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In political communication, the phrase "you're either with us, or against us" and similar variations are used to depict situations as being polarized and to force witnesses, bystanders, or others unaligned with some form of pre-existing conflict to either become allies of the speaking party or lose favor. The implied consequence of not joining the team effort is to be deemed an enemy. An example is the statement of the former US President George W. Bush, who said after 9/11 at the launch of his anti-terrorism campaign in the form "Every nation, in every region, now has a decision to make. Either you are with us, or you are with the terrorists."

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