1739 Edition of Poor Richard's Almanack
Poor Richard's Almanack (sometimes Almanac) was a yearly almanac published by Benjamin Franklin, who adopted the pseudonym
of "Poor Richard" or "Richard Saunders" for this purpose. The
publication appeared continually from 1732 to 1758. It sold
exceptionally well for a pamphlet published in the American colonies;
print runs reached 10,000 per year.
Franklin, the American inventor, statesman, and publisher, achieved success with Poor Richard's Almanack. Almanacks were very popular books in colonial America, offering a mixture of seasonal weather forecasts, practical household hints, puzzles, and other amusements. Poor Richard's Almanack was also popular for its extensive use of wordplay, and some of the witty phrases coined in the work survive in the contemporary American vernacular.
Contents
The Almanack contained the calendar, weather, poems, sayings and astronomical and astrological information that a typical almanac of the period would contain. Franklin also included the occasional mathematical exercise, and the Almanack from 1750 features an early example of demographics. It is chiefly remembered, however, for being a repository of Franklin's aphorisms and proverbs, many of which live on in American English. These maxims typically counsel thrift and courtesy, with a dash of cynicism.
In the spaces that occurred between noted calendar days, Franklin
included proverbial sentences about industry and frugality. Several of
these sayings were borrowed from an earlier writer, Lord Halifax, many of whose aphorisms sprang from, "... [a] basic skepticism directed against the motives of men, manners, and the age."
In 1757, Franklin made a selection of these and prefixed them to the
almanac as the address of an old man to the people attending an auction.
This was later published as The Way to Wealth, and was popular in both America and England.
Poor Richard
Franklin borrowed the name "Richard Saunders" from the seventeenth-century author of Rider's British Merlin,
a popular London almanac which continued to be published throughout the
eighteenth century. Franklin created the Poor Richard persona based in
part on Jonathan Swift's pseudonymous character, "Isaac Bickerstaff".
In a series of three letters in 1708 and 1709, known as the Bickerstaff
papers, "Bickerstaff" predicted the imminent death of astrologer and
almanac maker John Partridge. Franklin's Poor Richard, like Bickerstaff, claimed to be a philomath and astrologer and, like Bickerstaff, predicted the deaths of actual astrologers who wrote traditional almanacs. In the early editions of Poor Richard's Almanack,
predicting and falsely reporting the deaths of these astrologers—much
to their dismay—was something of a running joke. However, Franklin's
endearing character of "Poor" Richard Saunders, along with his wife
Bridget, was ultimately used to frame (if comically) what was intended
as a serious resource that people would buy year after year. To that
end, the satirical edge of Swift's character is largely absent in Poor
Richard. Richard was presented as distinct from Franklin himself,
occasionally referring to the latter as his printer.
In later editions, the original Richard Saunders character
gradually disappeared, replaced by a Poor Richard, who largely stood in
for Franklin and his own practical scientific and business perspectives.
By 1758, the original character was even more distant from the
practical advice and proverbs of the almanac, which Franklin presented
as coming from "Father Abraham," who in turn got his sayings from Poor
Richard.
History
A nineteenth-century print based on Poor Richard's Almanack, showing the author surrounded by twenty-four illustrations of many of his best-known sayings.
Franklin published the first Poor Richard's Almanack on December 28, 1732,
and continued to publish new editions for 25 years, bringing him much
economic success and popularity. The almanack sold as many as 10,000
copies a year. In 1735, upon the death of Franklin's brother, James, Franklin sent 500 copies of Poor Richard's to his widow for free, so that she could make money selling them.
Serialization
One of the appeals of the Almanack was that it contained various "news stories" in serial format, so that readers would purchase it year after year to find out what happened to the protagonists. One of the earliest of these was the "prediction" that the author's "good Friend and Fellow-Student, Mr. Titan Leeds"
would die on October 17 of that year, followed by the rebuttal of Mr.
Leeds himself that he would die, not on the 17th, but on October 26.
Appealing to his readers, Franklin urged them to purchase the next year
or two or three or four editions to show their support for his
prediction. The following year, Franklin expressed his regret that he
was too ill to learn whether he or Leeds was correct. Nevertheless, the
ruse had its desired effect: people purchased the Almanack to find out who was correct. (Later editions of the Almanack
would claim that Leeds had died and that the person claiming to be
Leeds was an impostor; Leeds, in fact, died in 1738, which prompted
Franklin to applaud the supposed impostor for ending his ruse.)
Criticism
For some writers the content of the Almanack became inextricably linked with Franklin's character—and not always to favorable effect. Both Nathaniel Hawthorne and Herman Melville caricatured the Almanack—and Franklin by extension—in their writings, while James Russell Lowell, reflecting on the public unveiling in Boston of a statue to honor Franklin, wrote:
... we shall find out that Franklin was born in Boston, and invented being struck with lightning and printing and the Franklin medal, and that he had to move to Philadelphia because great men were so plenty in Boston that he had no chance, and that he revenged himself on his native town by saddling it with the Franklin stove, and that he discovered the almanac, and that a penny saved is a penny lost, or something of the kind.
The Almanack was also a reflection of the norms and social
mores of his times, rather than a philosophical document setting a path
for new-freedoms, as the works of Franklin's contemporaries, Jefferson, Adams, or Paine were. Historian Howard Zinn
offers, as an example, the adage "Let thy maidservant be faithful,
strong, and homely" as indication of Franklin's belief in the legitimacy
of controlling the sexual lives of servants for the economic benefit of
their masters.
At least one modern biographer has published the claim that
Franklin "stole", not borrowed, the name of Richard Saunders from the
deceased astrologer-doctor. Franklin also "borrowed—apparently without
asking—and adapted the title of an almanac his brother James Franklin was publishing at Newport: Poor Robin's Almanack (itself appropriated from a seventeenth-century almanac published under the same title in London)".
Cultural impact
Louis XVI of France gave a ship to John Paul Jones who renamed her after the Almanack's author—Bonhomme Richard, or "Good man Richard" (the first of several US warships so named). Napoleon Bonaparte considered the Almanack significant enough to translate it into Italian, along with the Pennsylvania State Constitution (which Franklin helped draft), when he established the Cisalpine Republic in 1797. The Almanack was also twice translated into French, reprinted in Great Britain in broadside for ease of posting, and was distributed by members of the clergy to poor parishioners. It was the first work of English literature to be translated into Slovene. It was translated in 1812 by Janez Nepomuk Primic (1785–1823).
The Almanack also had a strong cultural and economic impact in the years following publication. In Pennsylvania, changes in monetary policy in regard to foreign expenses were evident for years after the issuing of the Almanack. Later writers such as Noah Webster were inspired by the almanac, and it went on to influence other publications of this type such as The Old Farmer's Almanac.
Numerous farmer's almanacs trace their format and tradition to Poor Richard's Almanack; the Old Farmer's Almanac, for instance, has included a picture of Franklin on its cover since 1851.
