Media bias

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Media bias is the bias or perceived bias of journalists and news producers within the mass media in the selection of events and stories that are reported and how they are covered. The term "media bias" implies a pervasive or widespread bias contravening the standards of journalism, rather than the perspective of an individual journalist or article. The direction and degree of media bias in various countries is widely disputed.

Practical limitations to media neutrality include the inability of journalists to report all available stories and facts, and the requirement that selected facts be linked into a coherent narrative. Government influence, including overt and covert censorship, biases the media in some countries, for example China, North Korea and Myanmar. Market forces that result in a biased presentation include the ownership of the news source, concentration of media ownership, the selection of staff, the preferences of an intended audience, and pressure from advertisers.

There are a number of national and international watchdog groups that report on bias in the media.

Types

The most commonly discussed forms of bias occur when the (allegedly partisan) media support or attack a particular political party, candidate, or ideology.

D'Alessio and Allen list three forms of media bias as the most widely studied:

• Coverage bias (also known as visibility bias), when actors or issues are more or less visible in the news.
• Gatekeeping bias (also known as selectivity or selection bias), when stories are selected or deselected, sometimes on ideological grounds. It is sometimes also referred to as agenda bias, when the focus is on political actors and whether they are covered based on their preferred policy issues.
• Statement bias (also known as tonality bias or presentation bias), when media coverage is slanted towards or against particular actors or issues.

Other common forms of political and non-political media bias include:

• Advertising bias, when stories are selected or slanted to please advertisers.
• Concision bias, a tendency to report views that can be summarized succinctly, crowding out more unconventional views that take time to explain.
• Corporate bias, when stories are selected or slanted to please corporate owners of media.
• Mainstream bias, a tendency to report what everyone else is reporting, and to avoid stories that will offend anyone.
• Sensationalism, bias in favor of the exceptional over the ordinary, giving the impression that rare events, such as airplane crashes, are more common than common events, such as automobile crashes.
• Structural bias, when an actor or issue receives more or less favorable coverage as a result of newsworthiness and media routines, not as the result of ideological decisions (e.g., incumbency bonus).
• False balance, when an issue is presented as even sided, despite disproportionate amounts of evidence.
• Undue Weight, when a story is given much greater significance or portent than a neutral journalist or editor would give.
• Speculative content, when stories focus not on what has occurred, but primarily on what might occur, using words like "could," "might," or "what if," without labeling the article as analysis or opinion.
• False Timeliness, implying that an event is a new event, and thus deriving notability, without addressing past events of the same kind.
• Ventriloquism, when experts or witnesses are quoted in a way that intentionally voices the author's own opinion.

Other forms of bias include reporting that favors or attacks a particular race, religion, gender, age, sexual orientation, ethnic group, or even person.

United States

Media bias in the United States occurs when the media in the United States systematically emphasizes one particular point of view in a manner that contravenes the standards of professional journalism. Claims of media bias in the United States include claims of liberal bias, conservative bias, mainstream bias, and corporate bias and activist/cause bias. To combat this, a variety of watchdog groups that attempt to find the facts behind both biased reporting and unfounded claims of bias have been founded. These include:

• Fairness and Accuracy in Reporting (FAIR), which has been described as both progressive and leaning left.
• Media Research Center (MRC), a conservative group, with the stated mission of which is to "prove—through sound scientific research—that liberal bias in the media does exist and undermines traditional American values."

Research about media bias is now a subject of systematic scholarship in a variety of disciplines.

Scholarly treatment in the United States and United Kingdom

Media bias is studied at schools of journalism, university departments (including Media studies, Cultural studies and Peace studies) and by independent watchdog groups from various parts of the political spectrum. In the United States, many of these studies focus on issues of a conservative/liberal balance in the media. Other focuses include international differences in reporting, as well as bias in reporting of particular issues such as economic class or environmental interests.
Martin Harrison's TV News: Whose Bias? (1985) criticized the methodology of the Glasgow Media Group, arguing that the GMG identified bias selectively, via their own preconceptions about what phrases qualify as biased descriptions. For example, the GMG sees the word "idle" to describe striking workers as pejorative, despite the word being used by strikers themselves.

Herman and Chomsky (1988) proposed a propaganda model hypothesizing systematic biases of U.S. media from structural economic causes. They hypothesize media ownership by corporations, funding from advertising, the use of official sources, efforts to discredit independent media ("flak"), and "anti-communist" ideology as the filters that bias news in favor of U.S. corporate interests.

Many of the positions in the preceding study are supported by a 2002 study by Jim A. Kuypers: Press Bias and Politics: How the Media Frame Controversial Issues. In this study of 116 mainstream US papers (including The New York Times, the Washington Post, Los Angeles Times, and the San Francisco Chronicle), Kuypers found that the mainstream print press in America operate within a narrow range of liberal beliefs. Those who expressed points of view further to the left were generally ignored, whereas those who expressed moderate or conservative points of view were often actively denigrated or labeled as holding a minority point of view. In short, if a political leader, regardless of party, spoke within the press-supported range of acceptable discourse, he or she would receive positive press coverage. If a politician, again regardless of party, were to speak outside of this range, he or she would receive negative press or be ignored. Kuypers also found that the liberal points of view expressed in editorial and opinion pages were found in hard news coverage of the same issues. Although focusing primarily on the issues of race and homosexuality, Kuypers found that the press injected opinion into its news coverage of other issues such as welfare reform, environmental protection, and gun control; in all cases favoring a liberal point of view.

Studies reporting perceptions of bias in the media are not limited to studies of print media. A joint study by the Joan Shorenstein Center on Press, Politics and Public Policy at Harvard University and the Project for Excellence in Journalism found that people see media bias in television news media such as CNN. Although both CNN and Fox were perceived in the study as not being centrist, CNN was perceived as being more liberal than Fox. Moreover, the study's findings concerning CNN's perceived bias are echoed in other studies. There is also a growing economics literature on mass media bias, both on the theoretical and the empirical side. On the theoretical side the focus is on understanding to what extent the political positioning of mass media outlets is mainly driven by demand or supply factors. This literature is surveyed by Andrea Prat of Columbia University and David Stromberg of Stockholm University.

According to Dan Sutter of the University of Oklahoma, a systematic liberal bias in the U.S. media could depend on the fact that owners and/or journalists typically lean to the left.

Along the same lines, David Baron of Stanford GSB presents a game-theoretic model of mass media behaviour in which, given that the pool of journalists systematically leans towards the left or the right, mass media outlets maximise their profits by providing content that is biased in the same direction. They can do so, because it is cheaper to hire journalists who write stories that are consistent with their political position. A concurrent theory would be that supply and demand would cause media to attain a neutral balance because consumers would of course gravitate towards the media they agreed with. This argument fails in considering the imbalance in self-reported political allegiances by journalists themselves, that distort any market analogy as regards offer: (..) Indeed, in 1982, 85 percent of Columbia Graduate School of Journalism students identified themselves as liberal, versus 11 percent conservative" (Lichter, Rothman, and Lichter 1986: 48), quoted in Sutter, 2001.

This same argument would have news outlets in equal numbers increasing profits of a more balanced media far more than the slight increase in costs to hire unbiased journalists, notwithstanding the extreme rarity of self-reported conservative journalists (Sutton, 2001).

As mentioned above, Tim Groseclose of UCLA and Jeff Milyo of the University of Missouri at Columbia use think tank quotes, in order to estimate the relative position of mass media outlets in the political spectrum. The idea is to trace out which think tanks are quoted by various mass media outlets within news stories, and to match these think tanks with the political position of members of the U.S. Congress who quote them in a non-negative way. Using this procedure, Groseclose and Milyo obtain the stark result that all sampled news providers -except Fox News' Special Report and the Washington Times- are located to the left of the average Congress member, i.e. there are signs of a liberal bias in the US news media. However, the news media also show a remarkable degree of centrism, just because all outlets but one are located –from an ideological point of view- between the average Democrat and average Republican in Congress.

The methods Groseclose and Milyo used to calculate this bias have been criticized by Mark Liberman, a professor of Linguistics at the University of Pennsylvania. Liberman concludes by saying he thinks "that many if not most of the complaints directed against G&M are motivated in part by ideological disagreement – just as much of the praise for their work is motivated by ideological agreement. It would be nice if there were a less politically fraught body of data on which such modeling exercises could be explored."

Sendhil Mullainathan and Andrei Shleifer of Harvard University construct a behavioural model, which is built around the assumption that readers and viewers hold beliefs that they would like to see confirmed by news providers. When news customers share common beliefs, profit-maximizing media outlets find it optimal to select and/or frame stories in order to pander to those beliefs. On the other hand, when beliefs are heterogeneous, news providers differentiate their offer and segment the market, by providing news stories that are slanted towards the two extreme positions in the spectrum of beliefs.

Matthew Gentzkow and Jesse Shapiro of Chicago GSB present another demand-driven theory of mass media bias. If readers and viewers have a priori views on the current state of affairs and are uncertain about the quality of the information about it being provided by media outlets, then the latter have an incentive to slant stories towards their customers' prior beliefs, in order to build and keep a reputation for high-quality journalism. The reason for this is that rational agents would tend to believe that pieces of information that go against their prior beliefs in fact originate from low-quality news providers.

Given that different groups in society have different beliefs, priorities, and interests, to which group would the media tailor its bias? David Stromberg constructs a demand-driven model where media bias arises because different audiences have different effects on media profits. Advertisers pay more for affluent audiences and media may tailor content to attract this audience, perhaps producing a right-wing bias. On the other hand, urban audiences are more profitable to newspapers because of lower delivery costs. Newspapers may for this reason tailor their content to attract the profitable predominantly liberal urban audiences. Finally, because of the increasing returns to scale in news production, small groups such as minorities are less profitable. This biases media content against the interest of minorities.

Jimmy Chan of Shanghai University and Wing Suen of the University of Hong Kong develop a model where media bias arises because the media cannot tell "the whole truth" but are restricted to simple messages, such as political endorsements. In this setting, media bias arises because biased media are more informative; people with a certain political bias prefer media with a similar bias because they can more trust their advice on what actions to take.

The economics empirical literature on mass media bias mainly focuses on the United States.
Steve Ansolabehere, Rebecca Lessem and Jim Snyder of the Massachusetts Institute of Technology analyze the political orientation of endorsements by U.S. newspapers. They find an upward trend in the average propensity to endorse a candidate, and in particular an incumbent one. There are also some changes in the average ideological slant of endorsements: while in the 1940s and in the 1950s there was a clear advantage to Republican candidates, this advantage continuously eroded in subsequent decades, to the extent that in the 1990s the authors find a slight Democratic lead in the average endorsement choice.

John Lott and Kevin Hassett of the American Enterprise Institute study the coverage of economic news by looking at a panel of 389 U.S. newspapers from 1991 to 2004, and from 1985 to 2004 for a subsample comprising the top 10 newspapers and the Associated Press. For each release of official data about a set of economic indicators, the authors analyze how newspapers decide to report on them, as reflected by the tone of the related headlines. The idea is to check whether newspapers display some kind of partisan bias, by giving more positive or negative coverage to the same economic figure, as a function of the political affiliation of the incumbent president. Controlling for the economic data being released, the authors find that there are between 9.6 and 14.7 percent fewer positive stories when the incumbent president is a Republican.

Riccardo Puglisi of the Massachusetts Institute of Technology looks at the editorial choices of the New York Times from 1946 to 1997. He finds that the Times displays Democratic partisanship, with some watchdog aspects. This is the case, because during presidential campaigns the Times systematically gives more coverage to Democratic topics of civil rights, health care, labor and social welfare, but only when the incumbent president is a Republican. These topics are classified as Democratic ones, because Gallup polls show that on average U.S. citizens think that Democratic candidates would be better at handling problems related to them. According to Puglisi, in the post-1960 period the Times displays a more symmetric type of watchdog behaviour, just because during presidential campaigns it also gives more coverage to the typically Republican issue of Defense when the incumbent president is a Democrat, and less so when the incumbent is a Republican.

Alan Gerber and Dean Karlan of Yale University use an experimental approach to examine not whether the media are biased, but whether the media influence political decisions and attitudes. They conduct a randomized control trial just prior to the November 2005 gubernatorial election in Virginia and randomly assign individuals in Northern Virginia to (a) a treatment group that receives a free subscription to the Washington Post, (b) a treatment group that receives a free subscription to the Washington Times, or (c) a control group. They find that those who are assigned to the Washington Post treatment group are eight percentage points more likely to vote for the Democrat in the elections. The report also found that "exposure to either newspaper was weakly linked to a movement away from the Bush administration and Republicans."

Another unaffiliated group, Media Study Group, established seven categories of poor journalistic practice: for example, the journalist stating personal opinion in a report, asserting incorrect facts, applying unequal space or treatment to two sides of a controversial issue; then analyzed The Age Newspaper (Melbourne Australia) for the frequency of infraction of this code of practice. The resultant instances were then analyzed statistically with respect to the frequency they supported one or other side of the two-sided controversial issue under consideration. The goal of this group was to establish a quantitative methodology for the study of bias.

A self-described "progressive" media watchdog group, Fairness and Accuracy in Reporting (FAIR), in consultation with the Survey and Evaluation Research Laboratory at Virginia Commonwealth University, sponsored a 1998 survey in which 141 Washington bureau chiefs and Washington-based journalists were asked a range of questions about how they did their work and about how they viewed the quality of media coverage in the broad area of politics and economic policy. "They were asked for their opinions and views about a range of recent policy issues and debates. Finally, they were asked for demographic and identifying information, including their political orientation". They then compared to the same or similar questions posed with "the public" based on Gallup, and Pew Trust polls. Their study concluded that a majority of journalists, although relatively liberal on social policies, were significantly to the right of the public on economic, labor, health care and foreign policy issues.

This study continues: "we learn much more about the political orientation of news content by looking at sourcing patterns rather than journalists' personal views. As this survey shows, it is government officials and business representatives to whom journalists "nearly always" turn when covering economic policy. Labor representatives and consumer advocates were at the bottom of the list. This is consistent with earlier research on sources. For example, analysts from the non-partisan Brookings Institution and from conservative think tanks such as the Heritage Foundation and the American Enterprise Institute are those most quoted in mainstream news accounts.

In direct contrast to the FAIR survey, in 2014, media communication researcher Jim A. Kuypers published a 40-year longitudinal, aggregate study of the political beliefs and actions of American journalists. In every single category (for instance, social, economic, unions, health care, and foreign policy) he found that nationwide, print and broadcast journalists and editors as a group were "considerably" to the political left of the majority of Americans, and that these political beliefs found their way into news stories. Kuypers concluded, "Do the political proclivities of journalists influence their interpretation of the news? I answer that with a resounding, yes. As part of my evidence, I consider testimony from journalists themselves. ... [A] solid majority of journalists do allow their political ideology to influence their reporting."

Jonathan M. Ladd, who has conducted intensive studies of media trust and media bias, concluded that the primary cause of belief in media bias is media telling their audience that particular media are biased. People who are told that a medium is biased tend to believe that it is biased, and this belief is unrelated to whether that medium is actually biased or not. The only other factor with as strong an influence on belief that media is biased is extensive coverage of celebrities. A majority of people see such media as biased, while at the same time preferring media with extensive coverage of celebrities.

Experimenter's bias

A major problem in studies is experimenter's bias. Research into studies of media bias in the United States shows that liberal experimenters tend to get results that say the media has a conservative bias, while conservatives experimenters tend to get results that say the media has a liberal bias, and those who do not identify themselves as either liberal or conservative get results indicating little bias, or mixed bias.

The study "A Measure of Media Bias" by political scientist Timothy J. Groseclose of UCLA and economist Jeffrey D. Milyo of the University of Missouri-Columbia, purports to rank news organizations in terms of identifying with liberal or conservative values relative to each other. They used the Americans for Democratic Action (ADA) scores as a quantitative proxy for political leanings of the referential organizations. Thus their definition of "liberal" includes the RAND Corporation, a nonprofit research organization with strong ties to the Defense Department. Their work claims to detect a bias towards liberalism in the American media.

Efforts to correct bias

A technique used to avoid bias is the "point/counterpoint" or "round table", an adversarial format in which representatives of opposing views comment on an issue. This approach theoretically allows diverse views to appear in the media. However, the person organizing the report still has the responsibility to choose people who really represent the breadth of opinion, to ask them non-prejudicial questions, and to edit or arbitrate their comments fairly. When done carelessly, a point/counterpoint can be as unfair as a simple biased report, by suggesting that the "losing" side lost on its merits.

Using this format can also lead to accusations that the reporter has created a misleading appearance that viewpoints have equal validity (sometimes called "false balance"). This may happen when a taboo exists around one of the viewpoints, or when one of the representatives habitually makes claims that are easily shown to be inaccurate.

One such allegation of misleading balance came from Mark Halperin, political director of ABC News. He stated in an internal e-mail message that reporters should not "artificially hold George W. Bush and John Kerry 'equally' accountable" to the public interest, and that complaints from Bush supporters were an attempt to "get away with ... renewed efforts to win the election by destroying Senator Kerry." When the conservative web site the Drudge Report published this message, many Bush supporters viewed it as "smoking gun" evidence that Halperin was using ABC to propagandize against Bush to Kerry's benefit, by interfering with reporters' attempts to avoid bias. An academic content analysis of election news later found that coverage at ABC, CBS, and NBC was more favorable toward Kerry than Bush, while coverage at Fox News Channel was more favorable toward Bush.

Scott Norvell, the London bureau chief for Fox News, stated in a May 20, 2005 interview with the Wall Street Journal that:

"Even we at Fox News manage to get some lefties on the air occasionally, and often let them finish their sentences before we club them to death and feed the scraps to Karl Rove and Bill O'Reilly. And those who hate us can take solace in the fact that they aren't subsidizing Bill's bombast; we payers of the BBC license fee don't enjoy that peace of mind.

Fox News is, after all, a private channel and our presenters are quite open about where they stand on particular stories. That's our appeal. People watch us because they know what they are getting. The Beeb's (British Broadcasting Corporation) (BBC) institutionalized leftism would be easier to tolerate if the corporation was a little more honest about it".

Another technique used to avoid bias is disclosure of affiliations that may be considered a possible conflict of interest. This is especially apparent when a news organization is reporting a story with some relevancy to the news organization itself or to its ownership individuals or conglomerate. Often this disclosure is mandated by the laws or regulations pertaining to stocks and securities. Commentators on news stories involving stocks are often required to disclose any ownership interest in those corporations or in its competitors.

In rare cases, a news organization may dismiss or reassign staff members who appear biased. This approach was used in the Killian documents affair and after Peter Arnett's interview with the Iraqi press. This approach is presumed to have been employed in the case of Dan Rather over a story that he ran on 60 Minutes in the month prior to the 2004 election that attempted to impugn the military record of George W. Bush by relying on allegedly fake documents that were provided by Bill Burkett, a retired Lieutenant Colonel in the Texas Army National Guard.

Finally, some countries have laws enforcing balance in state-owned media. Since 1991, the CBC and Radio Canada, its French language counterpart, are governed by the Broadcasting Act. This act states, among other things:

the programming provided by the Canadian broadcasting system should
(i) be varied and comprehensive, providing a balance of information, enlightenment and entertainment for men, women and children of all ages, interests and tastes, (...)
(iv) provide a reasonable opportunity for the public to be exposed to the expression of differing views on matters of public concern

Besides these manual approaches, several (semi-)automated approaches have been developed by social scientists and computer scientists. These approaches identify differences in news coverage, which potentially resulted from media bias, by analyzing the text and meta data, such as author and publishing date. For instance, NewsCube is a news aggregator that extracts key phrases that describe a topic differently. Other approaches make use of text- and meta-data, e.g., matrix-based news aggregation spans a matrix over two dimensions, such as publisher countries (in which articles have been published) and mentioned countries (on which country an article reports). As a result, each cell contains only articles that have been published in one country and that report on another country. Particularly in international news topics, matrix-based news aggregation helps to reveal differences in media coverage between the involved countries.

History

Political bias has been a feature of the mass media since its birth with the invention of the printing press. The expense of early printing equipment restricted media production to a limited number of people. Historians have found that publishers often served the interests of powerful social groups.

John Milton's pamphlet Areopagitica, a Speech for the Liberty of Unlicensed Printing, published in 1644, was one of the first publications advocating freedom of the press.

In the 19th century, journalists began to recognize the concept of unbiased reporting as an integral part of journalistic ethics. This coincided with the rise of journalism as a powerful social force. Even today, though, the most conscientiously objective journalists cannot avoid accusations of bias.

Like newspapers, the broadcast media (radio and television) have been used as a mechanism for propaganda from their earliest days, a tendency made more pronounced by the initial ownership of broadcast spectrum by national governments. Although a process of media deregulation has placed the majority of the western broadcast media in private hands, there still exists a strong government presence, or even monopoly, in the broadcast media of many countries across the globe. At the same time, the concentration of media ownership in private hands, and frequently amongst a comparatively small number of individuals, has also led to accusations of media bias.

There are many examples of accusations of bias being used as a political tool, sometimes resulting in government censorship.

• In the United States, in 1798, Congress passed the Alien and Sedition Acts, which prohibited newspapers from publishing "false, scandalous, or malicious writing" against the government, including any public opposition to any law or presidential act. This act was in effect until 1801.
• During the American Civil War, President Abraham Lincoln accused newspapers in the border states of bias in favor of the Southern cause, and ordered many newspapers closed.
• Anti-Semitic politicians who favored the United States entering World War II on the Nazi side asserted that the international media were controlled by Jews, and that reports of German mistreatment of Jews were biased and without foundation. Hollywood was accused of Jewish bias, and films such as Charlie Chaplin’s The Great Dictator were offered as alleged proof.
• In the 1980s, the South African government accused newspapers of liberal bias and instituted government censorship. In 1989, the newspaper New Nation was closed by the government for three months for publishing anti-apartheid propaganda. Other newspapers were not closed, but were extensively censored.
• In the US during the labor union movement and the civil rights movement, newspapers supporting liberal social reform were accused by conservative newspapers of communist bias. Film and television media were accused of bias in favor of mixing of the races, and many television programs with racially mixed casts, such as I Spy and Star Trek, were not aired on Southern stations.
• During the war between the United States and North Vietnam, Vice President Spiro Agnew accused newspapers of anti-American bias, and in a famous speech delivered in San Diego in 1970, called anti-war protesters "the nattering nabobs of negativism."

Not all accusations of bias are political. Science writer Martin Gardner has accused the entertainment media of anti-science bias. He claims that television programs such as The X-Files promote superstition. In contrast, the Competitive Enterprise Institute, which is funded by businesses, accuses the media of being biased in favor of science and against business interests, and of credulously reporting science that shows that greenhouse gasses cause global warming.

Role of language

Mass media, despite its ability to project worldwide, is limited in its cross-ethnic compatibility by one simple attribute – language. Ethnicity, being largely developed by a divergence in geography, language, culture, genes and similarly, point of view, has the potential to be countered by a common source of information. Therefore, language, in the absence of translation, comprises a barrier to a worldwide community of debate and opinion, although it is also true that media within any given society may be split along class, political or regional lines. Furthermore, if the language is translated, the translator has room to shift a bias by choosing weighed words for translation.

Language may also be seen as a political factor in mass media, particularly in instances where a society is characterized by a large number of languages spoken by its populace. The choice of language of mass media may represent a bias towards the group most likely to speak that language, and can limit the public participation by those who do not speak the language. On the other hand, there have also been attempts to use a common-language mass media to reach out to a large, geographically dispersed population, such as in the use of Arabic language by news channel Al Jazeera.

Many media theorists concerned with language and media bias point towards the media of the United States, a large country where English is spoken by the majority of the population. Some theorists argue that the common language is not homogenizing; and that there still remain strong differences expressed within the mass media. This viewpoint asserts that moderate views are bolstered by drawing influences from the extremes of the political spectrum. In the United States, the national news therefore contributes to a sense of cohesion within the society, proceeding from a similarly informed population. According to this model, most views within society are freely expressed, and the mass media are accountable to the people and tends to reflect the spectrum of opinion.

Language may also introduce a more subtle form of bias. The selection of metaphors and analogies, or the inclusion of personal information in one situation but not another can introduce bias, such as a gender bias. Use of a word with positive or negative connotations rather than a more neutral synonym can form a biased picture in the audience's mind. For example, it makes a difference whether the media calls a group "terrorists" or "freedom fighters" or "insurgents". A 2005 memo to the staff of the CBC states:

Rather than calling assailants "terrorists," we can refer to them as bombers, hijackers, gunmen (if we're sure no women were in the group), militants, extremists, attackers or some other appropriate noun.

In a widely criticized episode, initial online BBC reports of the 7 July 2005 London bombings identified the perpetrators as terrorists, in contradiction to the BBC's internal policy. But by the next day, journalist Tom Gross noted that the online articles had been edited, replacing "terrorists" by "bombers". In another case, March 28, 2007, the BBC paid almost $400,000 in legal fees in a London court to keep an internal memo dealing with alleged anti-Israeli bias from becoming public. The BBC has both been accused of having a pro-Palestinian bias, with many examples cited, including a documentary falsely accusing Israel of developing a nuclear weapon during the second Palestinian intifada in 2000, as well as of having a pro-Israel bias, which it has partially admitted to in a case in 2013.

National and ethnic viewpoint

Many news organizations reflect, or are perceived to reflect in some way, the viewpoint of the geographic, ethnic, and national population that they primarily serve. Media within countries are sometimes seen as being sycophantic or unquestioning about the country's government.

Western media are often criticized in the rest of the world (including eastern Europe, Asia, Africa, and the Middle East) as being pro-Western with regard to a variety of political, cultural and economic issues. Al Jazeera is frequently criticized both in the West and in the Arab world.

The Israeli–Palestinian conflict and wider Arab–Israeli issues are a particularly controversial area, and nearly all coverage of any kind generates accusation of bias from one or both sides. This topic is covered in a separate article.

Anglophone bias in the world media

It has been observed that the world's principal suppliers of news, the news agencies, and the main buyers of news are Anglophone corporations and this gives an Anglophone bias to the selection and depiction of events. Anglophone definitions of what constitutes news are paramount; the news provided originates in Anglophone capitals and responds first to their own rich domestic markets.

Despite the plethora of news services, most news printed and broadcast throughout the world each day comes from only a few major agencies, the three largest of which are the Associated Press, Reuters and Agence France-Presse. Although these agencies are 'global' in the sense of their activities, they each retain significant associations with particular nations, namely the United States (AP), the United Kingdom (Reuters) and France (AFP). Chambers and Tinckell suggest that the so-called global media are agents of Anglophone values which privilege norms of 'competitive individualism, laissez-faire capitalism, parliamentary democracy and consumerism.' They see the presentation of the English language as international as a further feature of Anglophone dominance.

Religious bias

The media are often accused of bias favoring a particular religion or of bias against a particular religion. In some countries, only reporting approved by a state religion is permitted. In other countries, derogatory statements about any belief system are considered hate crimes and are illegal.

According to the Encyclopedia of Social Work (19th edition), the news media play an influential role in the general public's perception of cults. As reported in several studies, the media have depicted cults as problematic, controversial, and threatening from the beginning, tending to favor sensationalistic stories over balanced public debates. It furthers the analysis that media reports on cults rely heavily on police officials and cult "experts" who portray cult activity as dangerous and destructive, and when divergent views are presented, they are often overshadowed by horrific stories of ritualistic torture, sexual abuse, mind control, and other such practices. Furthermore, unfounded allegations, when proved untrue, receive little or no media attention.

In 2012, Huffington Post, columnist Jacques Berlinerblau argued that secularism has often been misinterpreted in the media as another word for atheism, stating that: "Secularism must be the most misunderstood and mangled ism in the American political lexicon. Commentators on the right and the left routinely equate it with Stalinism, Nazism and Socialism, among other dreaded isms. In the United States, of late, another false equation has emerged. That would be the groundless association of secularism with atheism. The religious right has profitably promulgated this misconception at least since the 1970s."

According to Stuart A. Wright, there are six factors that contribute to media bias against minority religions: first, the knowledge and familiarity of journalists with the subject matter; second, the degree of cultural accommodation of the targeted religious group; third, limited economic resources available to journalists; fourth, time constraints; fifth, sources of information used by journalists; and finally, the frond-end/back-end disproportionality of reporting. According to Yale Law professor Stephen Carter, "it has long been the American habit to be more suspicious of—and more repressive toward—religions that stand outside the mainline Protestant-Roman Catholic-Jewish troika that dominates America's spiritual life." As for front-end/back-end disproportionality, Wright says: "news stories on unpopular or marginal religions frequently are predicated on unsubstantiated allegations or government actions based on faulty or weak evidence occurring at the front-end of an event. As the charges weighed in against material evidence, these cases often disintegrate. Yet rarely is there equal space and attention in the mass media given to the resolution or outcome of the incident. If the accused are innocent, often the public is not made aware."

Other influences

The apparent bias of media is not always specifically political in nature. The news media tend to appeal to a specific audience, which means that stories that affect a large number of people on a global scale often receive less coverage in some markets than local stories, such as a public school shooting, a celebrity wedding, a plane crash, a "missing white woman", or similarly glamorous or shocking stories. For example, the deaths of millions of people in an ethnic conflict in Africa might be afforded scant mention in American media, while the shooting of five people in a high school is analyzed in depth. Bias is also known to exist in sports broadcasting; in the United States, broadcasters tend to favor teams on the East Coast, teams in major markets, older and more established teams and leagues, teams based in their respective country (in international sport) and teams that include high-profile celebrity athletes. The reason for these types of bias is a function of what the public wants to watch and/or what producers and publishers believe the public wants to watch.

Bias has also been claimed in instances referred to as conflict of interest, whereby the owners of media outlets have vested interests in other commercial enterprises or political parties. In such cases in the United States, the media outlet is required to disclose the conflict of interest.

However, the decisions of the editorial department of a newspaper and the corporate parent frequently are not connected, as the editorial staff retains freedom to decide what is covered as well as what is not. Biases, real or implied, frequently arise when it comes to deciding what stories will be covered and who will be called for those stories.

Accusations that a source is biased, if accepted, may cause media consumers to distrust certain kinds of statements, and place added confidence on others.

How People View The Media: Two-thirds (67%) said agreed with the statement: "In dealing with political and social issues, news organizations tend to favor one side." That was up 14 points from 53 percent who gave that answer in 1985. Those who believed the media "deal fairly with all sides" fell from 34 percent to 27 percent. "In one of the most telling complaints, a majority (54%) of Americans believe the news media gets in the way of society solving its problems," Pew reported. Republicans "are more likely to say news organizations favor one side than are Democrats or independents (77 percent vs. 58 percent and 69 percent, respectively)." The percentage who felt "news organizations get the facts straight" fell from 55 percent to 37 percent.

Political correctness

From Wikipedia, the free encyclopedia

 

The term political correctness (adjectivally: politically correct; commonly abbreviated to PC or P.C.) is used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in society. Since the late 1980s, the term has come to refer to avoiding language or behavior that can be seen as excluding, marginalizing, or insulting groups of people considered disadvantaged or discriminated against, especially groups defined by sex or race. In public discourse and the media, it is generally used as a pejorative, implying that these policies are excessive.

 The contemporary pejorative usage of the term emerged from conservative criticism of the New Left in the late 20th century. This usage was popularized by a number of articles in The New York Times and other media throughout the 1990s, and was widely used in the debate about Allan Bloom's 1987 book The Closing of the American Mind, and gained further currency in response to Roger Kimball's Tenured Radicals (1990), and conservative author Dinesh D'Souza's 1991 book Illiberal Education, in which he condemned what he saw as liberal efforts to advance self-victimization and multiculturalism through language, affirmative action, and changes to the content of school and university curricula.

Commentators on the political left contend that conservatives use the concept of political correctness to downplay and divert attention from substantively discriminatory behavior against disadvantaged groups. They also argue that the political right enforces its own forms of political correctness to suppress criticism of its favored constituencies and ideologies. The term has played a major role in the United States culture war between liberals and conservatives.

History

The term "politically correct" was used infrequently until the latter part of the 20th century. This earlier use did not communicate the social disapproval usually implied in more recent usage. In 1793, the term "politically correct" appeared in a U.S. Supreme Court judgment of a political lawsuit. The term also had use in other English-speaking countries in the 1800s. William Safire states that the first recorded use of the term in the typical modern sense is by Toni Cade Bambara in the 1970 anthology The Black Woman. The term probably entered use in the United Kingdom around 1975.

Early-to-mid 20th century

In the early-to-mid 20th century, the phrase "politically correct" was used to describe strict adherence to a range of ideological orthodoxies. In 1934, The New York Times reported that Nazi Germany was granting reporting permits "only to pure 'Aryans' whose opinions are politically correct."

As Marxist-Leninist movements gained political power, the phrase came to be associated with accusations of dogmatic application of doctrine, in debates between American Communists and American Socialists. This usage referred to the Communist party line which, in the eyes of the Socialists, provided "correct" positions on all political matters. According to American educator Herbert Kohl, writing about debates in New York in the late 1940s and early 1950s,

The term "politically correct" was used disparagingly, to refer to someone whose loyalty to the CP line overrode compassion, and led to bad politics. It was used by Socialists against Communists, and was meant to separate out Socialists who believed in egalitarian moral ideas from dogmatic Communists who would advocate and defend party positions regardless of their moral substance.

— "Uncommon Differences", The Lion and the Unicorn Journal

1970s

In the 1970s, the American New Left began using the term "politically correct". In the essay The Black Woman: An Anthology (1970), Toni Cade Bambara said that "a man cannot be politically correct and a [male] chauvinist, too." Thereafter, the term was often used as self-critical satire. Debra L. Shultz said that "throughout the 1970s and 1980s, the New Left, feminists, and progressives... used their term 'politically correct' ironically, as a guard against their own orthodoxy in social change efforts." PC is used in the comic book Merton of the Movement, by Bobby London, which was followed by the term ideologically sound, in the comic strips of Bart Dickon. In her essay "Toward a feminist Revolution" (1992) Ellen Willis said: "In the early eighties, when feminists used the term 'political correctness', it was used to refer sarcastically to the anti-pornography movement's efforts to define a 'feminist sexuality'."

Stuart Hall suggests one way in which the original use of the term may have developed into the modern one:

According to one version, political correctness actually began as an in-joke on the left: radical students on American campuses acting out an ironic replay of the Bad Old Days BS (Before the Sixties) when every revolutionary groupuscule had a party line about everything. They would address some glaring examples of sexist or racist behaviour by their fellow students in imitation of the tone of voice of the Red Guards or Cultural Revolution Commissar: "Not very 'politically correct', Comrade!"

1980s and 1990s

Allan Bloom's 1987 book The Closing of the American Mind heralded a debate about "political correctness" in American higher education in the 1980s and 1990s. Professor of English literary and cultural studies at CMU Jeffrey J. Williams wrote that the "assault on ... political correctness that simmered through the Reagan years, gained bestsellerdom with Bloom's Closing of the American Mind."  According to Z.F. Gamson, Bloom's book "attacked the faculty for 'political correctness'." Prof. of Social Work at CSU Tony Platt says the "campaign against 'political correctness'" was launched by Bloom's book in 1987.

An October 1990 New York Times article by Richard Bernstein is credited with popularizing the term. At this time, the term was mainly being used within academia: "Across the country the term p.c., as it is commonly abbreviated, is being heard more and more in debates over what should be taught at the universities". Nexis citations in "arcnews/curnews" reveal only seventy total citations in articles to "political correctness" for 1990; but one year later, Nexis records 1532 citations, with a steady increase to more than 7000 citations by 1994. In May 1991, The New York Times had a follow-up article, according to which the term was increasingly being used in a wider public arena:

What has come to be called "political correctness," a term that began to gain currency at the start of the academic year last fall, has spread in recent months and has become the focus of an angry national debate, mainly on campuses, but also in the larger arenas of American life.

— "Political Correctness: New Bias Test?" – Robert D. McFadden

The previously obscure far-left term became common currency in the lexicon of the conservative social and political challenges against progressive teaching methods and curriculum changes in the secondary schools and universities of the U.S. Policies, behavior, and speech codes that the speaker or the writer regarded as being the imposition of a liberal orthodoxy, were described and criticized as "politically correct". In May 1991, at a commencement ceremony for a graduating class of the University of Michigan, then U.S. President George H.W. Bush used the term in his speech: "The notion of political correctness has ignited controversy across the land. And although the movement arises from the laudable desire to sweep away the debris of racism and sexism and hatred, it replaces old prejudice with new ones. It declares certain topics off-limits, certain expression off-limits, even certain gestures off-limits."

After 1991, its use as a pejorative phrase became widespread amongst conservatives in the US. It became a key term encapsulating conservative concerns about the left in culture and political debate more broadly, as well as in academia. Two articles on the topic in late 1990 in Forbes and Newsweek both used the term "thought police" in their headlines, exemplifying the tone of the new usage, but it was Dinesh D'Souza's Illiberal Education: The Politics of Race and Sex on Campus (1991) which "captured the press's imagination." Similar critical terminology was used by D'Souza for a range of policies in academia around victimization, supporting multiculturalism through affirmative action, sanctions against anti-minority hate speech, and revising curricula (sometimes referred to as "canon busting"). These trends were at least in part a response to multiculturalism and the rise of identity politics, with movements such as feminism, gay rights movements and ethnic minority movements. That response received funding from conservative foundations and think tanks such as the John M. Olin Foundation, which funded several books such as D'Souza's.

Herbert Kohl, in 1992, commented that a number of neoconservatives who promoted the use of the term "politically correct" in the early 1990s were former Communist Party members, and, as a result, familiar with the Marxist use of the phrase. He argued that in doing so, they intended "to insinuate that egalitarian democratic ideas are actually authoritarian, orthodox and Communist-influenced, when they oppose the right of people to be racist, sexist, and homophobic."

During the 1990s, conservative and right-wing politicians, think-tanks, and speakers adopted the phrase as a pejorative descriptor of their ideological enemies – especially in the context of the Culture Wars about language and the content of public-school curricula. Roger Kimball, in Tenured Radicals, endorsed Frederick Crews's view that PC is best described as "Left Eclecticism", a term defined by Kimball as "any of a wide variety of anti-establishment modes of thought from structuralism and poststructuralism, deconstruction, and Lacanian analyst to feminist, homosexual, black, and other patently political forms of criticism."

Liberal commentators have argued that the conservatives and reactionaries who used the term did so in effort to divert political discussion away from the substantive matters of resolving societal discrimination – such as racial, social class, gender, and legal inequality – against people whom conservatives do not consider part of the social mainstream. Jan Narveson wrote that "that phrase was born to live between scare-quotes: it suggests that the operative considerations in the area so called are merely political, steamrolling the genuine reasons of principle for which we ought to be acting..." Commenting in 2001, one such British journalist, Polly Toynbee, said "the phrase is an empty, right-wing smear, designed only to elevate its user", and, in 2010, "the phrase 'political correctness' was born as a coded cover for all who still want to say Paki, spastic, or queer". Another British journalist, Will Hutton, wrote in 2001:

Political correctness is one of the brilliant tools that the American Right developed in the mid–1980s, as part of its demolition of American liberalism.... What the sharpest thinkers on the American Right saw quickly was that by declaring war on the cultural manifestations of liberalism – by levelling the charge of "political correctness" against its exponents – they could discredit the whole political project.

— "Words Really are Important, Mr Blunkett"  —Will Hutton, 2001

Glenn Loury wrote in 1994 that: "to address the subject of "political correctness" when power and authority within the academic community is being contested by parties on either side of that issue, is to invite scrutiny of one's arguments by would-be "friends" and "enemies." Combatants from the left and the right will try to assess whether a writer is "for them" or "against them."

Modern usage

Media

In the US, the term has been widely used in books and journals, but in Britain, usage has been confined mainly to the popular press. Many such authors and popular-media figures, particularly on the right, have used the term to criticize what they see as bias in the media. William McGowan argues that journalists get stories wrong or ignore stories worthy of coverage, because of what McGowan perceives to be their liberal ideologies and their fear of offending minority groups. Robert Novak, in his essay "Political Correctness Has No Place in the Newsroom", used the term to blame newspapers for adopting language use policies that he thinks tend to excessively avoid the appearance of bias. He argued that political correctness in language not only destroys meaning but also demeans the people who are meant to be protected. Authors David Sloan and Emily Hoff claim that in the US, journalists shrug off concerns about political correctness in the newsroom, equating the political correctness criticisms with the old "liberal media bias" label.

Education

Much of the modern debate on the term was sparked by conservative critiques of liberal bias in academia and education, and conservatives have used it as a major line of attack since. University of Pennsylvania professor Alan Charles Kors and lawyer Harvey A. Silverglate connect speech codes in US universities to philosopher Herbert Marcuse. They claim that speech codes create a "climate of repression", arguing that they are based on "Marcusean logic". The speech codes, "mandate a redefined notion of "freedom", based on the belief that the imposition of a moral agenda on a community is justified", a view which, "requires less emphasis on individual rights and more on assuring "historically oppressed" persons the means of achieving equal rights." Kors and Silverglate later established the Foundation for Individual Rights in Education (FIRE), which campaigns against infringement of rights of due process, in particular "speech codes".^{[58][unreliable source?]} Similarly, a common conservative criticism of higher education in the United States is that the political views of the faculty are much more liberal than the general population, and that this situation contributes to an atmosphere of political correctness.

Science

Groups who oppose certain generally accepted scientific views about evolution, second-hand tobacco smoke, AIDS, global warming, race, and other politically contentious scientific matters have used the term "political correctness" to describe what they view as unwarranted rejection of their perspective on these issues by a scientific community they feel is corrupted by liberal politics.

Conservative political correctness

"Political correctness" is a label typically used to describe liberal terms and actions, but not for equivalent attempts to mold language and behavior on the right. However, the term "right-wing political correctness" is sometimes applied by commentators, especially when drawing parallels: in 1995, one author used the term "conservative correctness" arguing, in relation to higher education, that "critics of political correctness show a curious blindness when it comes to examples of conservative correctness. Most often, the case is entirely ignored or censorship of the Left is justified as a positive virtue. [...] A balanced perspective was lost, and everyone missed the fact that people on all sides were sometimes censored."

In 2003, French fries and French toast were renamed "Freedom fries" and "Freedom toast" in three U.S. House of Representatives cafeterias in response to France's opposition to the proposed invasion of Iraq; this was described as "polluting the already confused concept of political correctness." In 2004, then Australian Labor leader Mark Latham described conservative calls for "civility" in politics as "the new political correctness."

In 2012, Paul Krugman wrote: "the big threat to our discourse is right-wing political correctness, which – unlike the liberal version – has lots of power and money behind it. And the goal is very much the kind of thing Orwell tried to convey with his notion of Newspeak: to make it impossible to talk, and possibly even think, about ideas that challenge the established order."

After Mike Pence was booed at a November 2016 performance of Hamilton, president-elect Trump called it harassment and asked for "safe place". Chrissy Teigen commented that it was "the very thing him [sic] and his supporters make fun of as liberal political correctness."

Alex Nowrasteh of the Cato Institute defined the right's own version of political correctness as “patriotic correctness”. Vox editor Dara Lind summarized the definition as "a brand of right-wing hypersensitivity that gets just as offended by insults to American pride and patriotism (like protests against the president-elect or “The Star-Spangled Banner”) as any college activist gets over insults to diversity." Jim Geraghty of National Review replied to Nowrasteh, stating that "There is no right-wing equivalent to political correctness."

2016 US presidential election

In 2015 and 2016, leading up to the 2016 United States presidential election, Republican candidate Donald Trump used political correctness as a common target in his rhetoric. According to Trump, Barack Obama and Hillary Clinton were willing to let ordinary Americans suffer because their first priority was political correctness.

In the Huffington Post, Eric Mink characterized Trump's concept of "political correctness":

Political correctness is a controversial social force in a nation with a constitutional guarantee of freedom of expression, and it raises legitimate issues well worth discussing and debating. But that’s not what Trump is doing. He’s not a rebel speaking unpopular truths to power. He’s not standing up for honest discussions of deeply contentious issues. He’s not out there defying rules handed down by elites to control what we say. All Trump’s defying is common decency.

Following the 2016 election, Los Angeles Times columnist Jessica Roy wrote that "political correctness" is one of the key terms used by the American alt-right.

As a conspiracy theory

Some conservative commentators in the West argue that "political correctness" and multiculturalism are part of a conspiracy with the ultimate goal of undermining Judeo-Christian values. This theory, which holds that political correctness originates from the critical theory of the Frankfurt School as part of a conspiracy that its proponents call "Cultural Marxism", is generally known as the Frankfurt School conspiracy theory by academics. The theory originated with Michael Minnicino's 1992 essay "New Dark Age: Frankfurt School and 'Political Correctness'", published in a Lyndon LaRouche movement journal. In 2001, conservative commentator Patrick Buchanan wrote in The Death of the West that "political correctness is cultural Marxism", and that "its trademark is intolerance".

False accusations

In the United States, left forces of "political correctness" have been blamed for censorship, with Time citing campaigns against violence on network television as contributing to a "mainstream culture [which] has become cautious, sanitized, scared of its own shadow" because of "the watchful eye of the p.c. police", even though in John Wilson's view protests and advertiser boycotts targeting TV shows are generally organized by right-wing religious groups campaigning against violence, sex, and depictions of homosexuality on television.

In the United Kingdom, some newspapers reported that a nursery school had altered the nursery rhyme "Baa Baa Black Sheep" to read "Baa Baa Rainbow Sheep" and had banned the original. But it was later reported that in fact the Parents and Children Together (PACT) nursery had the children "turn the song into an action rhyme.... They sing happy, sad, bouncing, hopping, pink, blue, black and white sheep etc." This story was widely circulated and later extended to suggest that other language bans applied to the terms "black coffee" and "blackboard". Private Eye magazine reported that similar stories had been published in the British press since The Sun first ran them in 1986.

Satirical use

Political correctness is often satirized, for example in The PC Manifesto (1992) by Saul Jerushalmy and Rens Zbignieuw X, and Politically Correct Bedtime Stories (1994) by James Finn Garner, which presents fairy tales re-written from an exaggerated politically correct perspective. In 1994, the comedy film PCU took a look at political correctness on a college campus.

Other examples include the television program Politically Incorrect, George Carlin’s "Euphemisms" routine, and The Politically Correct Scrapbook. The popularity of the South Park cartoon program led to the creation of the term "South Park Republican" by Andrew Sullivan, and later the book South Park Conservatives by Brian C. Anderson. In its Season 19 (2015), South Park introduced the character PC Principal, who embodies the principle, to poke fun at the principle of political correctness.

The Colbert Report's host Stephen Colbert often talked, satirically, about the "PC Police".

Usage in selected regions

Canada

Graham Good, an academic at the University of British Columbia, wrote that the term was widely used in debates on university education in Canada. Writing about a 1995 report on the Political Science department at his university, he concluded: "Political correctness" has become a popular phrase because it catches a certain kind of self-righteous and judgmental tone in some and a pervasive anxiety in others – who, fearing that they may do something wrong, adjust their facial expressions, and pause in their speech to make sure they are not doing or saying anything inappropriate. The climate this has created on campuses is at least as bad in Canada as in the United States.

Hong Kong

In Hong Kong, as the 1997 handover drew nearer, greater control over the press was exercised by both owners and the Chinese state. This had a direct impact on news coverage of relatively sensitive political issues. The Chinese authorities exerted pressure on individual newspapers to take pro-Beijing stances on controversial issues. Tung Chee-hwa's policy advisers and senior bureaucrats increasingly linked their actions and remarks to "political correctness." Zhaojia Liu and Siu-kai Lau, writing in The first Tung Chee-hwa administration : the first five years of the Hong Kong Special Administrative Region, said that "Hong Kong has traditionally been characterized as having freedom of speech and freedom of press, but that an unintended consequence of emphasizing political 'correctness' is to limit the space for such freedom of expression."

New Zealand

In New Zealand, controversies over PC surfaced during the 1990s regarding the social studies school curriculum.

Propaganda

From Wikipedia, the free encyclopedia

Propaganda is information that is not objective and is used primarily to influence an audience and further an agenda, often by presenting facts selectively to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is presented. Propaganda is often associated with material prepared by governments, but activist groups, companies and the media can also produce propaganda.

In the twentieth century, the term propaganda has often been associated with a manipulative approach, but propaganda historically was a neutral descriptive term.

A wide range of materials and media are used for conveying propaganda messages, which changed as new technologies were invented, including paintings, cartoons, posters, pamphlets, films, radio shows, TV shows, and websites. Propaganda is now moving into a digital age utillizing bots, algorithms, to create computational propaganda and spread online fake or biased news using social media.

In a 1929 literary debate with Edward Bernays, Everett Dean Martin argues that, “Propaganda is making puppets of us. We are moved by hidden strings which the propagandist manipulates.”

Etymology

Propaganda is a modern Latin word, the gerundive form of propagare, meaning to spread or to propagate, thus propaganda means that which is to be propagated. Originally this word derived from a new administrative body of the Catholic church (congregation) created in 1622, called the Congregatio de Propaganda Fide (Congregation for Propagating the Faith), or informally simply Propaganda. Its activity was aimed at "propagating" the Catholic faith in non-Catholic countries.

From the 1790s, the term began being used also to refer to propaganda in secular activities. The term began taking a pejorative or negative connotation in the mid-19th century, when it was used in the political sphere.

History

Primitive forms of propaganda have been a human activity as far back as reliable recorded evidence exists. The Behistun Inscription (c. 515 BC) detailing the rise of Darius I to the Persian throne is viewed by most historians as an early example of propaganda. Another striking example of propaganda during Ancient History is the last Roman civil wars (44-30 BC) during which Octavian and Mark Antony blame each other for obscure and degrading origins, cruelty, cowardice, oratorical and literary incompetence, debaucheries, luxury, drunkenness and other slanders. This defamation took the form of uituperatio (Roman rhetorical genre of the invective) which was decisive for shaping the Roman public opinion at this time.

Propaganda during the Reformation, helped by the spread of the printing press throughout Europe, and in particular within Germany, caused new ideas, thoughts, and doctrine to be made available to the public in ways that had never been seen before the 16th century. During the era of the American Revolution, the American colonies had a flourishing network of newspapers and printers who specialized in the topic on behalf of the Patriots (and to a lesser extent on behalf of the Loyalists).

A propaganda newspaper clipping that refers to the Bataan Death March in 1942

The first large-scale and organised propagation of government propaganda was occasioned by the outbreak of war in 1914. After the defeat of Germany in the First World War, military officials such as Erich Ludendorff suggested that British propaganda had been instrumental in their defeat. Adolf Hitler came to echo this view, believing that it had been a primary cause of the collapse of morale and the revolts in the German home front and Navy in 1918 (see also: Dolchstoßlegende). In Mein Kampf (1925) Hitler expounded his theory of propaganda, which provided a powerful base for his rise to power in 1933. Historian Robert Ensor explains that "Hitler...puts no limit on what can be done by propaganda; people will believe anything, provided they are told it often enough and emphatically enough, and that contradicters are either silenced or smothered in calumny." Most propaganda in Nazi Germany was produced by the Ministry of Public Enlightenment and Propaganda under Joseph Goebbels. World War II saw continued use of propaganda as a weapon of war, building on the experience of WWI, by Goebbels and the British Political Warfare Executive, as well as the United States Office of War Information.

Anti-religious Soviet propaganda poster, the Russian text reads "Ban Religious Holidays!"

In the early 20th century, the invention of motion pictures gave propaganda-creators a powerful tool for advancing political and military interests when it came to reaching a broad segment of the population and creating consent or encouraging rejection of the real or imagined enemy. In the years following the October Revolution of 1917, the Soviet government sponsored the Russian film industry with the purpose of making propaganda films (e.g. the 1925 film The Battleship Potemkin glorifies Communist ideals.) In WWII, Nazi filmmakers produced highly emotional films to create popular support for occupying the Sudetenland and attacking Poland. The 1930s and 1940s, which saw the rise of totalitarian states and the Second World War, are arguably the "Golden Age of Propaganda". Leni Riefenstahl, a filmmaker working in Nazi Germany, created one of the best-known propaganda movies, Triumph of the Will. In the US, animation became popular, especially for winning over youthful audiences and aiding the U.S. war effort, e.g.,Der Fuehrer's Face (1942), which ridicules Hitler and advocates the value of freedom. US war films in the early 1940s were designed to create a patriotic mindset and convince viewers that sacrifices needed to be made to defeat the Axis Powers. Polish filmmakers in Great Britain created anti-nazi color film Calling mr. Smith (1943) about current nazi crimes in occupied Europe and about lies of nazi propaganda.

The West and the Soviet Union both used propaganda extensively during the Cold War. Both sides used film, television, and radio programming to influence their own citizens, each other, and Third World nations. George Orwell's novels Animal Farm and Nineteen Eighty-Four are virtual textbooks on the use of propaganda. During the Cuban Revolution, Fidel Castro stressed the importance of propaganda. Propaganda was used extensively by Communist forces in the Vietnam War as means of controlling people's opinions.

During the Yugoslav wars, propaganda was used as a military strategy by governments of Federal Republic of Yugoslavia and Croatia. Propaganda was used to create fear and hatred, and particularly incite the Serb population against the other ethnicities (Bosniaks, Croats, Albanians and other non-Serbs). Serb media made a great effort in justifying, revising or denying mass war crimes committed by Serb forces during these wars.

Public perceptions

In the early 20th century the term propaganda was used by the founders of the nascent public relations industry to refer to their people. This image died out around the time of World War II, as the industry started to avoid the word, given the pejorative connotation it had acquired. Literally translated from the Latin gerundive as "things that must be disseminated", in some cultures the term is neutral or even positive, while in others the term has acquired a strong negative connotation. The connotations of the term "propaganda" can also vary over time. For example, in Portuguese and some Spanish language speaking countries, particularly in the Southern Cone, the word "propaganda" usually refers to the most common manipulative media — "advertising".

Poster of the 19th-century Scandinavist movement

In English, propaganda was originally a neutral term for the dissemination of information in favor of any given cause. During the 20th century, however, the term acquired a thoroughly negative meaning in western countries, representing the intentional dissemination of often false, but certainly "compelling" claims to support or justify political actions or ideologies. According to Harold Lasswell, the term began to fall out of favor due to growing public suspicion of propaganda in the wake of its use during World War I by the Creel Committee in the United States and the Ministry of Information in Britain: Writing in 1928, Lasswell observed, "In democratic countries the official propaganda bureau was looked upon with genuine alarm, for fear that it might be suborned to party and personal ends. The outcry in the United States against Mr. Creel's famous Bureau of Public Information (or 'Inflammation') helped to din into the public mind the fact that propaganda existed. … The public's discovery of propaganda has led to a great of lamentation over it. Propaganda has become an epithet of contempt and hate, and the propagandists have sought protective coloration in such names as 'public relations council,' 'specialist in public education,' 'public relations adviser.' "

The term is essentially contested and some have argued for a neutral definition arguing that ethics depend on intent and context, others define it as necessarily unethical and negative. Dr Emma Briant defines it as "the deliberate manipulation of representations (including text, pictures, video, speech etc.) with the intention of producing any effect in the audience (e.g. action or inaction; reinforcement or transformation of feelings, ideas, attitudes or behaviours) that is desired by the propagandist.

Types

Identifying propaganda has always been a problem. The main difficulties have involved differentiating propaganda from other types of persuasion, and avoiding a biased approach. Richard Alan Nelson provides a definition of the term: "Propaganda is neutrally defined as a systematic form of purposeful persuasion that attempts to influence the emotions, attitudes, opinions, and actions of specified target audiences for ideological, political or commercial purposes through the controlled transmission of one-sided messages (which may or may not be factual) via mass and direct media channels." The definition focuses on the communicative process involved — or more precisely, on the purpose of the process, and allow "propaganda" to be considered objectively and then interpreted as positive or negative behavior depending on the perspective of the viewer or listener.

Propaganda poster in North Korean primary school

According to historian Zbyněk Zeman, propaganda is defined as either white, grey or black. White propaganda openly discloses its source and intent. Grey propaganda has an ambiguous or non-disclosed source or intent. Black propaganda purports to be published by the enemy or some organization besides its actual origins (compare with black operation, a type of clandestine operation in which the identity of the sponsoring government is hidden). In scale, these different types of propaganda can also be defined by the potential of true and correct information to compete with the propaganda. For example, opposition to white propaganda is often readily found and may slightly discredit the propaganda source. Opposition to grey propaganda, when revealed (often by an inside source), may create some level of public outcry. Opposition to black propaganda is often unavailable and may be dangerous to reveal, because public cognizance of black propaganda tactics and sources would undermine or backfire the very campaign the black propagandist supported.

Propaganda poster in North Korea

The propagandist seeks to change the way people understand an issue or situation for the purpose of changing their actions and expectations in ways that are desirable to the interest group. Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the rank and file members who help to disseminate the propaganda.

Religious

Propaganda was often used to influence opinions and beliefs on religious issues, particularly during the split between the Roman Catholic Church and the Protestant churches.

More in line with the religious roots of the term, propaganda is also used widely in the debates about new religious movements (NRMs), both by people who defend them and by people who oppose them. The latter pejoratively call these NRMs cults. Anti-cult activists and Christian countercult activists accuse the leaders of what they consider cults of using propaganda extensively to recruit followers and keep them. Some social scientists, such as the late Jeffrey Hadden, and CESNUR affiliated scholars accuse ex-members of "cults" and the anti-cult movement of making these unusual religious movements look bad without sufficient reasons.

Wartime

A US Office for War Information poster uses stereotyped imagery to encourage Americans to work hard to contribute to the war effort

In post–World War II usage of the word "propaganda" more typically refers to political or nationalist uses of these techniques or to the promotion of a set of ideas.

Propaganda is a powerful weapon in war; it is used to dehumanize and create hatred toward a supposed enemy, either internal or external, by creating a false image in the mind of soldiers and citizens. This can be done by using derogatory or racist terms (e.g., the racist terms "Jap" and "gook" used during World War II and the Vietnam War, respectively), avoiding some words or language or by making allegations of enemy atrocities. Most propaganda efforts in wartime require the home population to feel the enemy has inflicted an injustice, which may be fictitious or may be based on facts (e.g., the sinking of the passenger ship RMS Lusitania by the German Navy in World War I). The home population must also believe that the cause of their nation in the war is just. In NATO doctrine, propaganda is defined as "Any information, ideas, doctrines, or special appeals disseminated to influence the opinion, emotions, attitudes, or behaviour of any specified group in order to benefit the sponsor either directly or indirectly." Within this perspective, information provided does not need to be necessarily false, but must be instead relevant to specific goals of the "actor" or "system" that performs it.

Propaganda is also one of the methods used in psychological warfare, which may also involve false flag operations in which the identity of the operatives is depicted as those of an enemy nation (e.g., The Bay of Pigs invasion used CIA planes painted in Cuban Air Force markings). The term propaganda may also refer to false information meant to reinforce the mindsets of people who already believe as the propagandist wishes (e.g., During the First World War, the main purpose of British propaganda was to encourage men join the army, and women to work in the country’s industry. The propaganda posters were used, because radios and TVs were not very common at that time.). The assumption is that, if people believe something false, they will constantly be assailed by doubts. Since these doubts are unpleasant, people will be eager to have them extinguished, and are therefore receptive to the reassurances of those in power. For this reason propaganda is often addressed to people who are already sympathetic to the agenda or views being presented. This process of reinforcement uses an individual's predisposition to self-select "agreeable" information sources as a mechanism for maintaining control over populations.

Britannia arm-in-arm with Uncle Sam symbolizes the British-American alliance in World War I.

Propaganda may be administered in insidious ways. For instance, disparaging disinformation about the history of certain groups or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact", even though no one repeating the myth is able to point to an authoritative source. The disinformation is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media. Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks or ignore the experience of others.
In the Soviet Union during the Second World War, the propaganda designed to encourage civilians was controlled by Stalin, who insisted on a heavy-handed style that educated audiences easily saw was inauthentic. On the other hand, the unofficial rumours about German atrocities were well founded and convincing. Stalin was a Georgian who spoke Russian with a heavy accent. That would not do for a national hero so starting in the 1930s all new visual portraits of Stalin were retouched to erase his Georgian facial characteristics and make him a more generalized Soviet hero. Only his eyes and famous mustache remained unaltered. Zhores Medvedev and Roy Medvedev say his "majestic new image was devised appropriately to depict the leader of all times and of all peoples."

Article 20 of the International Covenant on Civil and Political Rights prohibits any propaganda for war as well as any advocacy of national or religious hatred that constitutes incitement to discrimination, hostility or violence by law.

Naturally, the common people don't want war; neither in Russia nor in England nor in America, nor for that matter in Germany. That is understood. But, after all, it is the leaders of the country who determine the policy and it is always a simple matter to drag the people along, whether it is a democracy or a fascist dictatorship or a Parliament or a Communist dictatorship. The people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked and denounce the pacifists for lack of patriotism and exposing the country to danger. It works the same way in any country.

— Hermann Göring

Advertising

Propaganda shares techniques with advertising and public relations, each of which can be thought of as propaganda that promotes a commercial product or shapes the perception of an organization, person, or brand.

World War I propaganda poster for enlistment in the U.S. Army

Journalistic theory generally holds that news items should be objective, giving the reader an accurate background and analysis of the subject at hand. On the other hand, advertisements evolved from the traditional commercial advertisements to include also a new type in the form of paid articles or broadcasts disguised as news. These generally present an issue in a very subjective and often misleading light, primarily meant to persuade rather than inform. Normally they use only subtle propaganda techniques and not the more obvious ones used in traditional commercial advertisements. If the reader believes that a paid advertisement is in fact a news item, the message the advertiser is trying to communicate will be more easily "believed" or "internalized". Such advertisements are considered obvious examples of "covert" propaganda because they take on the appearance of objective information rather than the appearance of propaganda, which is misleading. Federal law specifically mandates that any advertisement appearing in the format of a news item must state that the item is in fact a paid advertisement.

Politics

Propaganda has become more common in political contexts, in particular to refer to certain efforts sponsored by governments, political groups, but also often covert interests. In the early 20th century, propaganda was exemplified in the form of party slogans. Propaganda also has much in common with public information campaigns by governments, which are intended to encourage or discourage certain forms of behavior (such as wearing seat belts, not smoking, not littering and so forth). Again, the emphasis is more political in propaganda. Propaganda can take the form of leaflets, posters, TV and radio broadcasts and can also extend to any other medium. In the case of the United States, there is also an important legal (imposed by law) distinction between advertising (a type of overt propaganda) and what the Government Accountability Office (GAO), an arm of the United States Congress, refers to as "covert propaganda".

Roderick Hindery argues that propaganda exists on the political left, and right, and in mainstream centrist parties. Hindery further argues that debates about most social issues can be productively revisited in the context of asking "what is or is not propaganda?" Not to be overlooked is the link between propaganda, indoctrination, and terrorism/counterterrorism. He argues that threats to destroy are often as socially disruptive as physical devastation itself.

Anti-communist propaganda in a 1947 comic book published by the Catechetical Guild Educational Society warning of "the dangers of a Communist takeover"

Since 9/11 and the appearance of greater media fluidity, propaganda institutions, practices and legal frameworks have been evolving in the US and Britain. Dr Emma Louise Briant shows how this included expansion and integration of the apparatus cross-government and details attempts to coordinate the forms of propaganda for foreign and domestic audiences, with new efforts in strategic communication. These were subject to contestation within the US Government, resisted by Pentagon Public Affairs and critiqued by some scholars. The National Defense Authorization Act for Fiscal Year 2013 (section 1078 (a)) amended the US Information and Educational Exchange Act of 1948 (popularly referred to as the Smith-Mundt Act) and the Foreign Relations Authorization Act of 1987, allowing for materials produced by the State Department and the Broadcasting Board of Governors (BBG) to be released within U.S. borders for the Archivist of the United States. The Smith-Mundt Act, as amended, provided that “the Secretary and the Broadcasting Board of Governors shall make available to the Archivist of the United States, for domestic distribution, motion pictures, films, videotapes, and other material 12 years after the initial dissemination of the material abroad (...) Nothing in this section shall be construed to prohibit the Department of State or the Broadcasting Board of Governors from engaging in any medium or form of communication, either directly or indirectly, because a United States domestic audience is or may be thereby exposed to program material, or based on a presumption of such exposure.” Public concerns were raised upon passage due to the relaxation of prohibitions of domestic propaganda in the United States.

Techniques

Anti-capitalist propaganda

Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, radio, television, and posters. Some propaganda campaigns follow a strategic transmission pattern to indoctrinate the target group. This may begin with a simple transmission, such as a leaflet or advertisement dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hot line, radio program, etc. (as it is seen also for selling purposes among other goals). The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to opinion leader through indoctrination.

A number of techniques based in social psychological research are used to generate propaganda. Many of these same techniques can be found under logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid.

Some time has been spent analyzing the means by which the propaganda messages are transmitted. That work is important but it is clear that information dissemination strategies become propaganda strategies only when coupled with propagandistic messages. Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread.

Models

Social psychology

Public reading of the anti-Semitic newspaper Der Stürmer, Worms, Germany, 1935

The field of social psychology includes the study of persuasion. Social psychologists can be sociologists or psychologists. The field includes many theories and approaches to understanding persuasion. For example, communication theory points out that people can be persuaded by the communicator's credibility, expertise, trustworthiness, and attractiveness. The elaboration likelihood model as well as heuristic models of persuasion suggest that a number of factors (e.g., the degree of interest of the recipient of the communication), influence the degree to which people allow superficial factors to persuade them. Nobel Prize–winning psychologist Herbert A. Simon won the Nobel prize for his theory that people are cognitive misers. That is, in a society of mass information, people are forced to make decisions quickly and often superficially, as opposed to logically.

According to William W. Biddle's 1931 article "A psychological definition of propaganda", "[t]he four principles followed in propaganda are: (1) rely on emotions, never argue; (2) cast propaganda into the pattern of "we" versus an "enemy"; (3) reach groups as well as individuals; (4) hide the propagandist as much as possible."

Herman and Chomsky

Early 20th-century depiction of a "European Anarchist" attempting to destroy the Statue of Liberty

The propaganda model is a theory advanced by Edward S. Herman and Noam Chomsky which argues systemic biases in the mass media and seeks to explain them in terms of structural economic causes:

The 20th century has been characterized by three developments of great political importance: the growth of democracy, the growth of corporate power, and the growth of corporate propaganda as a means of protecting corporate power against democracy.

First presented in their 1988 book Manufacturing Consent: the Political Economy of the Mass Media, the propaganda model views the private media as businesses selling a product — readers and audiences (rather than news) — to other businesses (advertisers) and relying primarily on government and corporate information and propaganda. The theory postulates five general classes of "filters" that determine the type of news that is presented in news media: Ownership of the medium, the medium's Funding, Sourcing of the news, Flak, and anti-communist ideology.

The first three (ownership, funding, and sourcing) are generally regarded by the authors as being the most important. Although the model was based mainly on the characterization of United States media, Chomsky and Herman believe the theory is equally applicable to any country that shares the basic economic structure and organizing principles the model postulates as the cause of media bias.

Children

A 1938 propaganda of the New State depicting Brazilian President Getúlio Vargas flanked by children. The text on the bottom right of this poster translates as: "Children! Learning, at home and in school, the cult of the Fatherland, you will bring all chances of success to life. Only love builds and, strongly loving Brazil, you will lead it to the greatest of destinies among Nations, fulfilling the desires of exaltation nestled in every Brazilian heart."

 

Poster promoting the Nicaraguan Sandinistas. The text reads: "Sandinista children: Toño, Delia and Rodolfo are in the Association of Sandinista Children. Sandinista children use a neckerchief. They participate in the revolution and are very studious."

Of all the potential targets for propaganda, children are the most vulnerable because they are the least prepared with the critical reasoning and contextual comprehension they need to determine whether a message is propaganda or not. The attention children give their environment during development, due to the process of developing their understanding of the world, causes them to absorb propaganda indiscriminately. Also, children are highly imitative: studies by Albert Bandura, Dorothea Ross and Sheila A. Ross in the 1960s indicated that, to a degree, socialization, formal education and standardized television programming can be seen as using propaganda for the purpose of indoctrination. The use of propaganda in schools was highly prevalent during the 1930s and 1940s in Germany, as well as in Stalinist Russia. John Taylor Gatto asserts that modern schooling in the USA is designed to "dumb us down" in order to turn children into material suitable to work in factories. This ties into the Herman & Chomsky thesis of rise of Corporate Power, and its use in creating educational systems which serve its purposes against those of democracy.

Anti-Semitic propaganda for children

In Nazi Germany, the education system was thoroughly co-opted to indoctrinate the German youth with anti-Semitic ideology. This was accomplished through the National Socialist Teachers League, of which 97% of all German teachers were members in 1937. The League encouraged the teaching of racial theory. Picture books for children such as Don't Trust A Fox in A Green Meadow or The Word of A Jew, Der Giftpilz (translated into English as The Poisonous Mushroom) and The Poodle-Pug-Dachshund-Pincher were widely circulated (over 100,000 copies of Don't Trust A Fox... were circulated during the late 1930s) and contained depictions of Jews as devils, child molesters and other morally charged figures. Slogans such as "Judas the Jew betrayed Jesus the German to the Jews" were recited in class. The following is an example of a propagandistic math problem recommended by the National Socialist Essence of Education: "The Jews are aliens in Germany—in 1933 there were 66,606,000 inhabitants in the German Reich, of whom 499,682 (.75%) were Jews."