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The anti-cult movement (abbreviated ACM; sometimes called the countercult movement) is a social group which opposes any new religious movement (NRM) that they characterize as a cult. Sociologists David Bromley and Anson Shupe initially defined the ACM in 1981 as a collection of groups embracing brainwashing-theory, but later observed a significant shift in ideology towards pathologizing membership in NRMs. One element within the anti-cult movement, Christian counter-cult organizations, oppose NRMs on theological grounds and distribute information to this effect through church networks and via printed literature.

The concept of an ACM