Cultural heritage

m Wikipedia, the free encyclopedia

Roman ruins with a prophet, by Giovanni Pannini, 1751. The artistic cultural heritage of the Roman Empire served as a foundation for later Western culture, particularly via the Renaissance and Neoclassicism (as exemplified here).

Cultural heritage is the heritage of tangible and intangible heritage assets of a group or society that is inherited from past generations. Not all heritages of past generations are "heritage"; rather, heritage is a product of selection by society.

Cultural heritage includes tangible culture (such as buildings, monuments, landscapes, archive materials, books, works of art, and artifacts), intangible culture (such as folklore, traditions, language, and knowledge), and natural heritage (including culturally significant landscapes, and biodiversity). The term is often used in connection with issues relating to the protection of indigenous intellectual property.

The deliberate act of keeping cultural heritage from the present for the future is known as preservation (American English) or conservation (British English), which cultural and historical ethnic museums and cultural centers promote, though these terms may have more specific or technical meanings in the same contexts in the other dialect. Preserved heritage has become an anchor of the global tourism industry, a major contributor of economic value to local communities.

Legal protection of cultural property comprises a number of international agreements and national laws. United Nations, UNESCO and Blue Shield International deal with the protection of cultural heritage. This also applies to the integration of United Nations peacekeeping.

Types of heritage

See also: Indigenous intellectual property

Cultural property

See also: Material culture

Cultural property includes the physical, or "tangible" cultural heritage, such as artworks. These are generally split into two groups of movable and immovable heritage. Immovable heritage includes buildings (which themselves may include installed art such as organs, stained glass windows, and frescos), large industrial installations, residential projects or other historic places and monuments. Moveable heritage includes books, documents, moveable artworks, machines, clothing, and other artifacts, that are considered worthy of preservation for the future. These include objects significant to the archaeology, architecture, science or technology of a specified culture.

Aspects and disciplines of the preservation and conservation of tangible culture include:

• Museology
• Archival science
• Conservation (cultural heritage)
  • Art conservation
  • Archaeological conservation
  • Architectural conservation
  • Film preservation
  • Phonograph record preservation
• Digital preservation

Intangible culture

The Grandfather tells a story, by Albert Anker, c. 1884.

Main article: Intangible cultural heritage

See also: Cultural expressions

"Intangible cultural heritage" consists of non-physical aspects of a particular culture, more often maintained by social customs during a specific period in history. The concept includes the ways and means of behavior in a society, and the often formal rules for operating in a particular cultural climate. These include social values and traditions, customs and practices, aesthetic and spiritual beliefs, artistic expression, language and other aspects of human activity. The significance of physical artifacts can be interpreted as an act against the backdrop of socioeconomic, political, ethnic, religious and philosophical values of a particular group of people. Naturally, intangible cultural heritage is more difficult to preserve than physical objects.

Aspects of the preservation and conservation of cultural intangibles include:

• folklore
• oral history
• language preservation

Natural heritage

See also: Conservation movement

"Natural heritage" is also an important part of a society's heritage, encompassing the countryside and natural environment, including flora and fauna, scientifically known as biodiversity, as well as geological elements (including mineralogical, geomorphological, paleontological, etc.), scientifically known as geodiversity. These kind of heritage sites often serve as an important component in a country's tourist industry, attracting many visitors from abroad as well as locally. Heritage can also include cultural landscapes (natural features that may have cultural attributes).

Aspects of the preservation and conservation of natural heritage include:

• Rare breeds conservation
• Heirloom plants

Digital heritage

See also: Digital preservation

Digital heritage is made up of computer-based materials such as texts, databases, images, sounds and software being retained for future generations. Digital heritage includes physical objects such as documents which have been digitized for retention and artifacts which are "born digital", i.e. originally created digitally and having no physical form.

Protection of cultural heritage

History

There have been examples of respect for the cultural assets of enemies since ancient times. The roots of today's legal situation for the precise protection of cultural heritage also lie in some of Austria's ruler Maria Theresa (1717 - 1780) decided Regulations and the demands of the Congress of Vienna (1814/15) not to remove works of art from their place of origin in the war. The process continued at the end of the 19th century when, in 1874 (in Brussels), at least a draft international agreement on the laws and customs of war was agreed. 25 years later, in 1899, an international peace conference was held in the Netherlands on the initiative of Tsar Nicholas II of Russia, with the aim of revising the declaration (which was never ratified) and adopting a convention. The Hague Conventions of 1899 and 1907 also significantly advanced international law and laid down the principle of the immunity of cultural property. Three decades later, in 1935, the preamble to the Treaty on the Protection of Artistic and Scientific Institutions (Roerich Pact) was formulated. On the initiative of UNESCO, the Hague Convention for the Protection of Cultural Property in the Event of Armed Conflict was signed in 1954.

Protection of cultural heritage or protection of cultural goods means all measures to protect cultural property against damage, destruction, theft, embezzlement or other loss. The term "monument protection" is also used for immovable cultural property. This relates in particular to the prevention of robbery digs at archaeological sites, the looting or destruction of cultural sites and the theft of works of art from churches and museums all over the world and basically measures regarding the conservation and general access to our common cultural heritage. Legal protection of cultural heritage comprises a number of international agreements and national laws, and these must also be implemented.

There is a close partnership between the UN, United Nations peacekeeping, UNESCO, the International Committee of the Red Cross and Blue Shield International.

Karl von Habsburg, on a Blue Shield International fact-finding mission in Libya

The protection of the cultural heritage should also preserve the particularly sensitive cultural memory, the growing cultural diversity and the economic basis of a state, a municipality or a region. Whereby there is also a connection between cultural user disruption or cultural heritage and the cause of flight. But only through the fundamental cooperation, including the military units and the planning staff, with the locals can the protection of world heritage sites, archaeological finds, exhibits and archaeological sites from destruction, looting and robbery be implemented sustainably. The founding president of Blue Shield International Karl von Habsburg summed it up with the words: "Without the local community and without the local participants, that would be completely impossible".

The ethics and rationale of cultural preservation

Objects are a part of the study of human history because they provide a concrete basis for ideas, and can validate them. Their preservation demonstrates a recognition of the necessity of the past and of the things that tell its story. In The Past is a Foreign Country, David Lowenthal observes that preserved objects also validate memories. While digital acquisition techniques can provide a technological solution that is able to acquire the shape and the appearance of artifacts with an unprecedented precision in human history, the actuality of the object, as opposed to a reproduction, draws people in and gives them a literal way of touching the past. This poses a danger as places and things are damaged by the hands of tourists, the light required to display them, and other risks of making an object known and available. The reality of this risk reinforces the fact that all artifacts are in a constant state of chemical transformation, so that what is considered to be preserved is actually changing – it is never as it once was. Similarly changing is the value each generation may place on the past and on the artifacts that link it to the past.

The equality or inseparability of cultural preservation and the protection of human life has been argued by several agencies and writers, for example former French president François Hollande stated in 2016

Our responsibility is to save lives and also to save the stones -- there is no choice to be

Classical civilizations, especially Indian, have attributed supreme importance to the preservation of tradition. Its central idea was that social institutions, scientific knowledge and technological applications need to use a "heritage" as a "resource". Using contemporary language, we could say that ancient Indians considered, as social resources, both economic assets (like natural resources and their exploitation structure) and factors promoting social integration (like institutions for the preservation of knowledge and for the maintenance of civil order). Ethics considered that what had been inherited should not be consumed, but should be handed over, possibly enriched, to successive generations. This was a moral imperative for all, except in the final life stage of sannyasa.

What one generation considers "cultural heritage" may be rejected by the next generation, only to be revived by a subsequent generation.

World heritage movement

Plaque stating the designation of Carthage as a World Heritage Site.

Significant was the Convention Concerning the Protection of World Cultural and Natural Heritage that was adopted by the General Conference of UNESCO in 1972. As of 2011, there are 936 World Heritage Sites: 725 cultural, 183 natural, and 28 mixed properties, in 153 countries. Each of these sites is considered important to the international community.

The underwater cultural heritage is protected by the UNESCO Convention on the Protection of the Underwater Cultural Heritage. This convention is a legal instrument helping states parties to improve the protection of their underwater cultural heritage.

In addition, UNESCO has begun designating masterpieces of the Oral and Intangible Heritage of Humanity. The Committee on Economic, Social and Cultural Rights sitting as part of the United Nations Economic and Social Council with article 15 of its Covenant had sought to instill the principles under which cultural heritage is protected as part of a basic human right.

Key international documents and bodies include:

• Athens Charter, 1931
• Roerich Pact, 1935
• Hague Convention for the Protection of Cultural Property in the Event of Armed Conflict, 1954, (with a definition of cultural heritage item adopted by some national law)
• Venice Charter, 1964
• Barcelona Charter, 2002 (regarding maritime vessel preservation)
• ICOMOS
• The Blue Shield, a network of committees of dedicated individuals across the world that is "committed to the protection of the world's cultural property, and is concerned with the protection of cultural and natural heritage, tangible and intangible, in the event of armed conflict, natural- or human-made disaster."
• International Institute for Conservation

The U.S. Government Accountability Office issued a report describing some of the United States' cultural property protection efforts.

National and regional heritage movements

Much of heritage preservation work is done at the national, regional, or local levels of society. Various national and regional regimes include:

• Australia:

Burra Charter

Heritage Overlay in Victoria, Australia

• Bosnia

KONS

• Brazil:

National Institute of Historic and Artistic Heritage

• Canada

Heritage conservation in Canada

• Chile

National Monuments Council (Chile)

• China

State Administration of Cultural Heritage

• Egypt

Supreme Council of Antiquities

• Estonia

Ministry of Culture (Estonia)

National Heritage Board (Estonia)

• Ghana

Ghana's material cultural heritage

• Honduras

Secretary of State for Culture, Arts and Sports

• Hong Kong

Heritage conservation in Hong Kong

• India

Ministry of Culture (India)

National Archives of India

Archaeological Survey of India

Anthropological Survey of India

Culture of India

Indian National Trust for Art and Cultural Heritage

National Museum Institute of the History of Art, Conservation and Museology

List of World Heritage Sites in India

Indian Heritage Cities Network, Mysore

Heritage structures in Hyderabad

• Iran

Cultural Heritage, Handcrafts and Tourism Organization

• Japan

Cultural Properties of Japan

• Kenya

National Museums of Kenya

International Inventories Programme

• North Macedonia

Institute for Protection of Cultural Monuments

• Malaysia

The National Heritage Act

• Namibia

National Heritage Council of Namibia

National Monuments Council

• New Zealand

New Zealand Historic Places Trust

• Pakistan

Lahore Museum of Art and Cultural History

Lok Virsa Heritage Museum

National Museum of Pakistan

Pakistan Monument and Heritage Museum

• Philippines

National Commission for Culture and the Arts

National Historical Commission of the Philippines

• Poland

National Ossoliński Institute

• Serbia

Immovable Cultural Heritage of Exceptional Importance

Immovable Cultural Heritage of Great Importance

• South Africa

South African Heritage Resources Agency

Provincial heritage resources authorities

Amafa aKwaZulu-Natali

Heritage Western Cape

Northern Cape Heritage Resources Authority

National Monuments Council

Historical Monuments Commission

• United Kingdom

Conservation in the United Kingdom

English Heritage

English Heritage Archive

National Trust

Cadw

Northern Ireland Environment Agency

Historic Environment Scotland

National Trust for Scotland

• United States of America

National Park Service

National Register of Historic Places

National Historic Site (United States)

List of national memorials of the United States

National Military Park

• Zambia

National Heritage Conservation Commission

National Museums Board

• Zimbabwe

National Monuments of Zimbabwe

Issues in cultural heritage

Emblem used to clearly identify cultural property under protection of the Hague Convention of 1954, regarding cultural property during armed conflicts.

Broad philosophical, technical, and political issues and dimensions of cultural heritage include:

• Cultural heritage repatriation
• Cultural heritage management
• Cultural property law
• Heritage tourism
• Virtual heritage
• Sustainable preservation
• Climate change and World Heritage

Management of cultural heritage

Issues in cultural heritage management include:

• Exhibition of cultural heritage objects
• Radiography of cultural objects
• Storage of cultural heritage objects
• Collections maintenance
• Disaster preparedness

Cultural heritage digital preservation

Ancient archaeological artefacts and archaeological sites are naturally prone to damage due to their age and environmental conditions. Also, there have been tragic occurrences of unexpected human-made disasters, such as in the cases of a fire that took place in the 200 years old National Museum of Brazil and the UNESCO World Heritage Site of the Notre Dame Cathedral in Paris.

Therefore, there is a growing need to digitize cultural heritage in order to preserve them in the face of potential calamities such as climate change, natural disaster, poor policy or inadequate infrastructure. For example, the Library of Congress has started to digitize its collections in a special program called the National Digital Library Program. The Smithsonian has also been actively digitizing its collection with the release of the "Smithsonian X 3D Explorer," allowing anyone to engage with the digitized versions of the museum's millions of artifacts, of which only two percent are on display.

3D scanning devices have become a practical reality in the field of heritage preservation. 3D scanners can produce a high-precision digital reference model that not only digitizes condition but also provides a 3D virtual model for replication. The high cost and relative complexity of 3D scanning technologies have made it quite impractical for many heritage institutions in the past, but this is changing, as technology advances and its relative costs are decreasing to reach a level where even mobile based scanning applications can be used to create a virtual museum.

There is still a low level of digital archiving of archaeological data obtained via excavation, even in the UK where the lead digital archive for archaeology, the Archaeology Data Service, was established in the 1990s. Across the globe, countries are at different stages of dealing with digital archaeological archives, all dealing with differences in statutory requirements, legal ownership of archives and infrastructure.

Natural resource

From Wikipedia, the free encyclopedia

https://en.wikipedia.org/wiki/Natural_resource

The rainforest in Fatu-Hiva, in the Marquesas Islands, is an example of an undisturbed natural resource. Forest provides timber for humans, food, water and shelter for the flora and fauna tribes and animals. The nutrient cycle between organisms forms food chains and fosters a biodiversity of species.

The Carson Fall in Mount Kinabalu, Malaysia is an example of undisturbed natural resources. Waterfalls provide spring water for humans, animals and plants for survival and also habitat for marine organisms. The water current can be used to turn turbines for hydroelectric generation.

The ocean is an example of a natural resource. Ocean waves can be used to generate wave power, a renewable energy source. Ocean water is important for salt production, desalination, and providing habitat for deep-water fishes. There is biodiversity of marine species in the sea where nutrient cycles are common.

A picture of the Udachnaya pipe, an open-pit diamond mine in Siberia. An example of a non-renewable natural resource.

Natural resources are resources that are drawn from nature and used with few modifications. This includes the sources of valued characteristics such as commercial and industrial use, aesthetic value, scientific interest, and cultural value. On Earth, it includes sunlight, atmosphere, water, land, all minerals along with all vegetation, and wildlife.

Natural resources are part of humanity's natural heritage or protected in nature reserves. Particular areas (such as the rainforest in Fatu-Hiva) often feature biodiversity and geodiversity in their ecosystems. Natural resources may be classified in different ways. Natural resources are materials and components (something that can be used) that can be found within the environment. Every man-made product is composed of natural resources (at its fundamental level).

A natural resource may exist as a separate entity such as fresh water, air, or any living organism such as a fish, or it may be transformed by extractivist industries into an economically useful form that must be processed to obtain the resource such as metal ores, rare-earth elements, petroleum, timber and most forms of energy. Some resources are renewable, which means that they can be used at a certain rate and natural processes will restore them, whereas many extractive industries rely heavily on non-renewable resources that can only be extracted once.

Natural-resource allocations can be at the center of many economic and political confrontations both within and between countries. This is particularly true during periods of increasing scarcity and shortages (depletion and overconsumption of resources). Resource extraction is also a major source of human rights violations and environmental damage. The Sustainable Development Goals and other international development agendas frequently focus on creating more sustainable resource extraction, with some scholars and researchers focused on creating economic models, such as circular economy, that rely less on resource extraction, and more on reuse, recycling and renewable resources that can be sustainably managed.

Classification

See also: United Nations Framework Classification for Resources

There are various criteria of classifying natural resources. These include the source of origin, stages of development, renewability and ownership.

Origin

• Biotic: Resources that originate from the biosphere and have life such as flora and fauna, fisheries, livestock, etc. Fossil fuels such as coal and petroleum are also included in this category because they are formed from decayed organic matter.
• Abiotic: Resources that originate from non-living and inorganic material. These include land, fresh water, air, rare-earth elements, and heavy metals including ores, such as gold, iron, copper, silver, etc.

Stage of development

• Potential resources: Resources that are known to exist, but have not been utilized yet. These may be used in the future. For example, petroleum in sedimentary rocks that, until extracted and put to use, remains a potential resource.
• Actual resources: Resources that have been surveyed, quantified and qualified, and are currently used in development. These are typically dependent on technology and level of their feasibility, wood processing for example.
• Reserves: The part of an actual resource that can be developed profitably in the future.
• Stocks: Resources that have been surveyed, but cannot be used due to lack of technology, hydrogen vehicles for example.

Renewability/exhaustibility

• Renewable resources: These resources can be replenished naturally. Some of these resources, like solar energy, air, wind, water, etc. are continuously available and their quantities are not noticeably affected by human consumption. Though many renewable resources do not have such a rapid recovery rate, these resources are susceptible to depletion by over-use. Resources from a human use perspective are classified as renewable so long as the rate of replenishment/recovery exceeds that of the rate of consumption. They replenish easily compared to non-renewable resources.

The waters of the White Nile River are a key natural resource for Uganda.

• Non-renewable resources: These resources are formed over a long geological time period in the environment and cannot be renewed easily. Minerals are the most common resource included in this category. From the human perspective, resources are non-renewable when their rate of consumption exceeds the rate of replenishment/recovery; a good example of this are fossil fuels, which are in this category because their rate of formation is extremely slow (potentially millions of years), meaning they are considered non-renewable. Some resources naturally deplete in amount without human interference, the most notable of these being radio-active elements such as uranium, which naturally decay into heavy metals. Of these, the metallic minerals can be re-used by recycling them, but coal and petroleum cannot be recycled.

Ownership

• Individual resources: Resources owned privately by individuals. These include plots, houses, plantations, pastures, ponds, etc.
• Community resources: Resources which are accessible to all the members of a community. E.g.: Cemeteries
• National resources: Resources that belong to the nation. The nation has legal powers to acquire them for public welfare. These also include minerals, forests and wildlife within the political boundaries and Exclusive economic zone.
• International resources: These resources are regulated by international organizations. E.g.: International waters.

Extraction

See also: Extractivism

Resource extraction involves any activity that withdraws resources from nature. This can range in scale from the traditional use of preindustrial societies to global industry. Extractive industries are, along with agriculture, the basis of the primary sector of the economy. Extraction produces raw material, which is then processed to add value. Examples of extractive industries are hunting, trapping, mining, oil and gas drilling, and forestry. Natural resources can add substantial amounts to a country's wealth; however, a sudden inflow of money caused by a resource boom can create social problems including inflation harming other industries ("Dutch disease") and corruption, leading to inequality and underdevelopment, this is known as the "resource curse".

Extractive industries represent a large growing activity in many less-developed countries but the wealth generated does not always lead to sustainable and inclusive growth. People often accuse extractive industry businesses as acting only to maximize short-term value, implying that less-developed countries are vulnerable to powerful corporations. Alternatively, host governments are often assumed to be only maximizing immediate revenue. Researchers argue there are areas of common interest where development goals and business cross. These present opportunities for international governmental agencies to engage with the private sector and host governments through revenue management and expenditure accountability, infrastructure development, employment creation, skills and enterprise development, and impacts on children, especially girls and women. A strong civil society can play an important role in ensuring the effective management of natural resources. Norway can serve as a role model in this regard as it has good institutions and open and dynamic public debate with strong civil society actors that provide an effective checks and balances system for the government's management of extractive industries, such as the Extractive Industries Transparency Initiative (EITI), a global standard for the good governance of oil, gas and mineral resources. It seeks to address the key governance issues in the extractive sectors. However, in countries that do not have a very strong and unified society, meaning that there are dissidents who are not as happy with the government as in Norway's case, natural resources can actually be a factor in whether a civil war starts and how long the war lasts.

Depletion

Wind is a natural resource that can be used to generate electricity, as with these 5 MW wind turbines in Thorntonbank Wind Farm 28 km (17 mi) off the coast of Belgium.

See also: Exploitation of natural resources

In recent years, the depletion of natural resources has become a major focus of governments and organizations such as the United Nations (UN). This is evident in the UN's Agenda 21 Section Two, which outlines the necessary steps for countries to take to sustain their natural resources. The depletion of natural resources is considered a sustainable development issue. The term sustainable development has many interpretations, most notably the Brundtland Commission's 'to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs'; however, in broad terms it is balancing the needs of the planet's people and species now and in the future. In regards to natural resources, depletion is of concern for sustainable development as it has the ability to degrade current environments and the potential to impact the needs of future generations.

"The conservation of natural resources is the fundamental problem. Unless we solve that problem, it will avail us little to solve all others."

Theodore Roosevelt

Depletion of natural resources is associated with social inequity. Considering most biodiversity are located in developing countries, depletion of this resource could result in losses of ecosystem services for these countries. Some view this depletion as a major source of social unrest and conflicts in developing nations.

At present, there is a particular concern for rainforest regions that hold most of the Earth's biodiversity. According to Nelson, deforestation and degradation affect 8.5% of the world's forests with 30% of the Earth's surface already cropped. If we consider that 80% of people rely on medicines obtained from plants and 3⁄4 of the world's prescription medicines have ingredients taken from plants, loss of the world's rainforests could result in a loss of finding more potential life-saving medicines.

The depletion of natural resources is caused by 'direct drivers of change' such as mining, petroleum extraction, fishing, and forestry as well as 'indirect drivers of change' such as demography (e.g. population growth), economy, society, politics, and technology. The current practice of agriculture is another factor causing depletion of natural resources. For example, the depletion of nutrients in the soil due to excessive use of nitrogen and desertification. The depletion of natural resources is a continuing concern for society. This is seen in the cited quote given by Theodore Roosevelt, a well-known conservationist and former United States president, who was opposed to unregulated natural resource extraction.

Protection

See also: Environmental protection

In 1982, the United Nations developed the World Charter for Nature, which recognized the need to protect nature from further depletion due to human activity. It states that measures must be taken at all societal levels, from international to individual, to protect nature. It outlines the need for sustainable use of natural resources and suggests that the protection of resources should be incorporated into national and international systems of law. To look at the importance of protecting natural resources further, the World Ethic of Sustainability, developed by the IUCN, WWF and the UNEP in 1990, set out eight values for sustainability, including the need to protect natural resources from depletion. Since the development of these documents, many measures have been taken to protect natural resources including establishment of the scientific field and practice of conservation biology and habitat conservation, respectively.

Conservation biology is the scientific study of the nature and status of Earth's biodiversity with the aim of protecting species, their habitats, and ecosystems from excessive rates of extinction. It is an interdisciplinary subject drawing on science, economics and the practice of natural resource management. The term conservation biology was introduced as the title of a conference held at the University of California, San Diego, in La Jolla, California, in 1978, organized by biologists Bruce A. Wilcox and Michael E. Soulé.

Habitat conservation is a type of land management that seeks to conserve, protect and restore habitat areas for wild plants and animals, especially conservation reliant species, and prevent their extinction, fragmentation or reduction in range.

Management

Main article: Natural resource management

Natural resource management is a discipline in the management of natural resources such as land, water, soil, plants, and animals—with a particular focus on how management affects quality of life for present and future generations. Hence, sustainable development is followed according to judicial use of resources to supply both the present generation and future generations. The disciplines of fisheries, forestry, and wildlife are examples of large subdisciplines of natural resource management.

Management of natural resources involves identifying who has the right to use the resources, and who does not, for defining the boundaries of the resource. The resources may be managed by the users according to the rules governing when and how the resource is used depending on local condition or the resources may be managed by a governmental organization or other central authority.

A "...successful management of natural resources depends on freedom of speech, a dynamic and wide-ranging public debate through multiple independent media channels and an active civil society engaged in natural resource issues..." because of the nature of the shared resources, the individuals who are affected by the rules can participate in setting or changing them. The users have rights to devise their own management institutions and plans under the recognition by the government. The right to resources includes land, water, fisheries and pastoral rights. The users or parties accountable to the users have to actively monitor and ensure the utilisation of the resource compliance with the rules and to impose penalty on those peoples who violate the rules. These conflicts are resolved in a quick and low cost manner by the local institution according to the seriousness and context of the offence. The global science-based platform to discuss natural resources management is the World Resources Forum, based in Switzerland.

Competitive advantage

From Wikipedia, the free encyclopedia
https://en.wikipedia.org/wiki/Competitive_advantage

In business, a competitive advantage is an attribute that allows an organization to outperform its competitors. A competitive advantage may include access to natural resources, such as high-grade ores or a low-cost power source, highly skilled labor, geographic location, high entry barriers, and access to new technology and to proprietary information.

Overview

The term competitive advantage refers to the ability gained through attributes and resources to perform at a higher level than others in the same industry or market (Christensen and Fahey 1984, Kay 1994, Porter 1980 cited by Chacarbaghi and Lynch 1999, p. 45). The study of this advantage has attracted profound research interest due to contemporary issues regarding superior performance levels of firms in today's competitive market. "A firm is said to have a competitive advantage when it is implementing a value creating strategy not simultaneously being implemented by any current or potential player" (Barney 1991 cited by Clulow et al.2003, p. 221).

Competitive advantage is the leverage a business has over its competitors. This can be gained by offering clients better and greater value. Advertising products or services with lower prices or higher quality piques the interest of consumers. This is the reason behind brand loyalty, or why customers prefer one particular product or service over another. Value proposition is important when understanding competitive advantage. If the value proposition is effective, that is, if the value proposition offers clients better and greater value, it can produce a competitive advantage in either the product or service.

Competitive strategy is defined as the long term plan of a particular company in order to gain competitive advantage over its competitors in the industry. It is aimed at creating defensive position in an industry and generating a superior ROI (return on investment ).

Michael Porter defined the two ways in which an organization can achieve competitive advantage over its rivals: cost advantage and differentiation advantage. Cost advantage is when a business provides the same products and services as its competitors, albeit at a lesser cost. Differentiation advantage is when a business provides better products and services as its competitors. In Porter's view, strategic management should be concerned with building and sustaining competitive advantage.

Competitive advantage seeks to address some of the criticisms of comparative advantage. Competitive advantage rests on the notion that cheap labor is ubiquitous and natural resources are not necessary for a good economy. The other theory, comparative advantage, can lead countries to specialize in exporting primary goods and raw materials that trap countries in low-wage economies due to terms of trade. Competitive advantage attempts to correct this issue by stressing on maximizing scale economies in goods and services that garner premium prices (Stutz and Warf 2009).

Successfully implemented strategies will lift a firm to superior performance by facilitating the firm with competitive advantage to outperform current or potential players (Passemard and Calantone 2000, p. 18). To gain competitive advantage, a business strategy of a firm manipulates the various resources over which it has direct control, and these resources have the ability to generate competitive advantage (Reed and Fillippi 1990 cited by Rijamampianina 2003, p. 362). Superior performance outcomes and superiority in production resources reflect competitive advantage (Day and Wesley 1988 cited by Lau 2002, p. 125).

The quotes above signify competitive advantage as the ability to stay ahead of present or potential competition. Also, it provides the understanding that resources held by a firm and the business strategy will have a profound impact on generating competitive advantage. Powell (2001, p. 132) views business strategy as the tool that manipulates resources and creates competitive advantage. Hence, a viable business strategy may not be adequate unless it possesses control over unique resources that have the ability to create such a relatively unique advantage.

Johnson and Foss have provided a formal account of what constitutes an optimal business strategy. According to well-established variational methods, a business pursuing an optimal strategy will follow the shortest economic path that makes the most efficient use of resources.

The three forms of generic competitive strategy

Further information: Porter's generic strategies

Michael Porter, a professor at Harvard Business School, wrote a book in 1985 which identified three strategies that businesses can use to tackle competition. These approaches can be applied to all businesses whether they are product-based or service-based. He called these approaches generic strategies. They include cost leadership, differentiation, and focus. These strategies have been created to improve and gain a competitive advantage over competitors. These strategies can also be recognized as the comparative advantage and the differential advantage.

Cost leadership strategy

Cost leadership is a business's ability to produce a product or service that will be at a lower cost than other competitors. If the business is able to produce the same quality product but sell it for less, this gives them a competitive advantage over other businesses. Therefore, this provides a price value to the customers. Lower costs will result in higher profits as businesses are still making a reasonable profit on each good or service sold. If businesses are not making a large enough profit, Porter recommends finding a lower-cost base such as labor, materials, and facilities. This gives businesses a lower manufacturing cost over those of other competitors. The company can add value to the customer via transfer of the cost benefit to them.

Differential strategy

A differentiation advantage is gained when a business's products or services are different from its competitors. In his book, Michael Porter recommended making those goods or services attractive to stand out from their competitors. The business will need strong research, development, and design thinking to create innovative ideas. These improvements to the goods or service could include delivering high quality to customers. If customers see a product or service as being different from other products, consumers are willing to pay more to receive these benefits.

Focus strategy

Focus strategy ideally tries to get businesses to aim at a few target markets rather than trying to target everyone. This strategy is often used for smaller businesses since they may not have the appropriate resources or ability to target everyone. Businesses that use this method usually focus on the needs of the customer and how their products or services could improve their daily lives. In this method, some firms may even let consumers give their inputs for their product or service.

This strategy can also be called the segmentation strategy, which includes geographic, demographic, behavioral, and physical segmentation. By narrowing the market down to smaller segments, businesses are able to meet the needs of the consumer. Porter believes that once businesses have decided what groups they will target, it is essential to decide if they will take the cost leadership approach or differentiation approach. Focus strategy will not make a business successful. Porter mentions that it is important to not use all 3 generic strategies because there is a high chance that companies will come out achieving no strategies instead of achieving success. This can be called "stuck in the middle", and the business will not be able to have a competitive advantage.

When businesses can find the perfect balance between price and quality, it usually leads to a successful product or service. A product or service must offer value through price or quality to ensure the business is successful in the market. To succeed, it is not enough to be "just as good as" another business. Success comes to firms that can deliver a product or service in a manner that is different, meaningful, and based on their customers' needs and desires. Deciding on the appropriate price and quality depends on the business's brand image and what they hope to achieve in relation to their competition.

Underlying internal factors

Positioning is an important marketing concept. The main purpose of positioning is often to create the right perceptions in comparison to competitors. Thus, it creates competitive advantage. This positioning, or competitive advantage, is based on creating the right "image" or "identity" in the minds of the target group. This positioning decision exists of selecting the right core competencies to build upon and emphasize.

Therefore, both corporate identity and core competencies are underlying internal factors of competitive advantage.

Corporate identity

The operational model for managing corporate reputation and image of Gray and Balmer (1998) proposes that corporate identity, communication, image, and reputation are the fundamental components of the process of creating competitive advantage. Corporate identity through corporate communication creates corporate image and reputation, with an end result of competitive advantage.

Corporate identity is the reality of an organization. It refers to the distinct characteristics or core competencies of the organization. It is the mental picture of the company held by its audiences. Corporate communication refers to all the official and informal communication sources, through a variety of media, by which the company outsources its identity to its audiences or stakeholders. Corporate communication is the bridge between corporate identity and corporate image or reputation.

The above-stated process has two main objectives, namely to create the intended image in the minds of the company's principal constituents and managing the process to create a favourable reputation in the minds of the important stakeholders. Gray and Balmer (1998) say that a strong image can be built through a coordinated image-building campaign and reputation, on the other hand, requires a praiseworthy identity that can only be shaped through consistent performance.

Core competencies

A core competency is a concept introduced by Prahalad and Hamel (1990). Core competencies are part of the corporate identity; they form the foundation of corporate competitiveness. Core competencies fit within the "resource-based view of the firm" Resources can be tangible or intangible.

A firm's knowledge assets are an important intangible source of competitive advantage. For firm knowledge to provide a competitive advantage, it must be generated, codified, and diffused to others inside of the organization. Many different types of knowledge can serve as a resource-based advantage: manufacturing processes, technology, or market-based assets such as knowledge of customers or processes for new product development. Firms with a knowledge-based core competency can increase their advantage by learning from "contingent workers" such as technical experts, consultants, or temporary employees. Those outsiders bring knowledge inside of a firm—e.g., understanding of competing technologies. Moreover, interactions with contingent workers can provoke the firm to codify knowledge that was tacit in order to communicate with the temporary employees. The benefits of these interactions with outsiders increases with the "absorptive capacity" of the firm. However, there is some risk that these interactions cause leakage or dilution of knowledge assets to others who later hire the same temporary employees. Modern knowledge management theory now suggests that serendipity can be tapped as a strategic advantage for building a core competency. 

The competitiveness of a company is based on the ability to develop core competencies. A core competency is, for example, a specialised knowledge, technique, or skill. Yang (2015) concluded, with the examination of a long-term development model, that developing core competencies and effectively implementing core capabilities are important strategic actions for any enterprise in order to pursue high long-term profits. In the end, real advantage can be created by the management's ability to unify corporate-wide technologies and production skills into competencies that capacitate individual businesses to adapt quickly to changing opportunities.

To sustain leadership in a chosen core competency area, companies should seek to maximize their competency factors in the core products like being important in positioning its values, distinctive (differentiated), superior, communicable (visibility), unique, affordable, and profitable. When a company achieves this goal, it allows it to shape the evolution of an end market.

Unfair competitive advantage

An unfair competitive advantage may arise to the benefit of one or more businesses operating within a competitive context, for example in public procurement if one bidder has access to information not available to other bidders.

Red Queen (Through the Looking-Glass)

From Wikipedia, the free encyclopedia

https://en.wikipedia.org/wiki/Red_Queen_(Through_the_Looking-Glass) 

Red Queen
Alice character
The Red Queen lecturing Alice Art by John Tenniel
First appearance	Through the Looking-Glass
Created by	Lewis Carroll
Portrayed by	Helena Bonham Carter (Alice in Wonderland, Alice Through the Looking Glass) Emma Rigby (Once Upon a Time in Wonderland)
In-universe information
Gender	Female
Occupation	Queen
Spouse	Red King Will Scarlet (Once Upon a Time only)
Nationality	Looking-glass world

The Red Queen is a fictional character and the main antagonist in Lewis Carroll's fantasy 1871 novel Through the Looking-Glass. She is often confused with the Queen of Hearts from the previous book Alice's Adventures in Wonderland (1865), although the two are very different.

Overview

With a motif of Through the Looking-Glass being a representation of the game of chess, the Red Queen could be viewed as an antagonist in the story as she is the queen for the side opposing Alice. Despite this, their initial encounter is a cordial one, with the Red Queen explaining the rules of chess concerning promotion—specifically that Alice is able to become a queen by starting out as a pawn and reaching the eighth square at the opposite end of the board. As a queen in the game of chess, the Red Queen is able to move swiftly and effortlessly.

Later, in Chapter 9, the Red Queen appears with the White Queen, posing a series of typical Wonderland/Looking-Glass questions ("Divide a loaf by a knife: what's the answer to that?"), and then celebrating Alice's promotion from pawn to queen. When that celebration goes awry, Alice turns against the Red Queen, whom she "considers as the cause of all the mischief", and shakes her until the queen morphs into Alice's pet kitten. In doing this, Alice presents an end game, awakening from the dream world of the looking glass, by both realizing her hallucination and symbolically "taking" the Red Queen in order to checkmate the Red King. The red queen is often said to be based on the Liddel’s (the family Carrol worked for) governess, Mary Prickett.

Confusion with the Queen of Hearts

The Red Queen is commonly mistaken for the Queen of Hearts from the story's predecessor, Alice's Adventures in Wonderland. The two share the characteristics of being strict queens associated with the color red, while their personalities are very different. Carroll, in his lifetime, made the distinction between the two Queens by saying:

I pictured to myself the Queen of Hearts as a sort of embodiment of ungovernable passion – a blind and aimless Fury.
The Red Queen I pictured as a Fury, but of another type; her passion must be cold and calm – she must be formal and strict, yet not unkindly; pedantic to the 10th degree, the concentrated essence of all governesses!

— Lewis Carroll in "Alice on the Stage"

The 1951 Walt Disney animated film Alice in Wonderland perpetuates the long-standing confusion between the Red Queen and the Queen of Hearts. In the film, the Queen of Hearts delivers several of the Red Queen's lines, notably "all the ways about here belong to me" which in the case of the Red Queen has a double meaning since as a chess piece she can move in any direction.

In both American McGee's Alice and Tim Burton's film adaptation of the books, the two characters are combined. Jefferson Airplane's song "White Rabbit" contains the lyric "and the Red Queen's off with her head", despite the fact that "Off with her head!" as a repeated line is associated with the Queen of Hearts, not the Red Queen.

Popular culture

Alice in Wonderland (2010)

Main articles: Alice in Wonderland (2010 film) and Alice Through the Looking Glass (2016 film)

The Red Queen
Alice in Wonderland character
Helena Bonham Carter as the Red Queen in Tim Burton's 2010 adaptation
Created by	Lewis Carroll and Tim Burton
Portrayed by	Helena Bonham Carter (adult) Leilah de Meza (child)
In-universe information
Full name	Iracebeth of Crims
Family	King Oleron (father) Queen Elsemere (mother) Mirana of Marmoreal (sister)

The 2010 live-action film Alice in Wonderland, fashioned as a sequel to the novel, features Helena Bonham Carter as the Red Queen. Bonham Carter's head was digitally increased three times its original size on screen. Bonham Carter's character is a combination of the Red Queen, the Duchess and the Queen of Hearts. From the original Red Queen, this character gets only a relationship to the White Queen. Here the Red Queen is the elder sister of the White Queen, and is jealous of her sister, whom her subjects genuinely love.

From the original John Tenniel illustrations of the Duchess, she gets a massive head in proportion to her body and a retinue of frog footmen. The White Queen theorizes that the movie's Red Queen has a tumor pressing against her brain, explaining both her large head and her deranged behaviour.

Most of her characteristics are taken from the Queen of Hearts, including:

• A quickness to anger, including the famous phrase "Off with his/her/their/your head!" Her first name, Iracebeth, is a play on the word "irascible". In the movie, the queen's moat is full of heads from her many decapitations. Carter has said that she based her performance on her toddler-aged daughter.
• The use of animals as inanimate objects. Beside the flamingo mallets and hedgehog croquet balls from the original, this queen also uses them as furniture.
• Having tarts stolen, although in this adaptation it was a starving frog footman who stole the tarts rather than the Knave of Hearts. Here, the queen is madly in love with the Knave of Hearts, who leads her army, and has executed her husband the King for fear that he would leave her.
• Employment of a fish footman and the White Rabbit.
• Heart motifs throughout her palace and a 16th-century-style costume associated with the queen of hearts playing card and the original John Tenniel illustrations for the Queen of Hearts.

The irritable, snobbish mother of Alice's potential husband, cast as a corresponding villain in the "real world" also resembles the Queen of Hearts when she fumes about her gardeners planting white instead of red roses.

After the Jabberwocky is slain by Alice, the Red Queen's army stops fighting and following her orders. The White Queen banishes the Red Queen to Outland where nobody is to say a word to her or show her any kindness. The Knave of Hearts is also banished and tries to kill the Red Queen only to be thwarted by the Mad Hatter. As the Red Queen and the Knave of Hearts are carried off to their exile, the Red Queen repeatedly shouts "He tried to kill me" while the Knave of Hearts begged for the White Queen to have him killed.

In the video game adaptation of the film, she plays a minor role, first appearing as a mere illustration. She is not seen in person until near the end of the game, first playing croquet and beheading the hedgehogs she uses as balls whenever they miss their target at her castle, and then again both before and after the battle with the Jabberwocky.

In the sequel of the 2010 film, the Red Queen returns as the main antagonist and Bonham Carter reprises her role. In the film, the Red Queen currently lives in a castle made with vegetation and other things in Outland where she is still exiled. The Red Queen is the love interest of Time and the two ally: If he will give to her the powerful chronosphere and kill Alice she will give to him his love and they will rule the universe. When Alice steals the chronosphere to save Tarrant, the Red Queen orders Time to find her and kill her. The Red Queen's true past is discovered when Alice travels in time: as a child, she was calm and sweet, however her parents favoured her sister over her; one day the Red Queen was accused of eating tarts when it was her sister who ate them. During the tart fiasco, the Red Queen ran away and would fall and crash her head into a grandfather's clock where her head expands turning her into a crazy and hating person. At the day of the coronation, the Red Queen believed that Tarrant was laughing about her large head, and shouts at him. When her father says that her sister will become the queen of Underland, she swears a horrible revenge on Tarrant. During the climax, both Queens are taken back in time where the Queens witnessing the tart event causes a paradox. Once Wonderland was saved from destruction, the White Queen apologizes for lying about the tarts and the two sisters reconcile.

Once Upon a Time in Wonderland

Main article: Once Upon a Time in Wonderland

The Red Queen appears in Once Upon a Time in Wonderland (a spin-off to Once Upon a Time) portrayed by Emma Rigby. She is a character distinct from the Queen of Hearts (Barbara Hershey), who was her tutor in magic. Like the Queen of Hearts and the Mad Hatter, the Red Queen is an émigré to Wonderland from the Enchanted Forest, having originally been a young woman named Anastasia, with whom Will Scarlet (the Knave of Hearts) was in love. The Red Queen featured as one of the show's main antagonists, alongside Jafar.

Pandora Hearts

Main article: Pandora Hearts

Two characters from the manga/anime Pandora Hearts are based on the Red Queen, Alice and Lacie, though Lacie has more in common with the Red Queen than Alice, who also has connections with The Queen of Hearts.

American McGee's Alice and Alice: Madness Returns

Main articles: American McGee's Alice and Alice: Madness Returns

In the American McGee's Alice video game/media franchise by American McGee, The Red Queen is initially conflated with the Queen of Hearts in the first game, American McGee's Alice. The names are used interchangeably, and the chess level further implies the two are one in the same. However, in the second game, Alice: Madness Returns, they are separated once more and the player meets the Queen of Hearts in her original form; the Red Queen is seen at the very beginning of the game as a flashback from Alice's memories of when The Red Queen reigned sovereign in Wonderland. Subsequent to the development of Alice: Otherlands, a proposed spin-off pitch to EA Games (who holds the franchise's copyrights) was initiated by American McGee that included crowdfunding and fan-support using the platform Patreon, entitled "Alice: Asylum." It is revealed in the art book designed for the proposal that the prequel portion of the game features Alice interacting with the two characters as separate entities, with a later cataclysm resulting in their merging into one monstrous creature resembling the form that Alice confronts in the first game (before this form is revealed to be a puppet/avatar extending from tentacles of the Red Queen's gigantic and monstrous true form.

DC Comics

In the third volume of Shazam!, the Red Queen came from the Wozenderlands and is a member of the Monster Society of Evil. She was among its members imprisoned in the Dungeon of Eternity within the Monsterlands until Mister Mind instructed Doctor Sivana on how to free them. As Shazam fights a Mister Mind-controlled C.C. Batson, Red Queen and Scapegoat ask Mister Mind when they will get a turn. Mister Mind states that they will get their chance once the Magiclands are united. As the Monster Society of Evil continues their fight with the Shazam Family, Scapegoat noted to Red Queen that Black Adam was supposed to be part of the group as Red Queen states that Black Adam refused to follow Mister Mind while having plans to get revenge on Alice and Dorothy Gale. When Scapegoat mentions his plans to get revenge on Mayor Krunket, Superboy-Prime crashes the fight where he uses his fists to impale Scapegoat as he states to Red Queen that he's going to play around first before he gets serious. When Shazam defeats Mister Mind, the resulting magical energy knocked out the Red Queen and the rest of the Monster Society of Evil. The Monster Society of Evil was mentioned to have been remanded to Rock Falls Penitentiary where the Shazam Family built a special section to contain magical threats.

Come Away

The Red Queen is played by Anna Chancellor in the 2020 movie Come Away. This version of the Red Queen is depicted as the imaginary counterpart to Eleanor Morrow, Alice's maternal aunt and the older sister of Alice's mother Rose (Angelina Jolie), whose imaginary counterpart is the Queen of Hearts.

Resident Evil

Main article: Resident Evil

In the Resident Evil series of video games and films the Red Queen is a self-aware computer system created to monitor and protect the Umbrella Corporation, an organisation dedicated to destroying almost all the human race as a method of dealing with ecological collapse. Its holographic avatar is modelled after Alicia, the young daughter of the original founder of the corporation.

Adaptive uses outside the arts

In science

• The Red Queen hypothesis is an evolutionary hypothesis taken from the Red Queen's race in Through the Looking-Glass.
• Science writer Matt Ridley popularized the term "the red queen" in connection with sexual selection (See Evolution of sex for more details).

In business

• "Red Queen marketing" is defined as the business practice of launching new products in order to replace past failed launches while the overall sales of a brand may remain static or growth is less than fully incremental (Donald Kay Riker, 2009).