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In the New Thought philosophy, the Law of Attraction is the belief that positive or negative thoughts bring positive or negative experiences into a person's life. The belief is based on the ideas that people and their thoughts are made from "pure energy", and that a process of like energy attracting like energy exists through which a person can improve their health, wealth, and personal relationships. There is zero empirical scientific evidence supporting the law of attraction, and it is widely considered a pseudoscience.

Advocates generally combine cognitive reframing techniques with affirmations and creative visualization to replace limiting or self-destructive ("negative") thoughts with more empowered, adaptive ("positive") thoughts. A key component of the philosophy is the idea that in order to effectively change one's negative thinking patterns, one must also "feel" (through creative visualization) that the desired changes have already occurred. This combination of positive thought and positive emotion is believed to allow one to attract positive experiences and opportunities by achieving resonance with the proposed energetic law.

The Law of Attraction has no scientific basis and has been dubbed a pseudoscience. A number of researchers have criticized the misuse of scientific concepts by its proponents.

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