The digital economy is a portmanteau of digital computing and economy, and is an umbrella term that describes how traditional brick-and-mortar economic activities (production, distribution, trade) are being transformed by Internet, World Wide Web, and blockchain technologies. The digital economy is variously known as the Internet Economy, Web Economy, Cryptoeconomy, and New Economy. Since the digital economy is continuously replacing and expanding the traditional economy, there is no clear delineation between the two integrated economy types. The digital economy results from billions of daily online transactions among people, organizations (businesses, educational institutions, non-profits), and distributed computing devices (servers, laptops, smartphones, etc.) enabled by Internet, World Wide Web, and blockchain technologies. The digital economy is rapidly evolving into an Internet of Things (IoT), and could not exist in its current form without the Internet.
The digital economy is backed by the spread of information and communication technologies (ICT) across all business sectors to enhance its productivity. Digital transformation of the economy is altering conventional notions about how businesses are structured, how consumers obtain goods and services, and how states need to adapt to new regulatory challenges. The future of work, especially since the COVID-19 pandemic, is also contributing to the digital economy. More people are now working online, and with the increase of online activity that contributes to the global economy, companies that support the systems of the Internet are more profitable.
Definition
The Digital Economy also referred to as the New Economy, refers to an Economy in which digital computing technologies are used in Economic Activities.
The term Digital Economy came into use during the early 1990s. For example, many academic papers were published by New York University’s Center for Digital Economy Research. The term was the title of Don Tapscott's 1995 book, The Digital Economy: Promise and Peril in the Age of Networked Intelligence.
According to Thomas Mesenbourg (2001), three main components of the digital economy concept can be identified:
- E-business infrastructure (hardware, software, telecom, networks, human capital, etc.),
- E-business (how business is conducted, any process that an organization conducts over computer-mediated networks),
- E-commerce (transfer of goods, for example when a book is sold online).
Bill Imlah states that new applications are blurring these boundaries and adding complexity, for example, social media and Internet search.
In the last decade of the 20th century, Nicholas Negroponte (1995) used a metaphor of shifting from processing atoms to processing bits: "The problem is simple. When information is embodied in atoms, there is a need for all sorts of industrial-age means and huge corporations for delivery. But suddenly, when the focus shifts to bits, the traditional big guys are no longer needed. Do-it-yourself publishing on the Internet makes sense. It does not for a paper copy."
In this new economy, digital networking and communications infrastructure provide a global platform on which people and organizations devise strategies, interact, communicate, collaborate, and search for information. More recently, "Digital Economy" has been defined as the branch of economics studying the movement of "zero marginal cost intangible goods" over the Internet.
Development of the concept
The definition of Digital Economy (or similar concepts) is not harmonized across governments, businesses, and international organizations. According to the OECD, the Digital Economy can be defined in three different approaches:
- Bottom-up approach: characterizing industries’ and firms‘ output or production processes to decide whether they should be included in the Digital Economy,
- Top-down or trend-based approach: first identifying the key trends driving the digital transformation and then analyzing the extent to which these are reflected in the real economy,
- Flexible or tiered approach: breaking the Digital Economy into core and non-core components, and thereby finding a compromise between adaptability and the need to arrive at some common ground on the meaning of the term.
Bottom-up definition
Bottom-up definitions define the Digital Economy as the aggregate of a specific indicator for a set of industries identified as actors in the Digital Economy. Whether an industry is considered an actor depends on the nature of the products (narrow) or the proportion of digital inputs used in production processes (broad).
Hence, from a bottom-up and narrow perspective, the Digital Economy is "all industries or activities that directly participate in producing, or crucially reliant on digital inputs." For instance, McKinsey adds up the economic outputs of the ICT sector and e-commerce market in terms of online sales of goods and consumer spending on digital equipment. While this definition is adept at measuring the impact of digitalization on economic growth, it only focuses on the nature of output and offers an incomplete view of the Digital Economy's development.
In a bottom-up and broad perspective, the Digital Economy is "all industries using digital inputs as part of their production process". Examples of digital inputs include digital infrastructure, equipment, and software but can include data and digital skills.
Top-down definition
Top-down definitions identify broad trends at play in the digital transformation and define the Digital Economy as the result of their combined impact on value creation. These include such spillovers as changes in labor market demand and regulations, platform economy, sustainability, and equality.
Unlike the bottom-up definition, the top-down definition has units of analysis extending beyond firms, industries, and sectors to include individuals, communities, and societies. While the latter definition is more inclusive, the IMF notes that it is subjective, qualitative, and open-ended, thus limiting meaningful comparative analysis.
Flexible definition
To reconcile the bottom-up and top-down definitions of the Digital Economy, Bukht and Heeks stated that the Digital Economy consists of all sectors making extensive use of digital technologies (i.e. their existence depends on digital technologies), as opposed to sectors making intensive use of digital technologies (i.e. simply employing digital technologies to increase productivity).
Under this definition, the Digital Economy is stratified into three nested tiers:
- Core: comprising the digital sector and associated core technologies. Examples include hardware manufacturing, software and IT consulting, information services, and telecommunications,
- Narrow scope: the digital economy comprising digital services and the platform-based economy,
- Broad scope: the digitalized economy comprising digitalized sectors such as e-Business, e-Commerce, advanced manufacturing, precision agriculture, algorithmic economy, sharing economy, and gig economy. These digitalized sectors phenomenologically give rise to the Fourth Industrial Revolution.
Gig economy
Gig work is labor that consists of temporary and flexible jobs usually done over delivery apps and rideshare services such as Grubhub, Uber, Lyft, and Uber Eats. It can be desirable to those who want more flexibility in their schedule and can allow workers to make additional income outside of their traditional jobs.
Most gig work supplements workers' traditional jobs. The full size of the gig economy and number of workers is not yet known. Katz and Krueger estimated that only 0.5% of gig workers make most of their income off of platforms like Uber, Lyft, Grubhub, and DoorDash. Since these workers are considered independent contractors, these companies are not responsible for giving its workers benefits packages like it would for regular full-time employees. This has resulted in the formation of unions between gig and platform workers and various reforms within the industry. Blockchain and Tokenized equity-sharing gig economy platforms or applications are being developed to accelerate the gig economy as a full fledged digital economy contributor using new technologies.
Information technology
The information technology (IT) sector of the U.S. now makes up about 8.2% of the country's GDP and accounts for twice its share of the GDP as compared to the last decade. 45% of spending on business equipment are investments in IT products and services, which is why companies such as Intel, Microsoft, and Dell have grown from $12 million in 1987 to more than half a billion in 1997.
The framework for global electronic commerce
In the U.S. in the 1990's, the Clinton Administration proposed The Framework for Global Electronic Commerce. It contained the promotion of five principles used to guide the U.S. government's actions towards electronic commerce so that the digital economy's growth potential remains high. These five principles include the leadership of the private sector, the government avoiding undue restrictions on e-commerce, limited government involvement, the government's recognition of the Internet's unique qualities, and the facilitation of e-commerce on a global basis.
Digital platforms
A digital platform operator is an entity or person offering an online communication service to the public based on computer algorithms used to classify content, goods, or services offered online, or the connection of several parties for the sale of goods, the provision of a service, or the exchange or sharing of content, goods, and services.
Cryptocurrency blockchain usage
Blockchain
Cryptocurrencies are built on blockchain technology. Blockchains consist of networks of individual nodes running on the computers of individuals or companies that together provide a system to confirm cryptocurrency transactions. Cryptocurrency transactions are validated by miners with proof-of-work coins such as bitcoin, or by other holders with proof-of-stake coins, such as Cardano. Each miner's validity is checked by other nodes for correctness. Large US companies began taking cryptocurrency as a form of payment in 2014, but do not accept all coins. In 2021, Tesla began accepting Bitcoin (BCH) then later stopped because of the large energy consumption and environmental damage involved in mining.
Non-fungible tokens (NFTs)
A Non-fungible Token (NFT) is data, a form of digital art, that are stored on Blockchain, which can be sold as a type of crypto currency. Many investors are purchasing NFTs due to the popularity promoted by several celebrities using them as profile photos, including such as Reese Witherspoon, Eva Longoria, Shonda Rhimes, Serena Williams, and many more. NFTs art sold as a piece of artwork that is completely unique and the owner of the NFT owns the piece of artwork.
Spread of Information, Communication Technologies (ICT)
The widespread adoption of ICT combined with the rapid decline in price and increase in the performance of these technologies, has contributed to the development of new activities in the private and public sectors. These new technologies provide market reach, lower costs, and new opportunities for products and services that were not needed before. This changes the way multinational enterprises (MNE) and startups design their business models.
Economic impact
The Digital Economy was estimated to be worth three trillion dollars in 2010. This is about 30% of the S&P 500, six times the U.S.’ annual trade deficit or more than the GDP of the United Kingdom.
It is widely accepted that the growth of the digital economy has widespread impact on the whole economy. Various attempts at categorizing the size of the impact on traditional sectors have been made.
The Boston Consulting Group discussed "four waves of change sweeping over consumer goods and retail". In 2012, Deloitte ranked six industry sectors as having a "short fuse" and to experience a "big bang" as a result of the digital economy. Telstra, an Australian telecommunications provider, describes how competition will become more global and more intense as a result of the digital economy.
In 2016, the Digital Economy represented $11.5 trillion, or 15.5% of global GDP (18.4% of GDP in developed economies and 10 per cent in developing economies on average). It found that the digital economy had grown two and a half times faster than global GDP over the previous 15 years, almost doubling in size since 2000. Most of the value in the digital economy was produced in only a few economies: the United States (35%), China (13%) and Japan (8%). The EU together with Iceland, Liechtenstein and Norway accounted for another 25%.
Impact on retail
The digital economy has had a substantial impact on retail sales of consumer product goods. One effect has been the fast proliferation of retailers with no physical presence, such as eBay or Amazon. Additionally, traditional retailers such as Walmart and Macy's have restructured their businesses to adapt to a digital economy. Some retailers, like Forever 21, have declared bankruptcy as a result of their failure to anticipate and adapt to a digital economy. Others, such as Bebe stores have worked with outside vendors to completely convert their business one that is exclusively digital. These vendors, such as IBM and Microsoft, have enabled smaller retailers to compete with large, multi-national established brands.
Key features
Mobility
Mobility of intangibles
Both development and exploitation of intangible assets are key feature of the digital economy. This investment in and development of intangibles such as software is a core contributor to value creation and economic growth for companies in the digital economy. In early 2000, companies started substantially increasing the amount of capital allocated to intangibles such as branding, design and, technology rather than in hardware, machinery or property.
Mobility of business functions
Advancements in information and communication technologies (ICT) have significantly reduced the cost associated with the organization and coordination of complex activities over a long period. Some businesses are increasingly able to manage their global operations on an integrated basis from a central location separate geographically from the locations in which the operations are carried out, and where their suppliers or customers are. Consequently, it has allowed businesses to expand access to remote markets and provide goods and services across borders.
Reliance on data
The Digital economy relies on personal data collection. In 1995, the Data Protection directive (Directive 95/46/CE, art.2), defined data as "any information relating to a natural person who can be identified by reference to his identification number or to information which is specific to him". At that time, this regulation emerged in response to the need to integrate the European market. By adopting common European data protection standards, the EU was able to harmonize conflicting national laws that were emerging as a trade barrier, inhibiting commerce in Europe. For this reason, GDPR and its predecessor were viewed as internal market instruments, facilitating the creation of a digital, single market by allowing an unhindered flow of data within the entire common market.
Due to its ability to bridge the information asymmetry between supply and demand, data now has an economic value. When platforms compile personal data, they gather preferences and interests, which allow companies to exert a targeted action on the consumer through advertising. Algorithms classify, reference, and prioritize the preferences of individuals to better predict their behavior.
Via free access to platforms in exchange for the collection of personal data, they make the content non-rival. Thus, the intangibility of content tends to give a collective natural aspect to this information accessible to everyone, to benefit public good by creating a digital public space. The McKinsey Global Institute Report (2014) notes five broad ways in which leveraging big data can create value for businesses:
- Creating transparency by making data more easily accessible to stakeholders with the capacity to use the data,
- Managing performance by enabling experimentation to analyze variability in performance and understand its root causes,
- Segmenting populations to customize products and services,
- Improve decision making by replacing or supporting human decision making with automated algorithms,
- Improve the development of new business models, products, and services.
In 2011, the Boston Consulting Group estimated that personal data collected in Europe was worth 315 billion euros.
Network effect
The Network effect occurs when the value of a product or service to the user increases exponentially with the number of other users using the same product or service. For instance, WhatsApp provides a free communication platform with friends and contacts. The utility to use it relies on the fact that a substantial part of or friends and colleagues are already users.
Multi-sided market
The Digital market can be labeled a ‘multi-sided’ market. The notion developed by French Nobel prize laureate Jean Tirole is based on the idea that platforms are ‘two-sided’. This can explain why some platforms can offer free content, with customers on one side and the software developers or advertisers on the other. On a market where multiple groups of persons interact through platforms as intermediaries, the decisions of each group affect the outcome of the other group of persons through a positive or negative externality. When the users spend time on a page or click on links, this creates a positive externality for the advertiser displaying a banner there. The digital Multinational enterprises (MNEs) do not collect revenue from the user side but from the advertiser side, thanks to the sale of online advertisement.
Tendency to oligopoly and monopoly formation
The outcomes of these intertwined and combined effects tend to lead to the formation of dominant market positions, also called digital monopoly or oligopoly. In this sense, digital platforms such as the GAFA (Google, Apple, Facebook, and Amazon) can be considered as first movers - large companies that introduce a service or a product on an immature market, allowing that company to establish strong brand recognition and service loyalty.
Response
Given its expected broad impact, traditional firms are actively assessing how to respond to the changes brought about by the digital economy. For corporations, the timing of their response is of the essence. Banks are trying to innovate and use digital tools to improve their traditional business. Governments are investing in infrastructure. In 2013, the Australian National Broadband Network, for instance, aimed to provide a 1 GB/second download speed fiber-based broadband to 93% of the population over ten years. Digital infrastructure is essential for leveraging investment in digital transformation. According a survey conducted in 2021, 16% of EU enterprises regard access to digital infrastructure to be a substantial barrier to investment.
Access to digital infrastructure is increasing across the European Union, with the great majority of homes now having access to broadband.
Some traditional companies have tried to respond to the regulatory challenge imposed by the Digital economy, including through tax evasion. Due to the immaterial nature of digital activities, these digital multinational enterprises (MNEs) are extremely mobile, which allows them to optimize tax evasion. They can carry out high volumes of sales from a tax jurisdiction. Concretely, governments face MNE fiscal optimization from companies locating their activity in the countries where tax is the lowest. On the other hand, companies can undergo double taxation for the same activity or be confronted with legal and tax vagueness. The Conseil National du Numérique concluded that the shortfall in corporate tax gain for Apple, Google, Amazon, and Facebook was worth approximately 500 million euros in 2012.
According to 55% of businesses surveyed in the European Investment Bank's Investment survey in 2021, the COVID-19 pandemic has increased the demand for digitalization. 46% of businesses report that they have grown more digital. 34% of enterprises that do not yet utilise advanced digital technology saw the COVID-19 crisis as a chance to focus on digitisation. Firms that have incorporated innovative digital technology are more positive about their industry's and the overall economic condition in the recovery from the COVID-19 pandemic. There is, however, a discrepancy between businesses in more developed locations and less developed regions.
Businesses in poorer regions are more concerned about the pandemic's consequences. Companies in affected areas anticipate long-term effects on their supply chain from the outbreak. A bigger proportion of businesses anticipate permanent employment losses as a result of the digitalization transformation brought on by COVID-19.
During the pandemic, 53% of enterprises in the European Union that had previously implemented advanced digital technology invested more to become more digital. 34% of non-digital EU organizations viewed the crisis as a chance to begin investing in their digital transformation. 38% of firms reported in a survey that they focused on basic digital technologies, while 22% focused on advanced technologies (such as robotics, AI). Organizations that invested in both advanced and basic digital technologies were found most likely to outperform during the pandemic.
After the COVID-19 outbreak, the number of non-digital enterprises that downsized was also greater than the share of non-digital firms that had positive job growth. Non-digital companies had a negative net employment balance.
In Europe, 31% of people work for companies that are non-digital, compared to 22% of people in the United States. This is also due to the fact that the European Union has many more small businesses than the United States. Smaller businesses are less digital, which has repercussions for the employees they hire. Non-digital enterprises tend to pay lower wages and are less likely to create new employment. They have also been less inclined to train their employees throughout the pandemic. Enterprises in the EU have lower adoption rates for the internet of things than firms in the US. The variations in adoption rates between the European Union and the United States are driven by the lower use of technologies connected to the internet of things.
Energy use
The Digital Economy uses a tenth of the world's electricity. The move to the cloud has also caused the rise in electricity use and carbon emissions. A server room at a data center can use, on average, enough electricity to power 180,000 homes. The Digital Economy can be used for mining Bitcoin which, according to Digiconomist, uses an average of 70.69 TWh of electricity per year. The number of households that can be powered using the amount of power that bitcoin mining uses is around 6.5 million in the US.
Cashless society
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A cashless society describes an economic state in which transactions no longer use physical currency (such as banknotes and coins) as the medium. Transactions which would historically have been undertaken with cash are often now undertaken electronically.
This has become a topic of increasing interest in today's society as digital or virtual currencies for transactions become more common. This is also an important part of the digital economy.
One nation moving towards achieving this idea of cashless society is El Salvador, who became the first country to adopt Bitcoin. Bitcoin is a cryptocurrency that only exists digitally, as legal tender in the country. While technical issues occurred in the rollout, El Salvador's President Nayid Bukele, a supporter, noted that it would generate investment interest in the country, as well as providing access to approximately 70% of citizens who lack access to "traditional financial services." The effect of increased energy use from mining bitcoin on carbon emissions in El Salvador has yet to be seen.
EU digital area
Remaining barriers to fulfill the Digital Single Market
The Digital Single Market (DSM) was included as part of the Single Market Act initiatives adopted by the European Commission (EC). The question had already come up earlier in 1990 and was brought up again later in 2010, emerging at a sensitive moment in the post-crisis of 2008, and used as a catalyst for action. The crisis created opportunities to place the Single Market upfront in the European agenda and was aimed to resolve two issues: financial supervision and economic coordination.
This gave a new dimension to the Market. The proposal for the DSM had been made under the strategy of the Commission entitled "Digital Agenda for Europe" in the political guidelines of the second Barroso Commission and pointed out the need to eliminate barriers in order to implement the European Digital Market as an attempt to relaunch the Single Market. This strategy was similar to the one used for the Internal Market in 1985 and focused on one of the weaknesses of the latter, namely the fragmentation of the national digital market. Building on the Monti report, the communication 'Towards a Single Market Act' detailed 50 proposals to reform the SM by the end of 2012. But the DSM was only adopted in 2015 and the proposal for a directive of the European Parliament and the Council was made in September 2016.
The DSM is presented as a key priority in the economy of Union, even if there were several attempts to deepen the integration, there are still obstacles remaining. The creation of the DSM constitutes a catalyst to resolve several issues, and was supposed to have a widespread multiplier effect throughout sectors across the EU. The EU Commission faced several obstacles. The commission acts in a way to deeply transform the Single Market. However, the EC lacked political support to enhance the impact of its decision.
The issue of the low salience was a causal factor explaining the limits of the commission's commitment to reform the single market. Even though the member states approved the DSM, and the definition for the DSM was accepted by European institutions as a key priority, only one proposal was adopted at the end of 2012. Despite being a priority in the SMA I & II, legislative initiatives failed due to the high cost of implementation measures. Also, there were its potential ‘blockbuster for economic gains’ and the protest of citizens against sovereign debt countries' rescue and bank bail-outs. The slow adoption of the proposal is partly due to member states’ protectionist temptations after the economic crisis. Each state wanted to put forward its preferences and legislation concerning this field.
With regard to artificial intelligence (AI), the Commission adopted various initiatives with no meaningful coordination. The more pervasive the digital ecosystem becomes, the more sector-specific regulatory framework may need to be merged into general regimes.
Though the Commission used the crisis as a window of opportunity, it did not allow it to go further in implementing a high transformation of the Single Market. The crisis context pushed the political actors to move forward to better manage the crisis, but did not permit it to fully implement the DSM.
Current challenges
One of the key priorities of the EU is to guarantee fair competition. Yet, within the Digital Market, the competition may be distorted. With more exertion of network effects comes higher barriers to entry (difficulty for a new entrant to enter the market and compete) in the market. Vertical or horizontal mergers and acquisitions take place in closed ecosystems. In order to limit this problem in the digital ecosystem, the EU aims to qualify certain firms as either as an "abuse of dominant position" or a "cartel" which are against the competition prosperity within the Single Market. Digital companies such as the GAFA prosper thanks to their various free services that they make available to consumers, which appear beneficial for consumers, but less so for firms in potential competition. It my be difficult for regulators to sanction firms such as GAFA, due to the jobs and services they provide worldwide.
Challenges for the regulator
Certain challenges may exist for regulators. One example is in identifying and defining platforms. Member states lack coordination, and may be independent of the regulator, who can not have a global vision of the market. Also, tax evasion of digital MNEs has become a growing concern for most of the European governments, including the European Commission. Attracting foreign investment is less and less seen as a relevant reason to implement tax cuts. Aside from the fiscal revenue shortfall, this issue has taken a political turn in recent years since some people and politicians feel that, in a time of financial crisis, these highly profitable firms do not contribute to the national effort.
Strength within the EU digital policy
The Digital Market is characterized by its heterogeneity. The European Market is in a difficult position to compete with other advanced countries within the Digital World (such as US or China). There are currently no European digital champions. The European Digital Market is divided in regulations, standards, usages, and languages. The member states cannot meet the demand, or support innovation (R&D), due to the fact that the digital environment is by nature global. As noted by the European parliament, taxation on Digital Market could bring about 415bn euros to the EU economy, and be considered as an incentive to further deepen the EU integration (EP opinion's 2014).
Mechanisms of control
The EU controls ex-post (in the case of abuse of dominance for example) and seems to be very cautious in term of concurrence (exclusive competence). The EU sanctions cartels’ behavior and examines mergers in order to preserve competition and protect small and medium enterprises (SMEs) entering the market. Within the digital market, mergers often create digital firm dominance, thus possibly preventing European equivalents. Moreover, regulation could in theory protect people working in the digital sector or for the digital sector (such as Uber drivers, a case recently in France), which could present opportunity. However, the EU may need to be cautious with regulation in order to create barriers at the market entry.
European Commission versus Google
In 2017, the EC fined Google €2.42 billion for abusing its dominant position as a search engine by giving an illegal advantage to Google Shopping. The EC aimed to pave the way to relieve firms suffering from its abuse of dominant position. Moreover, it sought to prove that the EC's strategy does works and companies may be fined at high rates.
Juncker Commission
The Digital Economy has been a concern for the Juncker Commission concern since the 1st Barroso Commission. Yet, it is only under the Juncker Commission that the strategy of the DSM was adopted on 6 May 2015 as it was ranked as the second priority out of the 10 priorities for the new Commission's mandate. Throughout this document, the DSM emphasized 3 policy pillars:
- improving access to digital goods and services,
- an environment where digital networks and services can prosper,
- digital as a driver of growth.
As a key priority for the newly President-elect Juncker, he made Andrus Ansip, the vice-president of the Commission, in charge of the DSM. The decision to approach the DSM from a different point of view is also because the digital space is in constant evolution with the growing importance of online platform and the change of market share. The DSM was a priority because of its economic importance; the total of EU e-commerce reached 240 billion € in 2011, and out of that 44 billion were cross-border trade between member states.
Within the new commission
In 2020, the digital economy continues to be a top priority for the EC, and belongs once again to the agenda of the Commission president. Margrethe Vestager has been designated to be the vice president in charge of one of the six priorities of the EC, called "A Europe fit for digital age". The priority is elaborated as follow, EC is working on a digital transformation that will benefit to everyone. These goals are set to open up new opportunities for businesses, to boost the development of trustworthy technology, foster an open and democratic society, enable a vibrant and sustainable economy, and help fight climate change and achieve the green transition. The strategy of digital economy is included in a wider strategy for the future of Europe. However, as explained on the EC's website, the aim to become a global role model for the digital economy fit within the EU's goals for decades, as it is the aim in the environmental field. However, the EU had to review its aim in this field, and becomes a 'Leadiator'. It is possible that in the Digital Economy, the EU has to behave and evolve in the same way, because the champions of the digital sector aren't European, which creates a handicap in the way the EU refrain from legislating. The EU cannot restrict the offer to its citizens, because digital leaders are not mainly Europeans. One objective of the single market is to make available the better quality at the better price, and propose a better choice to its citizens.
Conclusion
As explained earlier, the digital economy is based on computing technologies. A rise in new businesses results in greater business connectivity throughout the world. What's referred to as a 'new type of economy' emerges. The rapid spread of ICT all around the world has led to the development of new kind of products and services, that has changed the way business is done. The Digital Economy represents today 15% of the global world GDP. It is relying on personal data, which has been regulated by the EU's directive of 1995, which had the goal to integrate EU within the Digital market. Digital Single Market has been for long a priority for the EU and has beneficiated of the 2007 crisis as a window of opportunity to act. However, it's said the mandate of the EC is thin, to the heterogeneity of the market, and the fact that the EU has to act ex-post. As a result, member states lack coordination. The goals of the Single Market concerning consumers is to offer a panel of choices at a better price. Yet, the leaders of the Digital market may not necessarily be European. Due to the network effect, barriers to European businesses that want to enter within the market remain even higher. Dominant position harbored by US big tech platforms do not give a wide possibility of maneuver combined with the volatility of the market.
Critics/debate
Rise of intangible capitalism
The digital economy is also qualified as "intangible capitalism" which fosters inequality and social division. In 2017, Haskel and Westlake published "capitalism without capital" which raises concerns about policymakers’ inability to tailor from the transition of the traditional economy to the New Economy based on intangible assets. From the mid-2000s onwards, companies have been investing more in ‘intangibles’ such as branding, design, and technology than they have in machinery, hardware, or property.
Many businesses' key assets are primarily software and data (such as Uber), rather than physical. Other business rely on branding to help them stand out from the crowd. Pharmaceutical companies have vast budgets for marketing as well as research and development.
In traditional production, marginal cost decreases with volume due to economies of scale and learning curve effects. For digital products and services, such as data, insurance, e-books, and movies, this effect is magnified, because after the first unit, production costs for each additional unit are virtually zero. As the proportion of the world's economy that does not fit the old model keeps getting larger, it has implications for a wide range of policies.
The intangibility of assets may widen the gap between small and medium enterprises (SMEs) and multinationals enterprises (MNEs). On the one hand, the current bank system struggles to value and monitor immaterial assets. Historically, when a company went bankrupt, banks could recover their money by selling the physical assets such as buildings, machinery, etc. Yet, if the intangible assets drop, those assets can not be sold easily as the value of the company goes down. As a result, SMEs are more reliant on venture capital which is different from bank financing. The easier access to resources allow MNEs to benefit from synergies of the intangible assets. For instance, in creating the iPod, Apple combined MP3 technology with licensing agreements, record labels, and design expertise to produce the product. This ability to combine technologies and then scale up to help these companies to increase their dominant position on the market.
Exploitation of labor forces
Expansion of Global value chains
The digital economy has accelerated the spread of global value chains in which MNEs integrate their worldwide operations. These advances, coupled with liberalization of trade policy and reduction in transportation costs, have expanded some advantages of businesses in all sectors. For example global value chains in which production processes can be geographically dispersed in locations around the world to take advantage of the features of local markets. It is easier for firms to implement their activities where there are low wages and to coordinate their activities from countries with high wages.
Bypassing labor laws
The rise of online platforms raises concerns in terms of legal questions about social security and labor law. Gig workers are generally classified as ‘independent workers’ (with temporary, off-site, autonomous contracts) which challenges the application of labor and occupational health and safety law. As a result, online platforms encourage the flexibilization of jobs and a higher volatility of the labor market, as opposed to traditional companies. Gig economy companies such as Deliveroo and Uber hire self-employed drivers who sign a contract with the digital platform while the way they work is similar to a regular employee statute. Yet, for the first time, in March 2020, France's top court (Cour de Cassation) ruling acknowledged that an Uber driver could not qualify as a ‘self-employed’ contractor because he could not build his clientele or set his prices, establishing a relation of a subordinate of the company.
Intensification of the global competition for human resources
Digital platforms rely on 'deep learning' to scale up their algorithm's capacity. The human-powered content labeling industry is constantly growing as companies seek to harness data for AI training. These practices have raised concerns about the low-income and health-related issues of these independent workers. For instance, digital companies such as Facebook or YouTube use ‘content monitor’, contractors who work as outside monitors hired by a professional services company subcontractor, to monitor social media to remove any inappropriate content. Thus, the job consists of watching and listening to potentiallydisturbing posts that can be violent or sexual. In January 2020, through its subcontractor services society, Facebook and YouTube have asked the ‘content moderators’ to sign a PTSD (Posttraumatic Stress Disorder) disclosure after alleged cases of mental disorders witnessed on workers.
