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Black Power is a political slogan and a name which is given to various associated ideologies which aim to achieve self-determination for black people. It is primarily, but not exclusively, used by Black American activists and proponents of what the slogan entails in the United States. The Black Power movement was prominent in the late 1960s and early 1970s, emphasizing racial pride and the creation of black political and cultural institutions to nurture, promote and advance what was seen by proponents of the movement as being the collective interests and values of Black Americans.