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Saturday, May 23, 2020

Argumentation theory

From Wikipedia, the free encyclopedia
 
Two men argue at a political protest in New York City.

Argumentation theory, or argumentation, is the interdisciplinary study of how conclusions can be reached through logical reasoning; that is, claims based, soundly or not, on premises. It includes the arts and sciences of civil debate, dialogue, conversation, and persuasion. It studies rules of inference, logic, and procedural rules in both artificial and real world settings.

Argumentation includes deliberation and negotiation which are concerned with collaborative decision-making procedures. It also encompasses eristic dialog, the branch of social debate in which victory over an opponent is the primary goal, and didactic dialogue used for teaching. This art and science is often the means by which people protect their beliefs or self-interests—or choose to change them—in rational dialogue, in common parlance, and during the process of arguing.

Argumentation is used in law, for example in trials, in preparing an argument to be presented to a court, and in testing the validity of certain kinds of evidence. Also, argumentation scholars study the post hoc rationalizations by which organizational actors try to justify decisions they have made irrationally.

Argumentation is one of four rhetorical modes (also known as modes of discourse), along with exposition, description, and narration.

Key components of argumentation

  • Understanding and identifying arguments, either explicit or implied, and the goals of the participants in the different types of dialogue.
  • Identifying the premises from which conclusions are derived
  • Establishing the "burden of proof" – determining who made the initial claim and is thus responsible for providing evidence why his/her position merits acceptance.
  • For the one carrying the "burden of proof", the advocate, to marshal evidence for his/her position in order to convince or force the opponent's acceptance. The method by which this is accomplished is producing valid, sound, and cogent arguments, devoid of weaknesses, and not easily attacked.
  • In a debate, fulfillment of the burden of proof creates a burden of rejoinder. One must try to identify faulty reasoning in the opponent's argument, to attack the reasons/premises of the argument, to provide counterexamples if possible, to identify any fallacies, and to show why a valid conclusion cannot be derived from the reasons provided for his/her argument.
For example, consider the following exchange, illustrated by the No true Scotsman fallacy:
Argument: "No Scotsman puts sugar on his porridge."
Reply: "But my friend Angus likes sugar with his porridge."
Rebuttal: "Ah yes, but no true Scotsman puts sugar on his porridge."
In this dialogue, the proposer first offers a premise, the premise is challenged by the interlocutor, and finally the proposer offers a modification of the premise. This exchange could be part of a larger discussion, for example a murder trial, in which the defendant is a Scotsman, and it had been established earlier that the murderer was eating sugared porridge when he or she committed the murder.

Internal structure of arguments

Typically an argument has an internal structure, comprising the following
  1. a set of assumptions or premises
  2. a method of reasoning or deduction and
  3. a conclusion or point.
An argument has one or more premises and one conclusion.

Often classical logic is used as the method of reasoning so that the conclusion follows logically from the assumptions or support. One challenge is that if the set of assumptions is inconsistent then anything can follow logically from inconsistency. Therefore, it is common to insist that the set of assumptions be consistent. It is also good practice to require the set of assumptions to be the minimal set, with respect to set inclusion, necessary to infer the consequent. Such arguments are called MINCON arguments, short for minimal consistent. Such argumentation has been applied to the fields of law and medicine.

A non-classical approach to argumentation investigates abstract arguments, where 'argument' is considered a primitive term, so no internal structure of arguments is taken on account.

Types of dialogue

In its most common form, argumentation involves an individual and an interlocutor or opponent engaged in dialogue, each contending differing positions and trying to persuade each other, but there are various types of dialogue:
  • Persuasion dialogue aims to resolve conficting points of view of different positions.
  • Negotiation aims to resolve conflicts of interests by cooperation and dealmaking.
  • Inquiry aims to resolve general ignorance by the growth of knowledge.
  • Deliberation aims to resolve a need to take action by reaching a decision.
  • Information seeking aims to reduce one party's ignorance by requesting information from another party that is in a position to know something.
  • Eristics aims to resolve a situation of antagonism through verbal fighting.

Argumentation and the grounds of knowledge

Argumentation theory had its origins in foundationalism, a theory of knowledge (epistemology) in the field of philosophy. It sought to find the grounds for claims in the forms (logic) and materials (factual laws) of a universal system of knowledge. The dialectical method was made famous by Plato and his use of Socrates critically questioning various characters and historical figures. But argument scholars gradually rejected Aristotle's systematic philosophy and the idealism in Plato and Kant. They questioned and ultimately discarded the idea that argument premises take their soundness from formal philosophical systems. The field thus broadened.

One of the original contributors to this trend was the philosopher Chaim Perelman, who together with Lucie Olbrechts-Tyteca introduced the French term la nouvelle rhetorique in 1958 to describe an approach to argument which is not reduced to application of formal rules of inference. Perelman's view of argumentation is much closer to a juridical one, in which rules for presenting evidence and rebuttals play an important role.

Karl R. Wallace's seminal essay, "The Substance of Rhetoric: Good Reasons" in the Quarterly Journal of Speech (1963) 44, led many scholars to study "marketplace argumentation" – the ordinary arguments of ordinary people. The seminal essay on marketplace argumentation is Ray Lynn Anderson and C. David Mortensen's "Logic and Marketplace Argumentation" Quarterly Journal of Speech 53 (1967): 143–150. This line of thinking led to a natural alliance with late developments in the sociology of knowledge. Some scholars drew connections with recent developments in philosophy, namely the pragmatism of John Dewey and Richard Rorty. Rorty has called this shift in emphasis "the linguistic turn".

In this new hybrid approach argumentation is used with or without empirical evidence to establish convincing conclusions about issues which are moral, scientific, epistemic, or of a nature in which science alone cannot answer. Out of pragmatism and many intellectual developments in the humanities and social sciences, "non-philosophical" argumentation theories grew which located the formal and material grounds of arguments in particular intellectual fields. These theories include informal logic, social epistemology, ethnomethodology, speech acts, the sociology of knowledge, the sociology of science, and social psychology. These new theories are not non-logical or anti-logical. They find logical coherence in most communities of discourse. These theories are thus often labeled "sociological" in that they focus on the social grounds of knowledge.

Approaches to argumentation in communication and informal logic

In general, the label "argumentation" is used by communication scholars such as (to name only a few) Wayne E. Brockriede, Douglas Ehninger, Joseph W. Wenzel, Richard Rieke, Gordon Mitchell, Carol Winkler, Eric Gander, Dennis S. Gouran, Daniel J. O'Keefe, Mark Aakhus, Bruce Gronbeck, James Klumpp, G. Thomas Goodnight, Robin Rowland, Dale Hample, C. Scott Jacobs, Sally Jackson, David Zarefsky, and Charles Arthur Willard, while the term "informal logic" is preferred by philosophers, stemming from University of Windsor philosophers Ralph H. Johnson and J. Anthony Blair. Harald Wohlrapp developed a criterion for validness (Geltung, Gültigkeit) as freedom of objections.

Trudy Govier, Douglas N. Walton, Michael Gilbert, Harvey Seigal, Michael Scriven, and John Woods (to name only a few) are other prominent authors in this tradition. Over the past thirty years, however, scholars from several disciplines have co-mingled at international conferences such as that hosted by the University of Amsterdam (the Netherlands) and the International Society for the Study of Argumentation (ISSA). Other international conferences are the biannual conference held at Alta, Utah sponsored by the (US) National Communication Association and American Forensics Association and conferences sponsored by the Ontario Society for the Study of Argumentation (OSSA).

Some scholars (such as Ralph H. Johnson) construe the term "argument" narrowly, as exclusively written discourse or even discourse in which all premises are explicit. Others (such as Michael Gilbert) construe the term "argument" broadly, to include spoken and even nonverbal discourse, for instance the degree to which a war memorial or propaganda poster can be said to argue or "make arguments". The philosopher Stephen Toulmin has said that an argument is a claim on our attention and belief, a view that would seem to authorize treating, say, propaganda posters as arguments. The dispute between broad and narrow theorists is of long standing and is unlikely to be settled. The views of the majority of argumentation theorists and analysts fall somewhere between these two extremes.

Kinds of argumentation

Conversational argumentation

The study of naturally occurring conversation arose from the field of sociolinguistics. It is usually called conversation analysis. Inspired by ethnomethodology, it was developed in the late 1960s and early 1970s principally by the sociologist Harvey Sacks and, among others, his close associates Emanuel Schegloff and Gail Jefferson. Sacks died early in his career, but his work was championed by others in his field, and CA has now become an established force in sociology, anthropology, linguistics, speech-communication and psychology. It is particularly influential in interactional sociolinguistics, discourse analysis and discursive psychology, as well as being a coherent discipline in its own right. Recently CA techniques of sequential analysis have been employed by phoneticians to explore the fine phonetic details of speech.

Empirical studies and theoretical formulations by Sally Jackson and Scott Jacobs, and several generations of their students, have described argumentation as a form of managing conversational disagreement within communication contexts and systems that naturally prefer agreement.

Mathematical argumentation

The basis of mathematical truth has been the subject of long debate. Frege in particular sought to demonstrate (see Gottlob Frege, The Foundations of Arithmetic, 1884, and Begriffsschrift, 1879) that arithmetical truths can be derived from purely logical axioms and therefore are, in the end, logical truths. The project was developed by Russell and Whitehead in their Principia Mathematica. If an argument can be cast in the form of sentences in Symbolic Logic, then it can be tested by the application of accepted proof procedures. This has been carried out for Arithmetic using Peano axioms. Be that as it may, an argument in Mathematics, as in any other discipline, can be considered valid only if it can be shown that it cannot have true premises and a false conclusion.

Scientific argumentation

Perhaps the most radical statement of the social grounds of scientific knowledge appears in Alan G.Gross's The Rhetoric of Science (Cambridge: Harvard University Press, 1990). Gross holds that science is rhetorical "without remainder", meaning that scientific knowledge itself cannot be seen as an idealized ground of knowledge. Scientific knowledge is produced rhetorically, meaning that it has special epistemic authority only insofar as its communal methods of verification are trustworthy. This thinking represents an almost complete rejection of the foundationalism on which argumentation was first based.

Interpretive argumentation

Interpretive argumentation is a dialogical process in which participants explore and/or resolve interpretations often of a text of any medium containing significant ambiguity in meaning.

Legal argumentation

Legal arguments are spoken presentations to a judge or appellate court by a lawyer, or parties when representing themselves of the legal reasons why they should prevail. Oral argument at the appellate level accompanies written briefs, which also advance the argument of each party in the legal dispute. A closing argument, or summation, is the concluding statement of each party's counsel reiterating the important arguments for the trier of fact, often the jury, in a court case. A closing argument occurs after the presentation of evidence.

Political argumentation

Political arguments are used by academics, media pundits, candidates for political office and government officials. Political arguments are also used by citizens in ordinary interactions to comment about and understand political events. The rationality of the public is a major question in this line of research. Political scientist Samuel L. Popkin coined the expression "low information voters" to describe most voters who know very little about politics or the world in general.

In practice, a "low information voter" may not be aware of legislation that their representative has sponsored in Congress. A low-information voter may base their ballot box decision on a media sound-bite, or a flier received in the mail. It is possible for a media sound-bite or campaign flier to present a political position for the incumbent candidate that completely contradicts the legislative action taken in the Capitol on behalf of the constituents. It may only take a small percentage of the overall voting group who base their decision on the inaccurate information, a voter block of 10 to 12%, to swing an overall election result. When this happens, the constituency at large may have been duped or fooled. Nevertheless, the election result is legal and confirmed. Savvy Political consultants will take advantage of low-information voters and sway their votes with disinformation because it can be easier and sufficiently effective. Fact checkers have come about in recent years to help counter the effects of such campaign tactics.

Psychological aspects

Psychology has long studied the non-logical aspects of argumentation. For example, studies have shown that simple repetition of an idea is often a more effective method of argumentation than appeals to reason. Propaganda often utilizes repetition. Nazi rhetoric has been studied extensively as, inter alia, a repetition campaign.

Empirical studies of communicator credibility and attractiveness, sometimes labeled charisma, have also been tied closely to empirically-occurring arguments. Such studies bring argumentation within the ambit of persuasion theory and practice.

Some psychologists such as William J. McGuire believe that the syllogism is the basic unit of human reasoning. They have produced a large body of empirical work around McGuire's famous title "A Syllogistic Analysis of Cognitive Relationships". A central line of this way of thinking is that logic is contaminated by psychological variables such as "wishful thinking", in which subjects confound the likelihood of predictions with the desirability of the predictions. People hear what they want to hear and see what they expect to see. If planners want something to happen they see it as likely to happen. If they hope something will not happen, they see it as unlikely to happen. Thus smokers think that they personally will avoid cancer, promiscuous people practice unsafe sex, and teenagers drive recklessly.

Theories

Argument fields

Stephen Toulmin and Charles Arthur Willard have championed the idea of argument fields, the former drawing upon Ludwig Wittgenstein's notion of language games, (Sprachspiel) the latter drawing from communication and argumentation theory, sociology, political science, and social epistemology. For Toulmin, the term "field" designates discourses within which arguments and factual claims are grounded. For Willard, the term "field" is interchangeable with "community", "audience", or "readership". Along similar lines, G. Thomas Goodnight has studied "spheres" of argument and sparked a large literature created by younger scholars responding to or using his ideas. The general tenor of these field theories is that the premises of arguments take their meaning from social communities.

Field studies might focus on social movements, issue-centered publics (for instance, pro-life versus pro-choice in the abortion dispute), small activist groups, corporate public relations campaigns and issue management, scientific communities and disputes, political campaigns, and intellectual traditions. In the manner of a sociologist, ethnographer, anthropologist, participant-observer, and journalist, the field theorist gathers and reports on real-world human discourses, gathering case studies that might eventually be combined to produce high-order explanations of argumentation processes. This is not a quest for some master language or master theory covering all specifics of human activity. Field theorists are agnostic about the possibility of a single grand theory and skeptical about the usefulness of such a theory. Theirs is a more modest quest for "mid-range" theories that might permit generalizations about families of discourses.

Stephen E. Toulmin's contributions

The most influential theorist has been Stephen Toulmin, the Cambridge educated philosopher and educator, best known for his Toulmin model of argument. What follows below is a sketch of his ideas.

An alternative to absolutism and relativism

Throughout many of his works, Toulmin pointed out that absolutism (represented by theoretical or analytic arguments) has limited practical value. Absolutism is derived from Plato's idealized formal logic, which advocates universal truth; accordingly, absolutists believe that moral issues can be resolved by adhering to a standard set of moral principles, regardless of context. By contrast, Toulmin contends that many of these so-called standard principles are irrelevant to real situations encountered by human beings in daily life.

To develop his contention, Toulmin introduced the concept of argument fields. In The Uses of Argument (1958), Toulmin claims that some aspects of arguments vary from field to field, and are hence called "field-dependent", while other aspects of argument are the same throughout all fields, and are hence called "field-invariant". The flaw of absolutism, Toulmin believes, lies in its unawareness of the field-dependent aspect of argument; absolutism assumes that all aspects of argument are field invariant. 

In Human Understanding (1972), Toulmin suggests that anthropologists have been tempted to side with relativists because they have noticed the influence of cultural variations on rational arguments. In other words, the anthropologist or relativist overemphasizes the importance of the "field-dependent" aspect of arguments, and neglects or is unaware of the "field-invariant" elements. In order to provide solutions to the problems of absolutism and relativism, Toulmin attempts throughout his work to develop standards that are neither absolutist nor relativist for assessing the worth of ideas. 

In Cosmopolis (1990), he traces philosophers' "quest for certainty" back to René Descartes and Thomas Hobbes, and lauds John Dewey, Wittgenstein, Martin Heidegger, and Richard Rorty for abandoning that tradition.

Toulmin model of argument

Toulmin argumentation can be diagrammed as a conclusion established, more or less, on the basis of a fact supported by a warrant (with backing), and a possible rebuttal.
 
Arguing that absolutism lacks practical value, Toulmin aimed to develop a different type of argument, called practical arguments (also known as substantial arguments). In contrast to absolutists' theoretical arguments, Toulmin's practical argument is intended to focus on the justificatory function of argumentation, as opposed to the inferential function of theoretical arguments. Whereas theoretical arguments make inferences based on a set of principles to arrive at a claim, practical arguments first find a claim of interest, and then provide justification for it. Toulmin believed that reasoning is less an activity of inference, involving the discovering of new ideas, and more a process of testing and sifting already existing ideas—an act achievable through the process of justification. 

Toulmin believed that for a good argument to succeed, it needs to provide good justification for a claim. This, he believed, will ensure it stands up to criticism and earns a favourable verdict. In The Uses of Argument (1958), Toulmin proposed a layout containing six interrelated components for analyzing arguments:
Claim (Conclusion)
A conclusion whose merit must be established. In argumentative essays, it may be called the thesis. For example, if a person tries to convince a listener that he is a British citizen, the claim would be "I am a British citizen" (1).
Ground (Fact, Evidence, Data)
A fact one appeals to as a foundation for the claim. For example, the person introduced in 1 can support his claim with the supporting data "I was born in Bermuda" (2).
Warrant
A statement authorizing movement from the ground to the claim. In order to move from the ground established in 2, "I was born in Bermuda", to the claim in 1, "I am a British citizen", the person must supply a warrant to bridge the gap between 1 and 2 with the statement "A man born in Bermuda will legally be a British citizen" (3).
Backing
Credentials designed to certify the statement expressed in the warrant; backing must be introduced when the warrant itself is not convincing enough to the readers or the listeners. For example, if the listener does not deem the warrant in 3 as credible, the speaker will supply the legal provisions: "I trained as a barrister in London, specialising in citizenship, so I know that a man born in Bermuda will legally be a British citizen".
Rebuttal
Statements recognizing the restrictions which may legitimately be applied to the claim. The rebuttal is exemplified as follows: "A man born in Bermuda will legally be a British citizen, unless he has betrayed Britain and has become a spy for another country".
Qualifier
Words or phrases expressing the speaker's degree of force or certainty concerning the claim. Such words or phrases include "probably", "possible", "impossible", "certainly", "presumably", "as far as the evidence goes", and "necessarily". The claim "I am definitely a British citizen" has a greater degree of force than the claim "I am a British citizen, presumably".
The first three elements, claim, ground, and warrant, are considered as the essential components of practical arguments, while the second triad, qualifier, backing, and rebuttal, may not be needed in some arguments. 

When Toulmin first proposed it, this layout of argumentation was based on legal arguments and intended to be used to analyze the rationality of arguments typically found in the courtroom. Toulmin did not realize that this layout could be applicable to the field of rhetoric and communication until his works were introduced to rhetoricians by Wayne Brockriede and Douglas Ehninger. Their Decision by Debate (1963) streamlined Toulmin's terminology and broadly introduced his model to the field of debate. Only after Toulmin published Introduction to Reasoning (1979) were the rhetorical applications of this layout mentioned in his works.

One criticism of the Toulmin model is that it does not fully consider the use of questions in argumentation. The Toulmin model assumes that an argument starts with a fact or claim and ends with a conclusion, but ignores an argument's underlying questions. In the example "Harry was born in Bermuda, so Harry must be a British subject", the question "Is Harry a British subject?" is ignored, which also neglects to analyze why particular questions are asked and others are not.

Toulmin's argument model has inspired research on, for example, goal structuring notation (GSN), widely used for developing safety cases, and argument maps and associated software.

The evolution of knowledge

In 1972, Toulmin published Human Understanding, in which he asserts that conceptual change is an evolutionary process. In this book, Toulmin attacks Thomas Kuhn's account of conceptual change in his seminal work The Structure of Scientific Revolutions (1962). Kuhn believed that conceptual change is a revolutionary process (as opposed to an evolutionary process), during which mutually exclusive paradigms compete to replace one another. Toulmin criticized the relativist elements in Kuhn's thesis, arguing that mutually exclusive paradigms provide no ground for comparison, and that Kuhn' made the relativists' error of overemphasizing the "field variant" while ignoring the "field invariant" or commonality shared by all argumentation or scientific paradigms.

In contrast to Kuhn's revolutionary model, Toulmin proposed an evolutionary model of conceptual change comparable to Darwin's model of biological evolution. Toulmin states that conceptual change involves the process of innovation and selection. Innovation accounts for the appearance of conceptual variations, while selection accounts for the survival and perpetuation of the soundest conceptions. Innovation occurs when the professionals of a particular discipline come to view things differently from their predecessors; selection subjects the innovative concepts to a process of debate and inquiry in what Toulmin considers as a "forum of competitions". The soundest concepts will survive the forum of competition as replacements or revisions of the traditional conceptions.

From the absolutists' point of view, concepts are either valid or invalid regardless of contexts. From the relativists' perspective, one concept is neither better nor worse than a rival concept from a different cultural context. From Toulmin's perspective, the evaluation depends on a process of comparison, which determines whether or not one concept will improve explanatory power more than its rival concepts.

Pragma-dialectics

Scholars at the University of Amsterdam in the Netherlands have pioneered a rigorous modern version of dialectic under the name pragma-dialectics. The intuitive idea is to formulate clearcut rules that, if followed, will yield rational discussion and sound conclusions. Frans H. van Eemeren, the late Rob Grootendorst, and many of their students have produced a large body of work expounding this idea. 

The dialectical conception of reasonableness is given by ten rules for critical discussion, all being instrumental for achieving a resolution of the difference of opinion (from Van Eemeren, Grootendorst, & Snoeck Henkemans, 2002, p. 182-183). The theory postulates this as an ideal model, and not something one expects to find as an empirical fact. The model can however serve as an important heuristic and critical tool for testing how reality approximates this ideal and point to where discourse goes wrong, that is, when the rules are violated. Any such violation will constitute a fallacy. Albeit not primarily focused on fallacies, pragma-dialectics provides a systematic approach to deal with them in a coherent way. 

Van Eemeren and Grootendorst identified various stages of argumentative dialogue. These stages can be regarded as an argument protocol. In a somewhat loose interpretation, the stages are as follows:
  • Confrontation: Presentation of the problem, such as a debate question or a political disagreement
  • Opening: Agreement on rules, such as for example, how evidence is to be presented, which sources of facts are to be used, how to handle divergent interpretations, determination of closing conditions
  • Argumentation: Application of logical principles according to the agreed-upon rules
  • Closing: This occurs when the termination conditions are met—among these could be, for example, a time limitation or the determination of an arbiter
Van Eemeren and Grootendorst provide a detailed list of rules that must be applied at each stage of the protocol. Moreover, in the account of argumentation given by these authors, there are specified roles of protagonist and antagonist in the protocol which are determined by the conditions which set up the need for argument.

Walton's logical argumentation method

Douglas N. Walton developed a distinctive philosophical theory of logical argumentation built around a set of practical methods to help a user identify, analyze and evaluate arguments in everyday conversational discourse and in more structured areas such as debate, law and scientific fields. There are four main components: argumentation schemes, dialogue structures, argument mapping tools, and formal argumentation systems. The method uses the notion of commitment in dialogue as the fundamental tool for the analysis and evaluation of argumentation rather than the notion of belief. Commitments are statements that the agent has expressed or formulated, and has pledged to carry out, or has publicly asserted. According to the commitment model, agents interact with each other in a dialogue in which each takes its turn to contribute speech acts. The dialogue framework uses critical questioning as a way of testing plausible explanations and finding weak points in an argument that raise doubt concerning the acceptability of the argument. 

Walton's logical argumentation model took a view of proof and justification different from analytic philosophy's dominant epistemology, which was based on a justified true belief framework. On the logical argumentation approach, knowledge is seen as form of belief commitment firmly fixed by an argumentation procedure that tests the evidence on both sides, and use standards of proof to determine whether a proposition qualifies as knowledge. On this evidence-based approach, knowledge must be seen as defeasible.

Artificial intelligence

Efforts have been made within the field of artificial intelligence to perform and analyze the act of argumentation with computers. Argumentation has been used to provide a proof-theoretic semantics for non-monotonic logic, starting with the influential work of Dung (1995). Computational argumentation systems have found particular application in domains where formal logic and classical decision theory are unable to capture the richness of reasoning, domains such as law and medicine. In Elements of Argumentation, Philippe Besnard and Anthony Hunter show how classical logic-based techniques can be used to capture key elements of practical argumentation.

Within computer science, the ArgMAS workshop series (Argumentation in Multi-Agent Systems), the CMNA workshop series, and now the COMMA Conference, are regular annual events attracting participants from every continent. The journal Argument & Computation is dedicated to exploring the intersection between argumentation and computer science. ArgMining is a workshop series dedicated specifically to the related argument mining task.

Public speaking

From Wikipedia, the free encyclopedia

The Roman orator Cicero speaks to the Roman Senate.
Cicero Denounces Catiline (1889), fresco by Cesare Maccari
 
Public speaking (also called oratory or oration) is the process or act of performing a speech to a live audience. Public speaking is commonly understood as formal, face-to-face, speaking of a single person to a group of listeners. However, due to the evolution of public speaking, it is modernly viewed as any form of speaking (formally and informally) between an audience and the speaker. Traditionally, public speaking was considered to be a part of the art of persuasion. The act can accomplish particular purposes including to inform, to persuade, and to entertain. Additionally, differing methods, structures, and rules can be utilized according to the speaking situation. 

Public speaking was developed in Rome and Greece. Prominent thinkers from these lands influenced the development and evolutionary history of public speaking. Currently, technology continues to transform the art of public speaking through newly available technology such as videoconferencing, multimedia presentations, and other nontraditional forms.

Uses

Public speaking can serve the purpose of transmitting information, telling a story, motivating people to act or encouraging people. This type of speech is deliberately structured with three general purposes: to inform, to persuade and to entertain. Knowing when public speaking is most effective and how it is done properly are key to understanding the importance of it.

Public speaking for business and commercial events is often done by professionals. These speakers can be contracted independently, through representation by a speakers bureau, or by other means. Public speaking plays a large role in the professional world. In fact, it is believed that 70 percent of all jobs involve some form of public speaking.

History

Greece

The Orator, c. 100 BCE, an Etrusco-Roman bronze sculpture depicting Aule Metele (Latin: Aulus Metellus), an Etruscan man wearing a Roman toga while engaged in rhetoric; the statue features an inscription in the Etruscan alphabet.

Although there is evidence of public speech training in ancient Egypt, the first known piece on oratory, written over 2,000 years ago, came from ancient Greece. This work elaborated on principles drawn from the practices and experiences of ancient Greek orators. Aristotle was one who first recorded the teachers of oratory to use definitive rules and models. His emphasis on oratory led to oration becoming an essential part of a liberal arts education during the Middle Ages and the Renaissance. The classical antiquity works written by the ancient Greeks capture the ways they taught and developed the art of public speaking thousands of years ago.

In classical Greece and Rome, rhetoric was the main component of composition and speech delivery, both of which were critical skills for citizens to use in public and private life. In ancient Greece, citizens spoke on their own behalf rather than having professionals, like modern lawyers, speak for them. Any citizen who wished to succeed in court, in politics or in social life had to learn techniques of public speaking. Rhetorical tools were first taught by a group of rhetoric teachers called Sophists who were notable for teaching paying students how to speak effectively using the methods they developed.

Separately from the Sophists, Socrates, Plato and Aristotle developed their own theories of public speaking and taught these principles to students who wanted to learn skills in rhetoric. Plato and Aristotle taught these principles in schools that they founded, The Academy and The Lyceum, respectively. Although Greece eventually lost political sovereignty, the Greek culture of training in public speaking was adopted almost identically by the Romans.

Rome

In the political rise of the Roman Republic, Roman orators copied and modified the ancient Greek techniques of public speaking. Instruction in rhetoric developed into a full curriculum, including instruction in grammar (study of the poets), preliminary exercises (progymnasmata), and preparation of public speeches (declamation) in both forensic and deliberative genres.

The Latin style of rhetoric was heavily influenced by Cicero and involved a strong emphasis on a broad education in all areas of humanistic study in the liberal arts, including philosophy. Other areas of study included the use of wit and humor, the appeal to the listener's emotions, and the use of digressions. Oratory in the Roman empire, though less central to political life than in the days of the Republic, remained significant in law and became a big form of entertainment. Famous orators became like celebrities in ancient Rome—very wealthy and prominent members of society. 

The Latin style was the primary form of oration until the beginning of the 20th century. After World War II, however, the Latin style of oration began to gradually grow out of style as the trend of ornate speaking was seen as impractical. This cultural change likely had to do with the rise of the scientific method and the emphasis on a "plain" style of speaking and writing. Even formal oratory is much less ornate today than it was in the Classical Era.

Historical speeches

Despite the shift in style, the best-known examples of strong public speaking are still studied years after their delivery. Among these examples are:

Women and public speaking

Throughout the 18th and 19th century, women were banned to speak publicly in the courtroom, the senate floor, and the pulpit. It was also considered improper for women to be heard in a public setting. An exception to this custom was the Quaker religion that allowed women to speak publicly in meetings of the church.
 
Frances Wright was known as one of the first female public speakers of the United States. She advocated for equal education for women and men through large audiences and through the press. African American Maria Stewart, also said to be the second female speaker of the United States, lectured in Boston in front of both men and women just 4 years after Wright in 1832 and 1833 on educational opportunities and abolition for young girls.

Two sisters named Angelina Grimké and Sarah Grimké created a platform for public lectures to women. They were the first female agents of the American Anti-Slavery Society. Both sisters also had many tours through the years 1837 and 1839, which was only 5 years after Maria Stewart. The two sisters faced disagreement by churches that did not agree with their public speaking as women. Both sisters spoke about how slavery relates to women's' rights and why women need equality.

Techniques and trainings

Effective public speaking can be developed by joining a club such as Rostrum, Toastmasters International, Association of Speakers Clubs (ASC), or Speaking Circles, in which members are assigned exercises to improve their speaking skills. Members learn by observation and practice, and hone their skills by listening to constructive suggestions followed by new public speaking exercises. These include:
  • Oratory
  • The use of gestures
  • Control of the voice (inflection)
  • Vocabulary, register, word choice
  • Speaking notes, pitches
  • Using humor
  • Developing a relationship with the audience
  • "Show of Hands Method" (used primarily for Billboard presentations)
  • Extemporaneous and Enthusiastic Delivery
  • Effective Introduction
  • Efforts to Reach Hearts
  • Effective use of questions
The new millennium has seen a notable increase in the number of training solutions offered in the form of video and online courses. Videos can provide actual examples of behaviors to emulate. Professional public speakers often engage in ongoing training and education to refine their craft. This may include seeking guidance to improve their speaking skills such as learning better storytelling techniques, learning how to effectively use humour as a communication tool, and continuously researching in their topic area of focus.

Glossophobia

A common fear of public speaking is called glossophobia (or, informally, "stage fright"), this state of response by many beginners confuse with normal nerves and anxiety with a genuine phobia.

Modern

Technology

Ettus Ted Talk

New technology has also opened different forms of public speaking that are nontraditional such as TED Talks, which are conferences that are broadcast globally. This form of public speaking has created a wider audience base because public speaking can now reach both physical and virtual audiences. These audiences can be watching from all around the world. YouTube is another platform that allows public speaking to reach a larger audience. On YouTube, people can post videos of themselves. Audiences are able to watch these videos for all types of purposes.

Multimedia presentations can contain different video clips, sound effects, animation, laser pointers, remote control clickers and endless bullet points. All adding to the presentation and evolving our traditional views of public speaking.

Public speakers may use audience response systems. For large assemblies, the speaker will usually speak with the aid of a public address system or microphone and loudspeaker

These new forms of public speaking, which can be considered nontraditional, have opened up debates about whether or not these forms of public speaking are actually public speaking. Many people consider YouTube broadcasting to not be true forms of public speaking because there is not a real, physical audience. Others argue that public speaking is about getting a group of people together in order to educate them further regardless of how or where the audience is located.

Telecommunication

Telecommunication and videoconferencing are also forms of public speaking. David M. Fetterman of Stanford University wrote in his 1997 article Videoconferencing over the Internet: "Videoconferencing technology allows geographically disparate parties to hear and see each other usually through satellite or telephone communication systems." This technology is helpful for large conference meetings and face-to-face communication between parties without demanding the inconvenience of travel.

Notable modern theorists

  • Harold Lasswell developed Lasswell's model of communication. There are five basic elements of public speaking that are described in this theory: the communicator, message, medium, audience and effect. In short, the speaker should be answering the question "who says what in which channel to whom with what effect?"

Discourse

From Wikipedia, the free encyclopedia

Discourse (from Latin: discursus, lit. 'running to and from') generally denotes written and spoken communications, though its usage differs between various disciplines and approaches. For instance, in semantics and discourse analysis, it is a conceptual generalization of conversation within each modality and context of communication. Moreover, in regard to semantics, discourse is understood as the totality of codified language (i.e., vocabulary) used in a given field of intellectual enquiry and of social practice, such as legal discourse, medical discourse, religious discourse, etc.

In the work of philosopher Michel Foucault, and that of the social theoreticians Foucault inspired, discourse describes "an entity of sequences, of signs, in that they are" statements (French: énoncés) in conversation. As discourse, a statement is not a unit of semiotic signs, but an abstract construct that allows such signs to assign meaning, thus conveying specific, repeatable communications to, between, and among objects, subjects, and statements. As such, a discourse is composed of semiotic sequences (relations among signs that communicate meaning) between and among objects, subjects, and statements. In simple terms, Foucault's analysis of a discourse examines and determines the connections among language, as well as structure and agency. Foucault applied what he called "discursive formation" (French: formation discursive), a term that conceptually describes the regular communications (written and spoken) that produce such discourses (e.g. informal conversations), in his analyses of large bodies of knowledge, such as political economy and natural history.

Definitions across disciplines

Various understandings of discourse can be seen as being in perpetual conflict with each other in time. Hence, in the course of intellectual enquiry, discourse among researchers features questions of, and answers to, "What is ...?" and "What is not...?," conducted according to the meanings (i.e., denotation and connotation) of the concepts (statements) used in the given field of enquiry, such as anthropology, ethnography, sociology, cultural studies, and literary theory, as well as the philosophies of science and feminism.

Semantics and Discourse Analysis

In semantics, and the more-general discourse analysis, discourse is a conceptual generalization of conversation within each modality and context of communication. In this sense, the term is studied in corpus linguistics, the study of language expressed in corpora (samples) of "real world" text.

The study of semantics particularizes discourse as meaning the totality of codified language (i.e., vocabulary) used in a given field of intellectual enquiry and of social practice, such as legal discourse, medical discourse, religious discourse, etc. In this sense, along with that of Foucault's in the previous section, the analysis of a discourse examines and determines the connections among language and structure and agency.

Moreover, because a discourse is a body of text meant to communicate specific data, information, and knowledge, there exist internal relations in the content of a given discourse, as well as external relations among discourses. As such, a discourse does not exist per se (in itself), but is related to other discourses, by way of inter-discursive practices.

Social Sciences and Humanities

In the general humanities and social sciences, discourse describes a formal way of thinking that can be expressed through language. Discourse is a social boundary that defines what statements can be said about a topic. Many definitions of discourse are largely derived from the work of French philosopher Michel Foucault. In sociology, discourse is defined as "any practice (found in a wide range of forms) by which individuals imbue reality with meaning."

Political science sees discourse as closely linked to politics and policy making. Likewise, different theories among various disciplines understand discourse as linked to power and state, insofar as the control of discourses is understood as a hold on reality itself (e.g. if a state controls the media, they control the "truth"). In essence, discourse is inescapable, since any use of language will have an affect on individual perspectives. In other words, the chosen discourse provides the vocabulary, expressions, and, perhaps, even the style needed to communicate. For example, two notably distinct discourses can be used about various guerrilla movements, describing them either as "freedom fighters" or "terrorists." 

In psychology, discourses are embedded in different rhetorical genres and meta-genres that constrain and enable them—language talking about language. This is exemplified in the APA's Diagnostic and Statistical Manual of Mental Disorders, which tells of the terms that have to be used in speaking about mental health, thereby mediating meanings and dictating practices of professionals in psychology and psychiatry.

Modernism

Modern theorists were focused on achieving progress and believed in the existence of natural and social laws which could be used universally to develop knowledge and thus a better understanding of society. Such theorists would be preoccupied with obtaining the "truth" and "reality," seeking to develop theories which contained certainty and predictability. Modernist theorists therefore viewed discourse as being relative to talking or way of talking and understood discourse to be functional. Discourse and language transformations are ascribed to progress or the need to develop new or more "accurate" words to describe new discoveries, understandings, or areas of interest. In modern times, language and discourse are dissociated from power and ideology and instead conceptualized as "natural" products of common sense usage or progress. Modernism further gave rise to the liberal discourses of rights, equality, freedom, and justice; however, this rhetoric masked substantive inequality and failed to account for differences, according to Regnier.

Structuralism (Saussure & Lacan)

Structuralist theorists, such as Ferdinand de Saussure and Jacques Lacan, argue that all human actions and social formations are related to language and can be understood as systems of related elements. This means that the "…individual elements of a system only have significance when considered in relation to the structure as a whole, and that structures are to be understood as self-contained, self-regulated, and self-transforming entities." In other words, it is the structure itself that determines the significance, meaning and function of the individual elements of a system. Structuralism has made an important contribution to our understanding of language and social systems. Saussure's theory of language highlights the decisive role of meaning and signification in structuring human life more generally.

Poststructuralism (Foucault)

Following the perceived limitations of the modern era, emerged postmodern theory. Postmodern theorists rejected modernist claims that there was one theoretical approach that explained all aspects of society. Rather, postmodernist theorists were interested in examining the variety of experience of individuals and groups and emphasized differences over similarities and common experiences.

In contrast to modern theory, postmodern theory is more fluid, allowing for individual differences as it rejects the notion of social laws. Such theorists shifted away from truth-seeking, and instead sought answers for how truths are produced and sustained. Postmodernists contended that truth and knowledge is plural, contextual, and historically-produced through discourses. Postmodern researchers therefore embarked on analyzing discourses such as texts, language, policies, and practices.

Michel Foucault

French social theorist Michel Foucault developed a notion of discourse in his early work, namely in the Archaeology of Knowledge (1969; French: L'archéologie du savoir). Iara Lessa (2006) summarizes Foucault's definition of discourse as "systems of thoughts composed of ideas, attitudes, courses of action, beliefs and practices that systematically construct the subjects and the worlds of which they speak." Foucault traces the role of discourses in wider social processes of legitimating and power, emphasizing the construction of current truths, how they are maintained, and what power relations they carry with them. He would later theorize discourse as a medium through which power relations produce speaking subjects.

Foucault (1977, 1980) argued that power and knowledge are inter-related and, thus, every human relationship is a struggle and negotiation of power. Even further, he would state that power is always present and can both produce and constrain the truth. Discourse according to Foucault (1977, 1980, 2003) is related to power as it operates by rules of exclusion. Discourse, therefore, is controlled by: objects, what can be spoken of; ritual, where and how one may speak; and the privileged, who may speak. Coining the phrase power-knowledge, Foucault (1980) would argue that knowledge is both the creator of power and the creation of power. An object becomes a "node within a network." In the Archaeology of Knowledge, Foucault uses the example of a book to illustrate a node within a network: a book is not made up of individual words on a page, each of which has meaning, but rather "is caught up in a system of references to other books, other texts, other sentences." The meaning of that book is connected to a larger, overarching web of knowledge and ideas to which it relates.

One of the key discourses that Foucault identified as part of his critique of power-knowledge was that of neoliberalism, which he related very closely to his conceptualization of governmentality in his lectures on biopolitics. This trajectory of Foucault's thinking has been taken up widely within Human Geography.

Informal logic

From Wikipedia, the free encyclopedia
 
Argument terminology used in logic

Informal logic encompasses the principles of logic and logical thought outside of a formal setting. However, perhaps because of the "informal" in the title, the precise definition of "informal logic" is a matter of some dispute. Ralph H. Johnson and J. Anthony Blair define informal logic as "a branch of logic whose task is to develop non-formal standards, criteria, procedures for the analysis, interpretation, evaluation, criticism and construction of argumentation." This definition reflects what had been implicit in their practice and what others were doing in their informal logic texts.

Informal logic is associated with (informal) fallacies, critical thinking, the thinking skills movement and the interdisciplinary inquiry known as argumentation theory. Frans H. van Eemeren writes that the label "informal logic" covers a "collection of normative approaches to the study of reasoning in ordinary language that remain closer to the practice of argumentation than formal logic."

History

Informal logic as a distinguished enterprise under this name emerged roughly in the late 1970s as a sub-field of philosophy. The naming of the field was preceded by the appearance of a number of textbooks that rejected the symbolic approach to logic on pedagogical grounds as inappropriate and unhelpful for introductory textbooks on logic for a general audience, for example Howard Kahane's Logic and Contemporary Rhetoric, subtitled "The Use of Reason in Everyday Life", first published in 1971. Kahane's textbook was described on the notice of his death in the Proceedings And Addresses of the American Philosophical Association (2002) as "a text in informal logic, [that] was intended to enable students to cope with the misleading rhetoric one frequently finds in the media and in political discourse. It was organized around a discussion of fallacies, and was meant to be a practical instrument for dealing with the problems of everyday life. [It has] ... gone through many editions; [it is] ... still in print; and the thousands upon thousands of students who have taken courses in which his text [was] ... used can thank Howard for contributing to their ability to dissect arguments and avoid the deceptions of deceitful rhetoric. He tried to put into practice the ideal of discourse that aims at truth rather than merely at persuasion. (Hausman et al. 2002)" Other textbooks from the era taking this approach were Michael Scriven's Reasoning (Edgepress, 1976) and Logical Self-Defense by Ralph Johnson and J. Anthony Blair, first published in 1977. Earlier precursors in this tradition can be considered Monroe Beardsley's Practical Logic (1950) and Stephen Toulmin's The Uses of Argument (1958).

The field perhaps became recognized under its current name with the First International Symposium on Informal Logic held in 1978. Although initially motivated by a new pedagogical approach to undergraduate logic textbooks, the scope of the field was basically defined by a list of 13 problems and issues which Blair and Johnson included as an appendix to their keynote address at this symposium:
  • the theory of logical criticism
  • the theory of argument
  • the theory of fallacy
  • the fallacy approach vs. the critical thinking approach
  • the viability of the inductive/deductive dichotomy
  • the ethics of argumentation and logical criticism
  • the problem of assumptions and missing premises
  • the problem of context
  • methods of extracting arguments from context
  • methods of displaying arguments
  • the problem of pedagogy
  • the nature, division and scope of informal logic
  • the relationship of informal logic to other inquiries
David Hitchcock argues that the naming of the field was unfortunate, and that philosophy of argument would have been more appropriate. He argues that more undergraduate students in North America study informal logic than any other branch of philosophy, but that as of 2003 informal logic (or philosophy of argument) was not recognized as separate sub-field by the World Congress of Philosophy. Frans H. van Eemeren wrote that "informal logic" is mainly an approach to argumentation advanced by a group of US and Canadian philosophers and largely based on the previous works of Stephen Toulmin and to a lesser extent those of Chaïm Perelman.

Alongside the symposia, since 1983 the journal Informal Logic has been the publication of record of the field, with Blair and Johnson as initial editors, with the editorial board now including two other colleagues from the University of WindsorChristopher Tindale and Hans V. Hansen. Other journals that regularly publish articles on informal logic include Argumentation (founded in 1986), Philosophy and Rhetoric, Argumentation and Advocacy (the journal of the American Forensic Association), and Inquiry: Critical Thinking Across the Disciplines (founded in 1988).

Proposed definitions

Johnson and Blair (2000) proposed the following definition: "Informal logic designates that branch of logic whose task is to develop non-formal2 standards, criteria, procedures for the analysis, interpretation, evaluation, critique and construction of argumentation in everyday discourse." Their meaning of non-formal2 is taken from Barth and Krabbe (1982), which is explained below.

To understand the definition above, one must understand "informal" which takes its meaning in contrast to its counterpart "formal." (This point was not made for a very long time, hence the nature of informal logic remained opaque, even to those involved in it, for a period of time.) Here it is helpful to have recourse to Barth and Krabbe (1982) where they distinguish three senses of the term "form." By "form," Barth and Krabbe mean the sense of the term which derives from the Platonic idea of form—the ultimate metaphysical unit. Barth and Krabbe claim that most traditional logic is formal in this sense. That is, syllogistic logic is a logic of terms where the terms could naturally be understood as place-holders for Platonic (or Aristotelian) forms. In this first sense of "form," almost all logic is informal (not-formal). Understanding informal logic this way would be much too broad to be useful.

By "form2," Barth and Krabbe mean the form of sentences and statements as these are understood in modern systems of logic. Here validity is the focus: if the premises are true, the conclusion must then also be true. Now validity has to do with the logical form of the statement that makes up the argument. In this sense of "formal," most modern and contemporary logic is "formal." That is, such logics canonize the notion of logical form, and the notion of validity plays the central normative role. In this second sense of form, informal logic is not-formal, because it abandons the notion of logical form as the key to understanding the structure of arguments, and likewise retires validity as normative for the purposes of the evaluation of argument. It seems to many that validity is too stringent a requirement, that there are good arguments in which the conclusion is supported by the premises even though it does not follow necessarily from them (as validity requires). An argument in which the conclusion is thought to be "beyond reasonable doubt, given the premises" is sufficient in law to cause a person to be sentenced to death, even though it does not meet the standard of logical validity. This type of argument, based on accumulation of evidence rather than pure deduction, is called a conductive argument. 

By "form3," Barth and Krabbe mean to refer to "procedures which are somehow regulated or regimented, which take place according to some set of rules." Barth and Krabbe say that "we do not defend formality3 of all kinds and under all circumstances." Rather "we defend the thesis that verbal dialectics must have a certain form (i.e., must proceed according to certain rules) in order that one can speak of the discussion as being won or lost" (19). In this third sense of "form", informal logic can be formal, for there is nothing in the informal logic enterprise that stands opposed to the idea that argumentative discourse should be subject to norms, i.e., subject to rules, criteria, standards or procedures. Informal logic does present standards for the evaluation of argument, procedures for detecting missing premises etc. 

Johnson and Blair (2000) noticed a limitation of their own definition, particularly with respect to "everyday discourse", which could indicate that it does not seek to understand specialized, domain-specific arguments made in natural languages. Consequently, they have argued that the crucial divide is between arguments made in formal languages and those made in natural languages

Fisher and Scriven (1997) proposed a more encompassing definition, seeing informal logic as "the discipline which studies the practice of critical thinking and provides its intellectual spine". By "critical thinking" they understand "skilled and active interpretation and evaluation of observations and communications, information and argumentation."

Criticisms

Some hold the view that informal logic is not a branch or subdiscipline of logic, or even the view that there cannot be such a thing as informal logic. Massey criticizes informal logic on the grounds that it has no theory underpinning it. Informal logic, he says, requires detailed classification schemes to organize it, which in other disciplines is provided by the underlying theory. He maintains that there is no method of establishing the invalidity of an argument aside from the formal method, and that the study of fallacies may be of more interest to other disciplines, like psychology, than to philosophy and logic.

Relation to critical thinking

Since the 1980s, informal logic has been partnered and even equated, in the minds of many, with critical thinking. The precise definition of "critical thinking" is a subject of much dispute. Critical thinking, as defined by Johnson, is the evaluation of an intellectual product (an argument, an explanation, a theory) in terms of its strengths and weaknesses. While critical thinking will include evaluation of arguments and hence require skills of argumentation including informal logic, critical thinking requires additional abilities not supplied by informal logic, such as the ability to obtain and assess information and to clarify meaning. Also, many believe that critical thinking requires certain dispositions.[18] Understood in this way, "critical thinking" is a broad term for the attitudes and skills that are involved in analyzing and evaluating arguments. The critical thinking movement promotes critical thinking as an educational ideal. The movement emerged with great force in the '80s in North America as part of an ongoing critique of education as regards the thinking skills not being taught.

Relation to argumentation theory

The social, communicative practice of argumentation can and should be distinguished from implication (or entailment)—a relationship between propositions; and from inference—a mental activity typically thought of as the drawing of a conclusion from premises. Informal logic may thus be said to be a logic of argumentation, as distinguished from implication and inference.

Argumentation theory is interdisciplinary in the sense that no one discipline will be able to provide a complete account. A full appreciation of argumentation requires insights from logic (both formal and informal), rhetoric, communication theory, linguistics, psychology, and, increasingly, computer science. Since the 1970s, there has been significant agreement that there are three basic approaches to argumentation theory: the logical, the rhetorical and the dialectical. According to Wenzel, the logical approach deals with the product, the dialectical with the process, and the rhetorical with the procedure. Thus, informal logic is one contributor to this inquiry, being most especially concerned with the norms of argument.

Copper in renewable energy

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