structure of a social system.

History

Historical map of research paradigms and associated scientists in sociology and complexity science.

Background

In the past four decades, computational sociology has been introduced and gaining popularity. This has been used primarily for modeling or building explanations of social processes and are depending on the emergence of complex behavior from simple activities. The idea behind emergence is that properties of any bigger system don't always have to be properties of the components that the system is made of. The people responsible for the introduction of the idea of emergence are Alexander, Morgan, and Broad, who were classical emergentists. The time at which these emergentists came up with this concept and method was during the time of the early twentieth century. The aim of this method was to find a good enough accommodation between two different and extreme ontologies, which were reductionist materialism and dualism.

While emergence has had a valuable and important role with the foundation of Computational Sociology, there are those who do not necessarily agree. One major leader in the field, Epstein, doubted the use because there were aspects that are unexplainable. Epstein put up a claim against emergentism, in which he says it "is precisely the generative sufficiency of the parts that constitutes the whole's explanation".

Agent-based models have had a historical influence on Computational Sociology. These models first came around in the 1960s, and were used to simulate control and feedback processes in organizations, cities, etc. During the 1970s, the application introduced the use of individuals as the main units for the analyses and used bottom-up strategies for modeling behaviors. The last wave occurred in the 1980s. At this time, the models were still bottom-up; the only difference is that the agents interact interdependently.

Systems theory and structural functionalism

In the post-war era, Vannevar Bush's differential analyser, John von Neumann's cellular automata, Norbert Wiener's cybernetics, and Claude Shannon's information theory became influential paradigms for modeling and understanding complexity in technical systems. In response, scientists in disciplines such as physics, biology, electronics, and economics began to articulate a general theory of systems in which all natural and physical phenomena are manifestations of interrelated elements in a system that has common patterns and properties. Following Émile Durkheim's call to analyze complex modern society sui generis, post-war structural functionalist sociologists such as Talcott Parsons seized upon these theories of systematic and hierarchical interaction among constituent components to attempt to generate grand unified sociological theories, such as the AGIL paradigm. Sociologists such as George Homans argued that sociological theories should be formalized into hierarchical structures of propositions and precise terminology from which other propositions and hypotheses could be derived and operationalized into empirical studies. Because computer algorithms and programs had been used as early as 1956 to test and validate mathematical theorems, such as the four color theorem, some scholars anticipated that similar computational approaches could "solve" and "prove" analogously formalized problems and theorems of social structures and dynamics.

Macrosimulation and microsimulation

By the late 1960s and early 1970s, social scientists used increasingly available computing technology to perform macro-simulations of control and feedback processes in organizations, industries, cities, and global populations. These models used differential equations to predict population distributions as holistic functions of other systematic factors such as inventory control, urban traffic, migration, and disease transmission. Although simulations of social systems received substantial attention in the mid-1970s after the Club of Rome published reports predicting that policies promoting exponential economic growth would eventually bring global environmental catastrophe, the inconvenient conclusions led many authors to seek to discredit the models, attempting to make the researchers themselves appear unscientific. Hoping to avoid the same fate, many social scientists turned their attention toward micro-simulation models to make forecasts and study policy effects by modeling aggregate changes in state of individual-level entities rather than the changes in distribution at the population level. However, these micro-simulation models did not permit individuals to interact or adapt and were not intended for basic theoretical research.

Cellular automata and agent-based modeling

The 1970s and 1980s were also a time when physicists and mathematicians were attempting to model and analyze how simple component units, such as atoms, give rise to global properties, such as complex material properties at low temperatures, in magnetic materials, and within turbulent flows. Using cellular automata, scientists were able to specify systems consisting of a grid of cells in which each cell only occupied some finite states and changes between states were solely governed by the states of immediate neighbors. Along with advances in artificial intelligence and microcomputer power, these methods contributed to the development of "chaos theory" and "complexity theory" which, in turn, renewed interest in understanding complex physical and social systems across disciplinary boundaries. Research organizations explicitly dedicated to the interdisciplinary study of complexity were also founded in this era: the Santa Fe Institute was established in 1984 by scientists based at Los Alamos National Laboratory and the BACH group at the University of Michigan likewise started in the mid-1980s. 

This cellular automata paradigm gave rise to a third wave of social simulation emphasizing agent-based modeling. Like micro-simulations, these models emphasized bottom-up designs but adopted four key assumptions that diverged from microsimulation: autonomy, interdependency, simple rules, and adaptive behavior. Agent-based models are less concerned with predictive accuracy and instead emphasize theoretical development. In 1981, mathematician and political scientist Robert Axelrod and evolutionary biologist W.D. Hamilton published a major paper in Science titled "The Evolution of Cooperation" which used an agent-based modeling approach to demonstrate how social cooperation based upon reciprocity can be established and stabilized in a prisoner's dilemma game when agents followed simple rules of self-interest. Axelrod and Hamilton demonstrated that individual agents following a simple rule set of (1) cooperate on the first turn and (2) thereafter replicate the partner's previous action were able to develop "norms" of cooperation and sanctioning in the absence of canonical sociological constructs such as demographics, values, religion, and culture as preconditions or mediators of cooperation. Throughout the 1990s, scholars like William Sims Bainbridge, Kathleen Carley, Michael Macy, and John Skvoretz developed multi-agent-based models of generalized reciprocity, prejudice, social influence, and organizational information processing. In 1999, Nigel Gilbert published the first textbook on Social Simulation: Simulation for the social scientist and established its most relevant journal: the Journal of Artificial Societies and Social Simulation.

Data mining and social network analysis

Independent from developments in computational models of social systems, social network analysis emerged in the 1970s and 1980s from advances in graph theory, statistics, and studies of social structure as a distinct analytical method and was articulated and employed by sociologists like James S. Coleman, Harrison White, Linton Freeman, J. Clyde Mitchell, Mark Granovetter, Ronald Burt, and Barry Wellman. The increasing pervasiveness of computing and telecommunication technologies throughout the 1980s and 1990s demanded analytical techniques, such as network analysis and multilevel modeling, that could scale to increasingly complex and large data sets. The most recent wave of computational sociology, rather than employing simulations, uses network analysis and advanced statistical techniques to analyze large-scale computer databases of electronic proxies for behavioral data. Electronic records such as email and instant message records, hyperlinks on the World Wide Web, mobile phone usage, and discussion on Usenet allow social scientists to directly observe and analyze social behavior at multiple points in time and multiple levels of analysis without the constraints of traditional empirical methods such as interviews, participant observation, or survey instruments. Continued improvements in machine learning algorithms likewise have permitted social scientists and entrepreneurs to use novel techniques to identify latent and meaningful patterns of social interaction and evolution in large electronic datasets.

Narrative network of US Elections 2012
 
The automatic parsing of textual corpora has enabled the extraction of actors and their relational networks on a vast scale, turning textual data into network data. The resulting networks, which can contain thousands of nodes, are then analyzed by using tools from Network theory to identify the key actors, the key communities or parties, and general properties such as robustness or structural stability of the overall network, or centrality of certain nodes. This automates the approach introduced by quantitative narrative analysis, whereby subject-verb-object triplets are identified with pairs of actors linked by an action, or pairs formed by actor-object.

Computational content analysis

Content analysis has been a traditional part of social sciences and media studies for a long time. The automation of content analysis has allowed a "big data" revolution to take place in that field, with studies in social media and newspaper content that include millions of news items. Gender bias, readability, content similarity, reader preferences, and even mood have been analyzed based on text mining methods over millions of documents. The analysis of readability, gender bias and topic bias was demonstrated in Flaounas et al. showing how different topics have different gender biases and levels of readability; the possibility to detect mood shifts in a vast population by analyzing Twitter content was demonstrated as well.

The analysis of vast quantities of historical newspaper content has been pioneered by Dzogang et al., which showed how periodic structures can be automatically discovered in historical newspapers. A similar analysis was performed on social media, again revealing strongly periodic structures.

Challenges

Computational sociology, as with any field of study, faces a set of challenges. These challenges need to be handled meaningfully so as to make the maximum impact on society.

Levels and their interactions

Each society that is formed tends to be in one level or the other and there exists tendencies of interactions between and across these levels. Levels need not only be micro-level or macro-level in nature. There can be intermediate levels in which a society exists say - groups, networks, communities etc.

The question however arises as to how to identify these levels and how they come into existence? And once they are in existence how do they interact within themselves and with other levels?

If we view entities(agents) as nodes and the connections between them as the edges, we see the formation of networks. The connections in these networks do not come about based on just objective relationships between the entities, rather they are decided upon by factors chosen by the participating entities. The challenge with this process is that, it is difficult to identify when a set of entities will form a network. These networks may be of trust networks, co-operation networks, dependence networks etc. There have been cases where heterogeneous set of entities have shown to form strong and meaningful networks among themselves.

As discussed previously, societies fall into levels and in one such level, the individual level, a micro-macro link refers to the interactions which create higher-levels. There are a set of questions that needs to be answered regarding these Micro-Macro links. How they are formed? When do they converge? What is the feedback pushed to the lower levels and how are they pushed?

Another major challenge in this category concerns the validity of information and their sources. In recent years there has been a boom in information gathering and processing. However, little attention was paid to the spread of false information between the societies. Tracing back the sources and finding ownership of such information is difficult.

Culture modeling

The evolution of the networks and levels in the society brings about cultural diversity. A thought which arises however is that, when people tend to interact and become more accepting of other cultures and beliefs, how is it that diversity still persists? Why is there no convergence? A major challenge is how to model these diversities. Are there external factors like mass media, locality of societies etc. which influence the evolution or persistence of cultural diversities?

Experimentation and evaluation

Any study or modelling when combined with experimentation needs to be able to address the questions being asked. Computational social science deals with large scale data and the challenge becomes much more evident as the scale grows. How would one design informative simulations on a large scale? And even if a large scale simulation is brought up, how is the evaluation supposed to be performed?

Model choice and model complexities

Another challenge is identifying the models that would best fit the data and the complexities of these models. These models would help us predict how societies might evolve over time and provide possible explanations on how things work.

Generative models

Generative models helps us to perform extensive qualitative analysis in a controlled fashion. A model proposed by Epstein, is the agent-based simulation, which talks about identifying an initial set of heterogeneous entities(agents) and observe their evolution and growth based on simple local rules.

But what are these local rules? How does one identify them for a set of heterogeneous agents? Evaluation and impact of these rules state a whole new set of difficulties.

Heterogeneous or ensemble models

Integrating simple models which perform better on individual tasks to form a Hybrid model is an approach that can be looked into. These models can offer better performance and understanding of the data. However the trade-off of identifying and having a deep understanding of the interactions between these simple models arises when one needs to come up with one combined, well performing model. Also, coming up with tools and applications to help analyze and visualize the data based on these hybrid models is another added challenge.

Impact

Computational sociology can bring impacts to science, technology and society.

Impact on science

In order for the study of computational sociology to be effective, there has to be valuable innovations. These innovation can be of the form of new data analytics tools, better models and algorithms. The advent of such innovation will be a boon for the scientific community in large.

Impact on society

One of the major challenges of computational sociology is the modelling of social processes. Various law and policy makers would be able to see efficient and effective paths to issue new guidelines and the mass in general would be able to evaluate and gain fair understanding of the options presented in front of them enabling an open and well balanced decision process..

Journals and academic publications

The most relevant journal of the discipline is the Journal of Artificial Societies and Social Simulation.

Associations, conferences and workshops

Academic programs, departments and degrees

Centers and institutes

USA

Europe

Asia

Ecological civilization

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