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The "Me" generation (also called Generation W) in the United States is a term referring to the baby boomer generation and the self-involved qualities that some people associate with it. The 1970s were dubbed the "Me decade" by writer Tom Wolfe; Christopher Lasch was another writer who commented on the rise of a culture of narcissism among the younger generation of that era. The phrase caught on with the general public, at a time when "self-realization" and "self-fulfillment" were becoming cultural aspirations to which young people supposedly ascribed higher importance than social responsibility.

Origins