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Self-love defined as "love of self" or "regard for one's own happiness or advantage" has both been conceptualized as a basic human necessity and as a moral flaw, akin to vanity and selfishness, synonymous with amour propre, conceit, conceitedness, egotism, et al. However, throughout the centuries self-love has adopted a more positive connotation through pride parades, Self Respect Movement, self-love protests, the hippie era, the New Age feminist movement as well as the increase in mental health awareness that promotes self-love as intrinsic to self-help and support groups working to prevent substance abuse and suicide.

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