Cultural economics is the branch of economics that studies the relation of culture to economic outcomes. Here, 'culture' is defined by shared beliefs and preferences of respective groups. Programmatic issues include whether and how much culture matters as to economic outcomes and what its relation is to institutions. As a growing field in behavioral economics, the role of culture in economic behavior is increasingly being demonstrate to cause significant differentials in decision-making and the management and valuation of assets.
Applications include the study of religion, social norms, social identity, fertility, beliefs in redistributive justice, ideology, hatred, terrorism, trust, family ties, long-term orientation, and the culture of economics. A general analytical theme is how ideas and behaviors are spread among individuals through the formation of social capital, social networks and processes such as social learning, as in the theory of social evolution and information cascades. Methods include case studies and theoretical and empirical modeling of cultural transmission within and across social groups. In 2013 Said E. Dawlabani added the value systems approach to the cultural emergence aspect of macroeconomics.
Development
Cultural
economics develops from how wants and tastes are formed in society.
This is partly due to nurture aspects, or what type of environment one
is raised in, as it is the internalization of one's upbringing that
shapes their future wants and tastes. Acquired tastes can be thought of as an example of this, as they demonstrate how preferences can be shaped socially.
A key thought area that separates the development of cultural
economics from traditional economics is a difference in how individuals
arrive at their decisions. While a traditional economist will view
decision making as having both implicit and explicit consequences, a
cultural economist would argue that an individual will not only arrive
at their decision based on these implicit and explicit decisions but
based on trajectories. These trajectories consist of regularities, which
have been built up throughout the years and guide individuals in their
decision-making process.
Combining value systems and systems thinking
Economists have also started to look at cultural economics with a systems thinking
approach. In this approach, the economy and culture are each viewed as a
single system where "interaction and feedback effects were
acknowledged, and where in particular the dynamic were made explicit".
In this sense, the interdependencies of culture and the economy can be
combined and better understood by following this approach.
Said E. Dawlabani's book MEMEnomics: The Next-Generation Economic System combines the ideas of value systems (see value (ethics)) and systems thinking
to provide one of the first frameworks that explores the effect of
economic policies on culture. The book explores the intersections of
multiple disciplines such as cultural development, organizational behavior, and memetics all in an attempt to explore the roots of cultural economics.
Growth
The
advancing pace of new technology is transforming how the public consumes
and shares culture. The cultural economic field has seen great growth
with the advent of online social networking which has created
productivity improvements in how culture is consumed. New technologies
have also lead to cultural convergence where all kinds of culture can be
accessed on a single device. Throughout their upbringing, younger
persons of the current generation are consuming culture faster than
their parents ever did, and through new mediums. The smartphone is a
blossoming example of this where books, music, talk, artwork and more
can all be accessed on a single device in a matter of seconds.
This medium and the culture surrounding it is beginning to have an
effect on the economy, whether it be increasing communication while
lowering costs, lowering the barriers of entry to the technology
economy, or making use of excess capacity.
An example of culture being consumed via smartphone.
This field has also seen growth through the advent of new economic
studies that have put on a cultural lens. For example, a recent study on
Europeans living with their families into adulthood was conducted by Paola Sapienza,
a professor at Northwestern University. The study found that those of
Southern European descent tend to live at home with their families
longer than those of Northern European descent. Sapienza added cultural
critique to her analysis of the research, revealing that it is Southern
European culture to stay at home longer and then related this to how
those who live at home longer have fewer children and start families
later, thus contributing to Europe's falling birthrates. Sapienza's work is an example of how the growth of cultural economics is beginning to spread across the field.
Sustainable development
An area that cultural economics has a strong presence in is
sustainable development. Sustainable development has been defined as
"...development that meets the needs of the present without compromising
the ability of future generations to meet their own needs...". Culture plays an important role in this as it can determine how people view preparing for these future generations. Delayed gratification
is a cultural economic issue that developed countries are currently
dealing with. Economists argue that to ensure that the future is better
than today, certain measures must be taken such as collecting taxes or
"going green" to protect the environment. Policies such as these are
hard for today's politicians to promote who want to win the vote of
today's voters who are concerned with the present and not the future.
People want to see the benefits now, not in the future.
Economist David Throsby
has proposed the idea of culturally sustainable development which
compasses both the cultural industries (such as the arts) and culture
(in the societal sense). He has created a set of criteria in regards to
for which policy prescriptions can be compared to in order to ensure
growth for future generations. The criteria are as follows:
- Advancement of material and non-material well-being: implies balance amongst economic, social, and cultural forces
- Intergenerational equity and the maintenance of cultural capital: current generation must recognize their responsibility to future generations
- Equity within the present generation: distribution of cultural resources must be fair
- Recognition of interdependence: policy must understand the connections between economic, cultural and other variables within an overall system.
With these guidelines, Throsby hopes to spur the recognition between
culture and economics, which is something he believes has been lacking
from popular economic discussions.
Cultural finance
Cultural finance a growing field in behavioral economics
that studies the impact of cultural differences on individual financial
decisions and on financial markets. Probably the first paper in this
area was "The Role of Social Capital in Financial Development" by Luigi Guiso, Paola Sapienza, and Luigi Zingales. The paper studied how well-known differences in social capital
affected the use and availability of financial contracts across
different parts of Italy. In areas of the country with high levels of
social capital, households invest less in cash and more in stock, use
more checks, have higher access to institutional credit, and make less
use of informal credit. Few years later, the same authors published
another paper "Trusting the Stock Market" where they show that a general
lack of trust can limit stock market participation. Since trust has a
strong cultural component, these two papers represent important
contribution in cultural economics.
In 2007, Thorsten Hens and Mei Wang pointed out that indeed many areas of finance are influenced by cultural differences.
The role of culture in financial behavior is also increasingly being
demonstrated to have highly significant effects on the management and
valuation of assets. Using the dimensions of culture identified by Shalom Schwartz, it has been proved that corporate dividend payments are determined largely by the dimensions of Mastery and Conservatism.
Specifically, higher degrees of conservatism are associated with
greater volumes and values of dividend payments, and higher degrees of
mastery are associated with the total opposite. The effect of culture on
dividend payouts has been further shown to be closely related to
cultural differences in risk and time preferences.
A different study assessed the role of culture on earnings management using Geert Hofstede's cultural dimensions and the index of earnings management developed by Christian Leutz;
which includes the use of accrual alteration to reduce volatility in
reported earnings, the use of accrual alteration to reduce volatility in
reported operating cash flows, use of accounting discretion to mitigate the reporting of small losses, and the use of accounting discretion when reporting operating earnings. It was found that Hofstede's
dimension of Individualism was negatively correlated with earnings
management, and that uncertainty avoidance was positively correlated. Behavioral economist
Michael Taillard demonstrated that investment behaviors are caused
primarily by behavioral factors, largely attributed to the influence of
culture on the psychological frame of the investors in different nations, rather than rational ones by comparing the cultural dimensions used both by Geert Hofstede and Robert House, identifying strong and specific influences in risk aversion behavior resulting from the overlapping cultural dimensions between them that remained constant over a 20-year period.
In regards to investing,
it has been confirmed by multiple studies that greater differences
between the cultures of various nations reduces the amount of investment
between those countries. It was proven that both cultural differences
between nations as well as the amount of unfamiliarity investors have
with a culture not their own greatly reduces their willingness to invest
in those nations, and that these factors have a negative impact with
future returns, resulting in a cost premium on the degree of foreignness
of an investment.
Despite this, equity markets continue to integrate as indicated by
equity price comovements, of which the two largest contributing factors
are the ratio of trade between nations and the ratio of GDP resulting from foreign direct investment. Even these factors are the result of behavioral sources, however. The UN World Investment Report (2013) shows that regional integration is occurring at a more rapid rate than distant foreign relations, confirming an earlier study concluding that nations closer to each other tend to be more integrated. Since increased cultural distance reduces the amount of foreign direct investment, this results in an accelerating curvilinear correlation between financial behavior and cultural distance.
Culture also influences which factors are useful when predicting stock valuations. In Jordan, it was found that 84% of variability in stock returns were accounted for by using money supply, interest rate term structure, industry productivity growth, and risk premium; but were not influenced at all by inflation rates or dividend yield. In Nigeria, both real GDP and Consumer Price Index were both useful predictive factors, but foreign exchange rate was not. In Zimbabwe, only money supply and oil prices were found to be useful predictors of stock market valuations. India identified exchange rate, wholesale price index, gold prices, and market index as being useful factors. A comprehensive global study out of Romania attempted to identify if any factors of stock market valuation were culturally universal, identifying interest rates, inflation, and industrial production, but found that exchange rate, currency exchange volume, and trade were all unique to Romania.
Geographical origins of cultural traits
Geographical
characteristics were linked recently to the emergence of cultural
traits and differences in the intensity of these cultural traits across
regions, countries and ethnic group. Geographical characteristics that
were favorable for the usage of the plow in agriculture contributed to a
gender gap in productivity, and to the emergence of gender roles in
society.
Agricultural characteristics that led to a higher return to
agricultural investment generated a process of selection, adaptation,
and learning, that increase the level of long-term orientation in
society.
