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Generation Z (or Gen Z for short) is the demographic cohort succeeding Millennials and preceding Generation Alpha. Researchers and popular media use the mid-to-late 1990s as starting birth years and the early 2010s as ending birth years. Most members of Generation Z have used digital technology since a young age and are comfortable with the Internet and social media, but are not necessarily digitally literate. Most members of Generation Z are the children of Generation X.

Terminology

The first use of the term Generation Z may have been in a September 2000 Advertising Age article discussing changes that would take place in education over the following years as this demographic cohort entered schools. Other proposed names for the generation included iGeneration, Gen Tech, Gen Wii, Homeland Generation, Net Gen, Digital Natives, Plurals, and Zoomers. The Pew Researcher Center surveyed the various names for this particular demographic cohort on Google Trends in 2019 and found that in the U.S., the term 'Generation Z' was the most popular by far, so much so that Merriam Webster and Oxford dictionaries both have official entries for it. According to the Merriam-Webster Dictionary, Zoomer has been used as a nickname for members of Generation Z since at least 2016, but is still not widely used enough to justify a dictionary entry as of January 2020.

A 2016 study conducted by the U.S. Department of Health and Human Services and the Pew Research Center employed the term Post-Millennial.

In a 2016 article in The Australian, Helen Rumbelow states that Generation Snowflake started as a term in the United States. According to Rumbelow, some parents cherished their offspring as 'precious little snowflakes', each alike but unique, or 'everyone is special'." The term "snowflake generation" was one of Collins Dictionary's 2016 words of the year. Collins defines the term as "the young adults of the 2010s, viewed as being less resilient and more prone to taking offence than previous generations."

Statistics Canada has noted that the cohort is sometimes referred to as the Internet generation, as it is the first generation to have been born after the popularization of the Internet.

In Japan, the cohort is described as Neo-Digital Natives, a step beyond the previous cohort described as Digital Natives. Digital Natives primarily communicate by text or voice, while neo-digital natives use video, video-telephony, and movies. This emphasizes the shift from PC to mobile and text to video among the neo-digital population.

Date and age range definition

Oxford Living Dictionaries describes Generation Z as "the generation reaching adulthood in the second decade of the 21st century." The Merriam-Webster Online Dictionary defines Generation Z as generation of people born in the late 1990s and early 2000s.

The Pew Research Center defines Generation Z as people born from 1997 onward, choosing this date for "different formative experiences," such as new technological developments and socioeconomic trends, including the widespread availability of wireless internet access and high-bandwidth cellular service, and key world events, including the September 11th terrorist attacks. Members of Gen Z were no older than four years of age at the time of the attacks, and consequently had little to no memory of the event. Pew has stated that they have not set a definition for the endpoint of Gen Z, but they did use 1997 to 2012 to define Gen Z for an analysis in 2019. According to this definition, as of 2020 the oldest member of Generation Z is 23 years old, and the youngest will turn 8 this year.

Demographers usually define the Generation Z cohort as people born since 1997. The American Psychological Association starts Generation Z at 1997. News outlets such as The Wall Street Journal and the Harvard Business Review describe Generation Z as people born since 1997, and the New York Times describes members of Generation Z as people born after 1996. Bloomberg News describes Gen Z as those born between 1997 and 2012.

In Japan, generations are defined by a ten-year span with "Neo-Digital natives" beginning after 1996. PBS and Reuters define Generation Z as the group born after 1996.

Psychologist Jean Twenge describes Generation Z as those born in 1995 or later. Forbes stated that Generation Z is "composed of those born between 1995 and 2010." In a 2018 report, Goldman Sachs describes "Gen-Z" as "today’s teenagers through 23-year olds." Australia's McCrindle Research Centre defines Generation Z as those born between 1995–2009, starting with a recorded rise in birth rates, and fitting their newer definition of a generational span with a maximum of 15 years. The Irish Times defines Generation Z as "people born between 1995 and 2010."

BBC describes the cohort as anyone born after about 1995. Ipsos MORI states that their official definition of Gen Z is anyone born from 1996. Business Insider defines Generation Z as those born between 1996 and 2010, as does Forbes who also uses 1996–2010.

Statistics Canada defines Generation Z as starting from the birth year 1993. Statistics Canada does not recognize a traditional Millennials cohort and instead has Generation Z directly follow what it designates as Children of Baby Boomers. Randstad Canada describes Generation Z as those born between 1995–2014.

In a minority viewpoint, author Neil Howe, co-creator of the Strauss–Howe generational theory, defines the Homeland Generation as those born 2005 onwards, but states that the "2005 date remains tentative", saying "you can’t be sure where history will someday draw a cohort dividing line until a generation fully comes of age".

Arts and culture

Both the September 11 terrorist attacks and the Great Recession have greatly influenced the attitudes of this generation in the United States. However, unlike the older Millennials, Generation Z typically have little to no memories of the 9/11 terrorist attacks. Since the oldest members were not yet cognizant when the 9/11 attacks occurred (or had not yet been born at that time), there is no generational memory of a time the United States has not been at war with the loosely defined forces of global terrorism. Psychologist Anthony Turner suggests it is likely that both events have resulted in a feeling of unsettlement and insecurity among the people of Generation Z with the environment in which they were being raised. The economic recession of 2008 is particularly important to historical events that have shaped Generation Z, due to the ways in which their childhoods may have been affected by the recession's financial stresses felt by their parents. A 2013 survey by Ameritrade found that 47% in the United States (considered here to be those between the ages of 14 and 23) were concerned about student debt, while 36% were worried about being able to afford a college education at all. This generation is faced with a growing income gap and a shrinking middle-class, which all have led to increasing stress levels in families. According to Public Relations Society of America, the Great Recession has taught Generation Z to be independent, and has led to an entrepreneurial desire, after seeing their parents and older siblings struggle in the workforce.

A 2014 study Generation Z Goes to College found that Generation Z students self-identify as being loyal, compassionate, thoughtful, open-minded, responsible, and determined. How they see their Generation Z peers is quite different from their own self-identity. They view their peers as competitive, spontaneous, adventuresome, and curious—all characteristics that they do not see readily in themselves. In addition, some authors consider that some of their competencies, such as reading competence, are being transformed due to their familiarity with digital devices, platforms and texts.

In 2016, the Varkey Foundation and Populus conducted an international study examining the attitudes of over 20,000 people aged 15 to 21 in twenty countries: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Israel, Italy, Japan, New Zealand, Nigeria, Russia, South Africa, South Korea, Turkey, the United Kingdom, and the United States. They found that most important personal values to these people were helping their families and themselves get ahead in life (both 27%), followed by honesty (26%). Looking beyond their local communities came last at 6%. Familial values were especially strong in South America (34%) while individualism and the entrepreneurial spirit proved popular in Africa (37%). People who influenced youths the most were parents (89%), friends (79%), and teachers (70%). Celebrities (30%) and politicians (17%) came last. In general, young men were more likely to be influenced by athletes and politicians than young women, who preferred books and fictional characters. Celebrity culture was especially influential in China (60%) and Nigeria (71%) and particularly irrelevant in Argentina and Turkey (both 19%). For young people, the most important factors for their current or future careers were the possibility of honing their skills (24%), and income (23%) while the most unimportant factors were fame (3%) and whether or not the organization they worked for made a positive impact on the world (13%). The most important factors for young people when thinking about their futures were their families (47%) and their health (21%); the welfare of world at large (4%) and their local communities (1%) bottomed the list.

Young People Net Happiness 2016.png

The Economist has described Generation Z as a more educated, well-behaved, stressed and depressed generation in comparison to previous ones. In September 2018, Jean Twenge saw smartphones and social media as raising an unhappy, compliant "iGen", which she described as the generation born after 1995. Mental depression has been said to be more common among Generation Z than any previous generation, with increased technological and online dependence and decreased face to face interaction as a key cause. According to the aforementioned study by the Varkey Foundation, youths were overall happy with the states of affairs in their personal lives (59%). The most unhappy young people were from South Korea (29%) and Japan (28%) while the happiest hailed from Indonesia (90%) and Nigeria (78%) (see right). In order to determine the overall 'happiness score' for each country, researchers subtracted the percentage of people who said they were unhappy from that of those who said they were happy. The most important sources of happiness were being physically and mentally healthy (94%), having a good relationship with one's family (92%), and one's friends (91%). In general, respondents who were younger and male tended to be happier. Religious faith came in last at 44%. Nevertheless, it was a major source of happiness for youths from Indonesia (93%), Nigeria (86%), Turkey (71%), China and Brazil (both 70%). Top reasons for anxiety and stress were money (51%) and school (46%); social media and having access of basic resources (such as food and water) finished the list, both at 10%. Concerns over food and water were most serious in China (19%), India (16%), and Indonesia (16%); young Indians were also more likely than average to report stress due to social media (19%).